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Brand Surprises: Making Customers Smile (Recon Thursday/Positioning)

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Published on Mar 11, 2012

https://www.onceadaymarketing.com Are you figuring out ways to make your customers smile? Jim Glover, That Branding Guy, talks about creating brand surprises in his Recon Thursday, Once a Day Marketing branding and marketing tip. Quick glimpse: Firestone Tires Round-Up charity tactic is discussed.

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