 Welcome back to theCUBE's continuous coverage of AWS Storage Day. We're here in Seattle, home of the Mariners, home of the Seahawks, home of the Seattle Storm, if you're a WNBA fan. Your cloud migration, according to our surveys and this ETR data that we use, last year was number two initiative for IT practitioners behind security. Welcome to this power panel on migration and transfer services, and I'm joined now by Matt Matthews, who's the general manager of AWS Transfer Family of Services. Sid Roy is the GM of the Snow family and Randy Bhutan is the general manager of AWS DataSync. Gents, welcome to get to see you. Thank you. So Matt, you heard my narrative up front. Obviously, it's top of mind for IT pros. What are you seeing in the marketplace? Yeah, Dave, certainly many customers are currently executing on data migration strategies to the cloud and AWS has been a primary choice for cloud storage for 15 years, right? But we still see many customers are evaluating how to do their cloud migration strategies and they're looking for understanding what services can help them with those migrations. So Sid, why now? I mean, a lot of people might be feeling, you know, you got hesitancy of taking a vaccine. What about hesitancy of making a move? Maybe the best move is no move. Why now? Why does it make sense? So AWS offers compelling cost savings to customers. I think with our global footprint, with our 11 lines of durability, our fully managed services, you're really getting the centralization benefits for the cloud, like with all the resilience and durability. And then besides that, you are unlocking the on-prem data center and data store costs as well. So it's like a dual prong cost saving on both ends. So follow up on that, if I may. I mean, again, the data was very clear, cloud migration, top priority for a lot of reasons, but at the same time, migration, as you know, it's almost like a dirty word sometimes in IT. So where do people even start? I mean, they got so much data to migrate. How can they even handle that? Yeah, I'd recommend customers look at their cool and cool data. Like if they look at their backups and archives, and they have not been used for long, I mean, it doesn't make sense to kind of keep them on-prem. Look at how you can move those and migrate those first. And then slowly work your way up into like warm data and then hot data. Okay, great. So Randy, we know about the Snow family of products. Of course, everybody's familiar with that. What about online data migration? What can you tell us there? What's the, what are customers thinking about? Sure, so as you know, for many, their journey to the cloud starts with data migration. Right. So if you're starting that journey with offline movement, you look to the Snow family of products, if you're looking for online, that's when you turn to Datasync. Datasync's an online data movement service. Datasync makes it fast and easy to move your data into AWS. How do customers figure out which services to use? How do you advise them on that? Or is it sort of word of mouth, peer to peer? How do they figure that squint through that? Yeah, so it comes down to a combination of things. So first is the amount of available bandwidth that you have, the amount of data that you're looking to move, and the timeframe you have in which to do that, right? So if you have a high speed, say gigabit network, you can move data very quickly using Datasync. If you have a slower network, or perhaps you don't want to utilize your existing network for this purpose, then the Snow family of products makes a lot of sense. Call Sid. That's it, call Sid. That's my answer, yeah. There you go. Oh, the old joke, right? C-Tan, the Chevy truck access method. You put it right on there and bring it over. How about, Matt, I wonder if we could talk maybe about some customer examples, any favorites that you see, or ones that stand out in various industries? Yeah, so one of the things we're seeing is certainly getting your data to the cloud is important, but also customers want to migrate their applications to the cloud. And when they do that, the many applications still need ongoing data transfers from third parties, from partners and customers and whatnot. So great example of this is FINRA and their partnership with AWS. So FINRA is the single largest regulatory body for securities in the US, and they take in 335 billion market events per day, over 600,000 of their member brokers, registered brokers. So they use AWS transfer family, secure file transfers to get that data in, and aggregate it in S3 so they can analyze and really kind of understand that data so they can protect investors. So that's a great example. So it's not just seeding the cloud, right? It's the ongoing population of it. How about, I mean, how do you guys see this, shaping up the future? We all talked about storage silos. I see the cloud is in some ways a silo buster. Okay, we've got all this data in the cloud now, but you're going to apply machine learning, there are other tool links, what's the North Star here? Yeah, that's really the North Star getting, we want to unlock, not only get the data in the cloud, but actually use it to unlock the benefits of the cloud has to offer it. That's really what you're getting, aggregating all that data and using the power of the cloud to really harness that power to analyze the data. So it's a big challenge that customers have. I mean, you guys are, you know, obsessed listening to customers. You know, what kinds of things do you see in the future? Sid and Randy, maybe Sid, you can start. I'll start with that. I'll kind of dovetail on the example Matt used. I'll talk about a customer, Join, who moved 3.4 petabytes of data to the cloud. Join was a streaming service provider out of Germany. They had prohibitive on-prem costs. They saved 500K per year by moving to the cloud. And by moving to the cloud, they get much more of the data by being able to fine-tune their content to local audiences and be more reactive and quicker reaction to business changes. So centralizing in the cloud has its benefits of access, flexibility, agility, and faster innovation and faster time to market. Anything to add, Randy? Yeah, sure. So we have a customer, Takara Bio. They're a biotech company. They're working with genome sequencing, right? So data-rich information coming out of those sequencers, they're collecting and analyzing this data daily and sending it up into AWS for analysis. And by using Datasync in order to do that, they've improved their data transfer rate by three times and they've reduced their overhead by 66% in terms of their process. Guys, come on be blown away by this. I mean, we've all sort of lived in this on-prem world and you sort of lay down infrastructure and you go on to the next one, but the use cases are so diverse. The industry examples, Matt, we'll give you the last word here. Yeah, so what are we looking to do? We always want to listen to our customers, but collectively our services and working across other services at AWS, we really want to help customers not only move their data into the crowd, but also unlock the power of that data and really we think there's a big opportunity across their migration and transfer services to help customers choose the right service based on where they are in their cloud migration and all the different things they're dealing with. I've said a number of times, the next 10 years not going to be like the last 10 years. It's like the cloud is growing up, it's out of the infancy stage. Maybe it's an adolescence, I don't really know exactly, but guys, thanks so much for coming to theCUBE and sharing your insights and information. Appreciate it. And thank you for watching everybody. Keep it right there. More great content from AWS Storage Day in Seattle. Right back.