 Congratulations, I want to congratulate each and every one of you for the great success that you have been enjoying already in your life You are a successful person. I simply believe that you are a vastly successful person and you have been enjoying phenomenal success That's right with all the liberty. I can congratulate each and every one of you for the great success that you have enjoyed Earlier and also in the last one year, one year, I wanted you to remember that, remember that, okay? And just half a minute or one minute about me, Renuka Memories said about me, I am Shiva Prasad, you can call me Shiva You know, this is what my B.S. agriculture from Babatla, we're back in 77, 81, my MSc from Delhi in 81, 83 My PhD from IERA in coursework, research work in Philippines for two and a half years I was there and then scientist in Government of India with ICR for one year as a scientist but moved to the private sector For 13 years I was with the private sector. I used to travel to Tamil Nadu, all parts in Kerala as well, you know, in Vandipariya, Munna, Tissue, Cochin, all the places So I was just a limited Monsanto, signed on my regular BDSF and then I trained more than two like people and the programs that I do And these are all, you know, you may agree, I predominantly work with a group of people, 90% of my clients are a group of business companies And out of that again, you name any seed company, they are my customers, I train their salespeople This is the first book that I was talking about, I have a blog and I have a YouTube channel So most welcome to go and visit and subscribe to that, okay, great Now the question is, as an expression professional, what do you do? What is your work? What is your work? So can I request you to kindly open the chat boxes and you can open the chat box and answer the chat box If you have any difficulty in answering, in writing there, don't worry, you just unmute, you just unmute and tell me as an extension professional This is what I do, kindly, as an extension professional, what do you do? What is the main job? What are the things that you do? What is your job? What is the work you do? Can I help? Can I have something? Write it in the chat box, whatever comes to your mind as an extension What is my work? What is my work as an extension professional? Wow, great Shivakumar Ji, helping farmers to do better and earn more Excellent Anuj, Gajaran Ji writes a transfer of technology and the education of farmers, absolutely Great, great, helping farmers to do better and earn more Increase their livelihoods, financial security to make them have a better life, better economy, better economy Yes, kindly, or anybody who wants to unmute and speak, please, most welcome to unmute anytime and speak Otherwise, write, either write in the chat box or unmute and speak, but participate, participate Participate, participation gives you a lot. Mother Smith and Dutta Jain writes a help Middle level extension functionaries to help farmers, okay, okay, okay, excellent, excellent Middle level extension functionaries, like village extension students, agricultural offices, agricultural offices And helping them, so that they will go and help my farmers, okay, alright And Dr. Saikand, Dr. Saikand writes a empower The rural folk to empower themselves, wow, lovely, lovely, lovely Empowerment, oh my God, fantastic, helping, empowering and transferring, helping Transfer of new technologies, Mangala Ma'am writes here, transfer of new technologies, fantastic Thank you, thank you so much and I would like to, you know, I also thought about as an extension process What they should be doing, today I'm going to interact with them, what is their job, what do they do I felt you are doing already, I felt you are doing already these things, these things Exactly, Shivakumar Singh wrote there, some of you already wrote there as an extension process You are in the business of helping Your job is to help people, helping the farmers, helping the, helping every day As you are going out of the home towards your office and in the office, out there in the field You are in the business of helping and also you are in the business of giving You give information, you give knowledge, you give skills, you give every day You give it, you give to the farmers, right? So you are in the business of giving You give a lot of knowledge, you give information, you give power, you give power to make the decisions What practice is to be followed, how they could increase their income You will be giving, you are giving every day you are giving And you are psychotic, ecstatic, you are in the business of empowering Powering the farmers to become more powerful economically, financially, financially, socially You know, you are making them more powerful, you are empowering them You are empowering them, you are empowering them to take the right decisions You are empowering them to adopt right practices, right? And ultimately I see that you are in the business of serving You are serving the farmers, you are serving the rural communities, you are serving the rural folk Serving, you are serving the animal husbandry, agriculture, horticulture You are in the business of serving, serving and serving That's what you do, you are in the business of serving And you are in the business of creating wealth The farmers, the English money, the farmers and you want them to earn more money To make more money, they want more