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Integrated Marketing Week Video Expert Series 2: Measurement, analytics, and attribution

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Streamed live on May 1, 2013

If you can't measure it, you can't manage it.

In this Integrated Marketing Week Hangout, we took a look at what marketers need to do beyond gathering information, and how to apply measurement and analytics to strategy across the business.

Hosted by +Stefan Tornquist , Econsultancy Vice President, Research (US),

Participants:
Jim Sterne, Founder, eMetrics Summit & Digital Analytics Association,
Tom Cunniff Founder at Cunniff Consulting
Jon Baron, CEO & founder at +TagMan

For more information on Integrated Marketing Week, and our upcoming hangouts, visit http://www.imweek.org/agenda/hangouts/ or follow #IMW13 on Twitter.

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