Planet Fitness - Application





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Uploaded on Oct 1, 2010

This is Mullen's first work for Planet Fitness, a fast-growing health-club chain that is famous for its no-judgment zones. Bam-Pow!

Creative Credits
Client: Planet Fitness
Spot name: Application
Agency: Mullen (Boston, MA)
Executive Creative Director: Mark Wenneker
Creative Director/Copywriter: Brian Tierney
Creative Director: Stephen Mietelski
Art Director: Chris Toland
Director of Integrated Production: Liza Near
Exec Producer: Zeke Bowman
Producer: Mary Donington
SVP Brand Evangelist: Stephen Larkin
Account Executive: Jordan Searles

Director: Dave Laden
Prod Co: Hungry Man
EP/Hungry Man: Kevin Byrne
Producer/Hungry Man: Tom Lowe

Editor: Lawrence Young/Bikini Edit

Graphics/VFX: Brickyard

Audio/Sound Design: Mike Secher/Soundtrack


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