 What are the different measures taken by brands to meet expectations of the three consumer? Okay, I think most most brands today are still grappling with what's Some of the forward-looking brands have started taking baby steps towards Meeting the expectation of Fundamentally to my mind, it's about personalization. It's about ease of interaction and data producing A lot of brands have started working towards how to build personalization and brilliant interactivity What will the pillars for new digital media in web 3h, I think the pillars are going to be infrastructure data and and finally the consumer experience that one builds into the entire