 Hey, what's up coaches welcome back to the channel now today? I want to show you how to create a good business name for your training business and here's the deal I Spent a lot of time on Instagram Every day I'm messaging coaches coaches are messaging ups. I have seen so many terrible Business names on Instagram and I don't mean that to like make fun of people I mean that because it's like it's true like if you spend time on Instagram and just type in like hashtag Private basketball training or private soccer training. You can find a lot of coaches who are posting content there's a lot of great names out there, but there's a lot of bad names out there too and The reason why you want to avoid a bad business name is because if it's a bad business name Like it looks cheesy Someone who wants to pay a lot of money like if they first see your brand on social media And it's like a weird name. They're not gonna want to pay you like that's just that's just how parents are And that doesn't mean you have to spend 10 years trying to figure out a good business name I'm gonna show you how to do this and under like five minutes, right? So it's very important. You need a good business name Because that can either help you stand out and attract hiring clients or it can like detract from your business All right now I have this broken into three different steps here So we have the two second rule the perfect client rule and the test the market rule All right, I'll go through each of these one by one and start at the top So what is the two second rule now? The two second rule is if someone like sees your your business name whether it's on a Business card a flyer a t-shirt Or let's say it's on social media They should be able to figure out what your Business does within two seconds now if it takes the personal long time to try to figure out and be like, what is that? Like, you know, I don't know what that is it's too late Right and I'll give you like two good examples, right? So there's a coach that we work with his his name Sam Fisher We're not currently working together right now, but we work together for about three or four years His business is called throw to win. He's a quarterback trainer. Now if someone sees His brand on social media, they click on Instagram and they click over to his page. They know exactly what he does They know exactly who he is within two seconds. It's very easy to understand that. All right Another example is this channel. It's called make money coaching sports. It's pretty obvious What this channel is is geared towards sports coaches who want to make money training kids All right, so it's pretty simple pretty obvious, right? So within two seconds you need to be able to think all right Do people know what this is? Like straight away off the bat, do they know what this is? Do they know what we do? All right, if they don't it can get a little confusing. All right, so this is a two-second rule the next is the perfect client role now This might not apply to everyone who hears this but a lot of coaches that we work with All right, which is like a small segment of our subscriber show on YouTube What happens is they as As they grow their business they want to work with clients who are more committed All right, and if they work with more with clients who are more committed Typically those clients are paying more for their services and we call us the perfect client We have other videos on YouTube. We break down, you know what that means and you know how that's set up But let's just say with the perfect clients that you're trying to attract in your business Let's say they're wanting to invest somewhere between like $2,000 per year and $7,000 per year. All right, I'm gonna using that because that's like a pretty normal Investment for this type of industry that parents make depending if you're doing private training or group training It could be more than 7k. It could be less than 2k. All right But let's just use those numbers and if you're trying to attract like a higher-end type of client a higher-end type of client is Not going to do business with someone who has like a weird sounding business name Like because think about it. The first impression is so important and let's say they find you social media and They're like put off by by your name. They're not going to want to work with you No matter how great you are even if like in and I would say even to if someone has referred them to you That's still gonna sound weird. So you have to be thinking all right Who are my perfect clients and it's not it's not like we have to set up your name based on what they want I'm not saying that I'm saying it needs to be something that's crystal clear And it's something that if someone is a perfect client and they see it. They're like, oh, yeah, that's awesome All right, so it should try to resonate with the people that you want to work with All right, and I've seen some coaches. They've created business names that weed out People that they don't want to work with which is good. That's another way of creating a business name. All right, so The two-second rule gotta be able to figure out What your business name is within two seconds here, all right This should be something that is attracting the perfect types of clients that you want All right, and the third I call this the test the market role And this is a really simple thing a lot of coaches don't do right Pretty much every coach that I've ever spoken to has either Facebook or Instagram All right, and if let's say for some reason you don't have one of those things, right? You can use an email. All right, and all you do is either go to social media and you post Hey, I'm thinking about These three business names, which do you like the best and get People in your area to vote on what they like the best. All right, because at the end of the day The people who are going to be paying you it's not you. You're not like you're the business owner All right, you should be like putting up polls and stuff like that on social media to get other people's feedback So you could do that on social media or you could pick like the 10 people you're closest to and send everybody an Individualized email and say hey, here's like three business names. I'm thinking of which one do you like the best? Start to gather data and then pick the one that you feel like is resonating with most people And you can do the same thing with like if you're selling merch like t-shirts hats If you're doing like designing water bottles or anything like that You can test the market before you start selling it. All right, and that is a really simple way to create your business name This should be an exercise Honestly, it should take you less than like 10 minutes, right? I know a lot of coaches when they get to this stuff here, they take forever. They take way too long And then they try to like go copy other people on Instagram. Don't need to copy anyone All right What you have should be original to what you want to do and it should be relevant to the people who are gonna be paying All right, so I hope this helps if you have problems with this sort of stuff Like literally just turn off your net for 10 minutes. Have a pen piece of paper write things down and go through these things And if you don't pass any of these tests here, all right, then try hard All right, that's it for today's video if you want more videos like this hit that subscribe button at this point we have over 675 free videos on YouTube and we have a newsletter that goes out every single day You can go get that newsletter for free at build my sports biz calm Just go to the very bottom of my website put your name and email in there and you can be added to our email list That's it. See you there