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Published on Nov 5, 2015
Between 2012 - 2014, American producer and songwriter Che Pope went from a partner, to the head of A&R, to the chief operating officer of Kanye West’s G.O.O.D. Music label collective, and become one of the most influential figures in contemporary US rap and hip-hop culture. Recently, he’s penned and produced hits for A$AP Rocky and The Weeknd, but his work dates back to the early ’90s: deeply involved in the production of Lauryn Hill’s iconic The Miseducation of Lauryn Hill, as well as working as head of A&R at Warner Bros, producing alongside Dr. Dre at Aftermath Records, and composing film scores alongside the legendary Hans Zimmer.
In his 2015 Red Bull Music Academy lecture, Che Pope talked about what it means to work intimately with Kanye West, the labor of love that was working with Hill, how the hip-hop industry has evolved into an often ruthless business, and the rewards and challenges of musical collaboration.collaboration.
The Red Bull Music Academy is a global music institution committed to fostering creativity in music. We celebrate music, its culture, and the transformative minds behind it. Begun in 1998, the Academy has taken the core principles that underlie its annual workshop for selected participants and applied this curatorial approach to events, lectures, and city-wide festivals throughout the year.