money But yeah, some very good examples. For example, the NGO with whom we have worked. There multiple needs can work. You can work with the NGO, you can work with the farmers, or you can work with the companies who are working with the farmers. Just an example, for a BTV company, where we have to provide this infrastructure for them to respond to the micro mechanism. We have provided them the actual materials. Dr. Jagatpal Ji, Dr. Jagatpal Ji. They are experts. As they have put some of the parts that are on the card. Dr. Jagatpal Ji, Dr. Jagatpal Ji, your voice is not very clear. Dr. Jagatpal Ji. Okay, sir. Are you speaking to us? Dr. Jagatpal Ji. Dr. Jagatpal Ji. Ma'am, can you mute all, ma'am? Okay, Dr. Jagatpal Ji. He is muted. Dr. Jagatpal Ji, would you like to say something? Yes, sir. Are you saying something to us? Yeah. Hello, sir. What is the voice that is being heard from your microphone? Thank you. Thank you, sir. Okay, thank you. Thank you very much, Jagatpal Ji. Thank you. Okay, great. So, as an exchange professor, ultimately at the end of the day, you are in the business of enhancing the image, the goodwill of yourself, and your department, your organization, your university, and the department. This is what you have to do. You have to increase your goodwill. You have to increase your credibility. You have to increase your image, because as I said, you can do whatever you want. You know, it's trust, building the trust, building the image, building the goodwill, building the credibility of yourself and your organization. If you do this, the rest of the job will be done automatically. So, remember, ultimately, I see that you are enhancing every day as you are going to a good office, or you are going from your office to the field, to the area where you work. You must remember that you are there to increase the goodwill of your organization. You are like an ambassador, brand ambassador of your department, brand ambassador of your university. You know, you are in the business of enhancing. You have to enhance the goodwill of yourself first. First, you have to increase. First, they trust you and they trust you. They trust your department. They have to trust you. Whatever this sub tells me, that is like golden nuggets and they will be useful for me. So that they hear you, they listen to you, they go by your word, they follow the practices that you want, and ultimately your purpose will be served. So this is important that you remember. And I see that you are, as an extension of professionals, you are bringing the gap between the research and the farmer, and there you are there as a doctor sub. As a doctor sub, whenever you go to the villages, the farmer looks up to you. Doctor sub has come to the village. I can ask this doctor sub any doubt I have about my crop. And this doctor sub will give me solutions for my problems. He looks up to you. Agree with me? Are you a doctor sub? If you think farmers look at you as a doctor sub, please write letter D in the chart box. Please write letter D. D for doctor sub, you are a doctor sub. You are a doctor sub. Your words matter a lot. Your words matter a lot because they simply go by your words. Like when you have some problem, you go to the doctor, doctor gives you prescription blank if you follow, you go to the medical shop, you get the medicines and use it, because you go by the doctor words. Similarly, farmers go by your words. Go by your words. So I want all of you to unmute and say, I'm a great professional. Somebody, I want to hear your words. I'm a doctor sub. I have my own image and I'm a band. Yes, I want to hear somebody saying the repeating it. I am a great professional. I am a great professional. I am a doctor sub. I am a doctor sub. I have my own image. I have my own image. Yes, I am a brand. Yes, I am a brand. Fantastic. Thank you. How about others? How about others? So please unmute and say this. If you are not unmuting, say this. Let your words fall on your ears and it has a lot of impact. It has a lot of impact. Okay, let us list some brands. Let us list some brands. Ma'am, I got quickly, we have to run through. Can we break at 11.30, ma'am? Ready to go, ma'am? We'll take the break at 11.30. Let us list some brands. And if you look at some global brands, global brands, look at that. Mahatma Gandhi is a global brand. Raju Mahal is also a global brand. Otherwise, McDonald's, Facebook, Google, Coca-Cola, Amazon, these are all global brands. They are known globally. They are known globally. They are known globally. Narendra Modi is a global brand now. Now, because of national brands, I am just giving some names. These people are known nationally, but maybe some internationally. Ramdev Babar, Bisleri, Flipkart, Dabu, some of those brands that you see, Salman Khan, Shah Rukh Khan, there are some outside as well, but mainly they are within the country. You have Rajani Khan that you have, you have Mamuti, you have Mohanlal, maybe Chiranjeevi in the movie we have. They are all within the country. They are known mostly. And agriculture brands. TNAU Khaim Bhattur is a agricultural brand. Like KAU is a brand. Like Dr. Prof. Mangambu, Samba Sivan, Swaminathan, MS Swaminathan is a agricultural brand. ICR itself is a brand. Amul is a brand. Seed Kampanujabidu seeds are a brand. These are called agricultural brands. I am talking about the brand. Brand means storm. Brand means storm. People can recognize by their