 But you don't have the courage to do it You got three people in front of you. You see it going on Do you step up and do something about it or do you just let it happen? Let her take a couple things out of the cart check out go My GM's got to go live every day. Your GM's got to be listen. We still got to sell cars I get it a customer's there they buy a car. We ring the bell everybody on the showroom floor goes Facebook live Three minutes later. We're all back to work. It took three minutes That customer gets experience up. They'll never forget Nine out of ten people already bought a car somewhere else You think they've ever had something like what happened with Sonya earlier happened on a showroom floor. No way Nobody ever cheered on a client who bought a car in a showroom floor like that. It doesn't exist She'll never buy a car anywhere else. Never she can't Okay, we literally took her soul. She'll never be able to buy a car anywhere else again When she leaves she'll tell everybody about us. I guarantee she's calling people right now saying you can't believe what happened Today now she shared it on her page. We've all got an R page if anybody knows you They know that you sell cars and everybody that we get we have to tag Look, can I get some courage and I'm about done here Can I get some courage? Can I get some guts some damn guts when you know something's right? Look you see a lady at the grocery store and she's paying for groceries right and she's got all the stuff bagged up in the ladies It says it's gonna be $18 and then she's like I've got 14 And you see the lady start to pull some stuff out trying to get it to $14, you know I'm saying because she put too much in the basket, you know, you're sitting there like You know, I should probably just pay for her stuff, right? But you don't have the courage to do it You got three people in front of you you see it going on do you step up and do something about it Or do you just let it happen let her take a couple things out of the car check out go Then you're like man, I could have stepped in But I didn't have the courage to do it You see something you stop whatever you're doing and you do it I want that same thing to happen in our dealerships a lady walks by gets a bag of popcorn. Guess what happens How's that popcorn good? Let's take a picture with some popcorn. Who's got the best popcorn in the world right here guys? What's going on? I'm right here with little junior bird cover. He said we got the best popcorn in the country Listen, you want some free popcorn come down here. I'll give you as much as you want bring your little crazy kids down here So we got a pony rides flags are flying Anything you want, but free popcorn come down here. My name's Andy shoot me a text Let me know you're on your way hell while you're eating a popcorn. I'll wash your car for free Guess what people start showing up feel like man. I've seen you every day I've seen you and I watched you in the shadows for six weeks Going live every day being funny and I'm here today because I just wanted to say hi Don't they buy a car off them. They'll never buy a car off anyone else or you'll be out to dinner Guess what the walk my you're the car guy, aren't you? I know exactly who you are. That's what I needed this room guys I'm looking for total domination our playbook our social media playbook that we created for your company is Deadly, and it's dangerous only if it's used would everybody agree All right, so here's what I want to do I want you to just look at yourself tonight and say have I given a hundred and ten percent or is there more I Want you to think have I been the reason have I truly have I been the reason? Why we haven't grown have I actually stopped people from growing because of my mouth Have I talked negative about training or social media or have I said to my favorite employee because you know me and Himmer boys, right? You know I'm a manager. He's my sales guy me and him or boys And I'm like, bro, you don't have to do that man. You know I'm saying I mean just let everybody else do it You don't have to do it. You just ruined the whole program for the whole company. Good job, man Good job on letting people slide Isn't it a shame? That's how companies lose. I have a rule at my company. Okay, things change all the time They change all the time all the time. It's constantly changing social media Marketing Facebook algorithms everything changes the way people buy things keep shifting and changing You know what you I roll me in the meeting. You're gone. It's not because I have pride It's just because you're not with us no more. You're better than us. Go join another company Okay, you walk away and I feel I hear you puff it and huff it like you don't have to do it You're entitled have a nice life Look, I want to be around people that are on the same mission as me. I want to win. We only get one life guys We don't get nine. Okay. You don't get two lives. You just get one. All right Are we living it to our fullest? Do you have more to give? Good bring it. I'm gonna take this should anybody have to remind you Of what you should be doing the person that can self correct is forever wealthy The person in this company that's gonna get the next store is the person that can self correct You know what that means? You know what to do do it Okay, and and use your gut I I want to ask you this guy right here clearly. You're spending a lot of money right now on social media The general managers are amazing The salespeople as we're teaching them They love it It's a little hard. It's uncomfortable, but they love it They know it's good And they're trying to do the work the only way that all this would collapse Was if I didn't have management support Without management support. We have nothing we really don't so Burkheimer Your stores will double easily in the next 60 days of business They'll double I promise you go on the whole market And if you don't It'll be because someone in your company doesn't believe Don't be that person Just don't be that person and by the way, I'm grateful When I say this to you I'd love to get up here and I'd love to say hey to follow Burkheimer You guys did the best job of your life last year. That's incredible, but you guys know last year's over Just in case anybody noticed we're in February and we have to we have to answer this year Okay, we already celebrated how many times about last year. I mean for 45 days We've been celebrating what we did last year. I'm sorry, but if we keep celebrating last year We're going to get our ass kicked this year and you're going to look up and you're going to be very disappointed