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Published on Jul 2, 2013

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Notes to Self - Popular Music (Official Video)

Course of Study

The CNE is our Disney Land, our Universal Studios. Food pavilions where you can eat Poutine and Shish Taouk in one-sitting, washed down with an ice cream waffle sandwich or mini sugar donuts ala Tiny Toms. Ride the rickety ass wooden roller-coaster: 'The Flyer,' the lightning fast car: 'The Polar Bear Express,' the spinning cages they call 'The Zipper' and swinging gondola's on a massive Ferris Wheel lit by the park. All run by old Dudes who have built and rebuilt these steel-traps for 101 years. The same ones who hire young locals to take money from the kids who want to get high and ride. Ben & Bronze have been going to The Ex for years with their families & friends, Notes to Self even performed Yellow & Grey and Worst Comes to Worst on-stage at the CNE with their Big Brothers, Dilated Peoples in 2009 -- so its location always had "potential music video" written all over it, especially for Notes as their love of all things nostalgic is nothing less than whole-hearted. Nothing screams classic fair grounds quite like The Canadian National Exhibition.

Ever since Notes to Self's video for "Nobody" dropped, creative types have been reaching out to the Toronto outfit to collaborate -- none more talented than their Homie, Brother, Animator & Co-Director, Russ Murphy aka RUFFMERCY from Britain. In his own right, RUFFMERCY has time and time again brought life to some of your favourite, soon-to-be-classic rap videos. Notes bonded with Russ for the last year and half over their painstaking attention to detail(s) - a trait Russ shares in his animations. Co-Directors Bronze and Ben thought it would be a good idea to involve Russ in this spectacle of carnie games and stuffed animals -- a place perfect to express the popular culture the 3 had grown up on in their formative years developing their visual eyes, that they had clearly bonded over -- a place to express the groups childhood memories of Kelly Kapowski, Street Fighter and Lou Diamond Phillips; a time when Jimmy Key was King of the Mound.

What you see in this video is an evening of sheer fun. Watch Dopey whistle down some single ladies walking the fairway, Roshin shoot targets with ease, Bronze whack-a-mole and Swamp win a stuffed animal shooting hoops. The directorial debut of the RUFFNOTES collaboration of Bronze, Ben and Russ, bottles an exciting moment in time but reflects on good times passed, icons of their generation and the popular culture they all were influenced by, in no particular order.

Artist: Notes to Self
Song: Popular Music
Produced by BOOK & BRONZE for Heart on Sleeve (Notes to Self's own Bronze One & Book of Beatface)
Raps by Roshin, Swamp Donkey & Bronze One (all of NTS)
Cuts by DJ Dopey (of NTS)

Directed by RUFFNOTES
[Benjamin Young Hart & Matthew Bronson - with Additional Direction, Drawings & Animation by RUFFMERCY]
Creative Direction by Course of Study Creative
Concept & Treatment by RUFFNOTES (Benjamin, Matthew & Russell)
Edited by Benjamin Young Hart for Greenwood Yard Productions (greenwoodyard.com)
Cinematography shot by Eric Boucher for CXCF
Additional shots by OZ (Osman Ahmed)
Online by JR for motioneer.ca

Animations & Drawings by RUFFMERCY.COM
Graphics & Treatment by Course of Study Creative

From the NEW Notes to Self project "Target Market [RECOIL]"
with DECON Records.



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