name. Once I tell, even if somebody from non-agriculture also, if I tell Swaminathan, some mostly below Swaminathan, or the agriculture scientist, or the green revolution man, that green revolution man, they remember us. That is branding. That is branding. So, that means people recognize you. People recognize you. You are outstanding. You are not one among the crowd. You are outstanding because you are a brand. And people can know you by your name. They can recognize you. They can recognize you. And I have read this morning, Vijay Lakshmi, somebody writing, the power of recognition. Recognition. Yes, power wants to become a brand. You know, all these people, that fellow, Salman Khan comes and advertises for Coca-Cola. Coca-Cola, Salman Khan. Why? Coca-Cola, that means we can also drink with people. Trust, it must be useful. Amitabh Bachchan is a brand, right? Like that. Tendulkar is a brand. Similarly here. So, there are three types of branding I want you to understand today. And there are organizations. Your organization, your department of agriculture, the department Tamil Nadu, because the department is a brand. KBK is a brand. KBK University, AAU Your hat is a brand. Your hat is a brand. And the second thing is, you are a brand. You as a person working for this organization, you are a brand. And third thing, third thing is the product, that product that you are trying to promote, the scheme that you want to launch, the practice, whatever the practice, the practice that you want to promote. That's a brand. So, like for example, city cultivation. you know, organic farming or you know, you call it like veterinary, veterinary, suppose you have a scheme of artificial insemination, the camp, the campaign itself is a brand. So always you must take every opportunity, every time, everywhere without feeling shy. You have to say I am from department of agriculture, my name is education and I am from, yes, my name is education, I am from Tamil Nadu, Department of Agriculture, everywhere. There are 100 people sitting in front of you, all those farmers, they know that the department is arranging the meeting, they know you already, you are the Assistant Director of Agriculture there, they know you, but still when you go there, I am Education Assistant Director of Agriculture, working, coming from Tamil Nadu, Department of Agriculture. And today, today we are going to talk about using the mechanical transplanter, rice mechanical transplanter. So that is every time you have to take the opportunity to brand, to utter the words, take your name, don't feel shy of taking your name and taking the name of the organic because in the process you are doing branding, your words are falling on people's ears and they have to remember, they have to remember these words. So you have to be constantly, constantly at every given opportunity, you must be doing three types of branding, please don't forget that today everything is by branding, by branding, branding, you have to become brand. Once you become a brand, your job becomes very easy, your job becomes very easy and you are a doctor's up and you are a brand, you are already a brand, whether you know it or not, whether you want it or not, each one of you sitting here in this room, you are already a brand, people know you, there are so many people who know you by your name, there are so many people when your name is uttered, they can see you, they can see your face, you are already a brand. There are some people who go over your word, they accept it, they accept your word as it is because you are already a brand, there are already some people, you agree with me, please like be for brand, I am a brand, be for brand, be, let it be in the chat box if you agree with me, thank you so much because you are already there, you are already there, you are already, you are already and why do you personal, why do we do personal branding, why do we do personal branding, when you brand, you are respected, when you become a brand, you are respected, you are special, your words are valued, they trust the people, people will listen to you more, people will follow you, you will become the role model, they will accept you, people will see the role model and they remember you and they can count on you, they can count on you whenever they have some problems, they approach you, they ask you for solutions, you achieve greater success once you become a brand, you work becomes easier, whatever the targets given to you, you can easily achieve because you are already a brand and things become easier and you make a mark in your career, you make a mark, you will be remembered, you grow in your career, you secure a name in the industry, you secure a name in your department, you secure a name in the rural area, wherever you are working and you live a life fulfillment and there is a day when you retire, yes, still you know, people remember you, you will be remembered for your great work, you are a brand for generations, for generations to come, yes sir, yes sir, maybe some people are remembered by the whole world, some people are remembered by the nation, some people are remembered by the state, some people are remembered, some people are remembered by the history and definitely you will be remembered, you will be remembered for the great work that you have been doing, you are a brand, please remember that you are a brand and you have to constantly, you have to constantly end your work, constantly end your work, to become a brand, to increase the brand image, to increase your own image, so I want all of you again unmute and say I am a great professional, no yes, I am a great professional, I am a great professional, I am a champion, I am a champion, I have my own image, yes I am a brand, yes I am a brand, yes absolutely, you are a brand, you are awesome, you are awesome, I will give you a few special things today, yes, yes, yes, yes, you know it all depends on how we see our work, the way you are working, the way you are working, how are you seeing, how are you seeing the work you are doing, what are you thinking about yourself, what are you thinking about yourself, ultimately the branding comes from within, first you must think that you are a brand, I am a brand, I am doing great work, I am in the business helping, I am in the business serving, I am in the business empowering, I am in the business, yes I create, I have an image, I go by my ethics and values, I am a brand, I am a celebrity, I am a star, it's all in the mind, the way you are thinking about yourself, you are a brand already, the only thing you have to start believing in that, thinking about it and further building on it, further building on it, further building on it, further building on it, you are already a brand, you are already a brand, who you think you are, can you write down in the chart box, I am a brand, who you think you are, you are a brand, please open the chart box and write there, I want to read those three words, I am a brand, you are a brand, you are a great brand, you are already a brand, do you agree, yes of course, you know, so I want to make sure, I want to make sure why you are a brand once again, so that you start believing in yourself, so that you start, yes thank you, thank you, Kavya Jyothi, thank you Mother Smita Ji, yes you are a brand, brand classic, good to read, thank you, education, I am a brand, super, good to see you that, you know, I am empowering, so I am empowering, thank you very much, so you are already a brand, why? I want to make it further more clear, you are unduplicable, your unduplicable uniqueness, there is 7.5 billion new, Anuj, Vijayanan Ji, thank you so much, fantastic, fantastic, I am so happy to read all your messages, you are unduplicable, you are unique, out of 7.5 billion people in the planet world, there is no one else who looks like you, who speaks like you, who talks like you, who smiles like you, who walks like you, who thinks like you, you are the one and only one, yes, you are a brand, and today what is your ever-changing schedule, is it for the last 10 years, no, you are not a person of 30 years, you are not a person of 50 years, you are not a person of 40 years, you are not a person of 23 years or whatever the age you are at the moment, you have been a product of evolution of lakhs and millions of years from the moment, the first human being evolved, and from that day on onwards, there is so much evolution happening in you, and you are an evolved person, ex of millions of years, extraordinary level of evolution in your special, and you have unlimited potential, unlimited potential, there is so much potential in you, and you already use some of it, but there is so much of it, which is unleashed yet, which is not open yet, so unleashed potential, and your product knowledge, your department knowledge, your market knowledge, your crop knowledge, your knowledge, your all the knowledge that you have possessed, you know, that agriculture knowledge, that animal husbandry knowledge, veterinary knowledge, whatever it is, that knowledge you possess that makes you unique, and you are a professional, you are a doctor's sub, you are an agriculture professional, you are a veterinary professional, you are a horticultural professional, you are a professional, and ultimately your tatvam, your bhavam, your seva tatvam, your seva bhavam, the attitude is important and your great contribution, you know, this is how, it is all there with you, and you are already a brand, and all that you have to do is increase it for the more, to increase it from this image, increase your image, build your image much more, so you become a brand across the state, definitely in the area where you are working, in the university where you are working, you already made a mark, they know you very well, but you know, expand your branding, expand, so how do you do it? How do you do it? You do the brand across conscious branding, and first of all define the kind of image you want, and understand what you have to do, and then monitor how it has been happening this year, last year, now, how people are recognizing you, differentiated, ultimately stand out, ultimately differentiate, differentiate, don't become one among the crowd, be something special, you already have so many special things with you, all that you have to do is differentiate and stand out, and you are already outstanding, become a brand, you are a great brand, you are already a great brand, you are already a great brand, so that's what about, you know, this morning stuff, building self-image and becoming personal branding, and then we will be going for, we'll be going for, we'll be going for the next session, before we move for the next session, can I have one more declaration from all of you, I am a great professional, I am a champion, I am a champion, I have my own image, I have my own image, thank you, thank you so much, yes I am a great brand, absolutely thank you, thank you so much, thank you, let us make this more declaration once again, please stretch your hand like this and say, I know, building my self-image helps, yeah please, unmute, unmute, and say, I know, building my self-image helps, I am a brand already, I am a brand already, I shall build my personal image every day, I shall build my personal image every day, I am a great professional, I am a great professional, fantastic, you are awesome, the benefits of branding and how, you know, the benefits of branding and why we have to be a brand, why as a department professional, we see brands means they're the celebrities, you know, some are, you know, they're those of the brand, we, when brand means we see particular product, Titan is a brand, Titan is a brand, you know, like Apple is a brand, or you know, some of the brands we talk about, right, the products, but humans are also brands, right, and the brands need not be the celebrities, like Amitabh Bachchan under those people, even you and I, we are already brand, maybe we are not, maybe we are not as big a brand in terms of the number of people knowing us, but in your area, where you are working, already people recognize you, they give a brand, you have a brand image already, you have an image already, you, you are already carrying some weight already, so you, the importantly, if you increase the weight for the more, your job itself becomes easier for you and you, people would listen to you and, you know, any new scheme that you bring, new thing that you bring up, you know, people take it forward, people take it forward and implement it so that you become more successful, that is why consciously, we must build our own image and our own branding, so the way you trust, the way you go, the way you talk, remember every time that I am a brand, you are a brand, you are a brand and as you are walking in that field, as you go to that village, they are walking, a brand is, people are looking at you, people are looking at you, so that's what you must see yourself, you know, you see yourself, see yourself as a brand, once you start seeing yourself as a brand, I am a brand, I am carrying an image, people are looking up to me oh yes they follow me so I have to be conscious of it and then increase it not present at this level so you have to increase it to the next level so how are you going to do it how are you going to do it starting from physical physical personality your knowledge will make your brand your personality your appearance makes your brand not appearance alone not appearance alone appearance and your knowledge your your communication you are you're you're walking with the people you are the way you're walking with the people the way you are dealing with the people the way you know the the way the attitude the Tatum the Power the Tatum and the power these are the things once you have once you have the mind you create the kind of brandy with you want to become very soon you when become if you want to change the way the world is looking at you you must change the way you are looking at yourself if you want to change out the world you have to change the inner world the inner world the inner world is in the mind and whatever the kind of brand and image that you want to see yourself very soon the world will respond thanks to mamma is thanks to rena command for giving me this wonderful opportunity of you know spending time with you and giving you something thank you very much thanks to all of you please take good care of your health and your safety safety stay strong stay safe stay healthy god bless you all thank you thank you thank you very much thank you sir thank you sir i anybody would like to give feedback about this vijay kumar sir vijay kumar sir go ahead please vijay kumar sir go ahead today session is like that your name is shiva prasad no it's like a shiva prasad your shiva was given a prasad in the form of you that's all i i don't want to say much more shiva was given a prasad to people or audience through you that is shiva prasad we got today love you sir love you vijay kumar sir feeling blessed god bless you sir love you sir thank you sir that's enough i'm feeling blessed oh my god what a powerful feedback you have given me thank you god bless you so vangala ji sir it was a very nice session sir and the examples given were very nice sir and it was really very interesting and it made the examples were such that we could understand concept very well sir and it was really very informative sir thank you thank you thank you for your excellent participation ma'am you were a student director of agriculture still participated like a small college student who participated so enthusiastically you did that i could see that in you thank you so much and god bless you ma'am so apart from your nice presentation i liked your i liked your energy level sir how you're maintaining this energy level very high at even at this age this age oh my god that's that's really nice and fantastic and may i pray may god bless you to you maintain this energy level sir thank you thank you sir sir people like you give me the energy sir the way you participated the way you contributed the way you are you know you're you're participating the response that i'm getting that those things that keep me and this taken thank you thank you for that thank you very much