 The Cube presents On the Ground. Hi, I'm Lisa Martin with The Cube and we're On the Ground at the Computer History Museum in Santa Clara with the Association for Corporate Growth or ACG. Tonight is ACG's 12th annual GROW Awards and we are very fortunate to be joined by the winner of the 2016 Emerging Growth Award, Amber Ella, joining us is their CFO, George. George, welcome to The Cube. Thank you, good evening. And first of all, I should say congratulations on winning the Emerging Growth Award. I know that Amber Ella technology is used in a lot of different camera types. We'll talk about that in a moment. And also over the last five or six years, Amber Ella has won quite a few awards. What does being an Emerging Growth Award winner mean to Amber Ella? Well, you know, it's amazing because as a semiconductor company, we're not often in the public eye. We're behind the scenes and getting recognition with companies that have done this in the past, like GoPro and all these companies. It's remarkable. And I think these companies have been very successful. And I think in a way, being put into that category is kind of humbling, to be honest with you. Excellent, I like that. So you mentioned GoPro. You're also now in the likes of LinkedIn, of Trulia, another winner tonight for outstanding growth is Fitbit. So I like that you said that that's humbling. What will this mean to the employees at Emerl in winning this Emerging Growth Award? You know, it's a wonderful recognition for our employees. They work so hard. We have a core group for years that have spent time and effort and a ton of creativity. And it's really what's fueled our growth. And they deserve this award more than anybody. I like that. Sharing that with everybody on the team. So you mentioned the technology and kind of being behind the scenes, but Amber Ella technology is used in sports cameras, flying cameras, cameras and cars. How has Amber Ella found that synergy between the professional side and the consumer side? You know, it's actually very similar between professional and consumer. If you think about it, everybody, there's ranges of prices that products get sold at, but they all look at features and functions. So besides some software differentials, they actually operate on the same hardware. So we're able to share that development effort to share operational effort across both consumer and professional, and it works out very well. Excellent. So obviously we're here tonight because Amber Ella is again the 2016 Emerging Growth Award winner from the ACG. And we think of how much talent and expertise is in this room. Obviously growth of this we're being measured on metrics. But one of the key elements of growth that we always is more of a qualitative measurement is culture. Talk to us about the culture of talent and innovation that you've developed and are developing at Amber Ella. If you think about Amber Ella as a development company, it's an R&D company, and over 80% of our employees are engineers. So it's extremely important with engineers to challenge you. The way you motivate engineers in our opinion and build a good culture is give them work that's on leading technology where they can go out and really be creative. And I think that cultures throughout our whole company and it shows through the product families we've introduced over the last 10 years. Excellent. In terms of recruiting young talent to the organization who might be swayed by some other names like Google you mentioned on the semiconductor side sort of being a bit behind the scenes. What's unique about Amber Ella that would make a young grad who wants to get into tech go to Amber Ella, make that choice. Well think about the technology they work on. We work on the latest process nodes and semiconductors. We're creating new products in computer vision, things that don't exist today. So they get to come to an organization that's going to let them actually actively produce at the level as soon as they walk in the door. They're expected to become involved with creating new products and moving the company forward. So I think that's a big advantage for a small company. Outstanding. And last thing I would like you to have the last word before we wrap up here. As we look at the impressive growth that Amber Ella has experienced, what's next for the Amber Ella business? Is this growth trajectory that you've been on sustainable? I think there's a lot of room for innovation in video technology. We are now moving into computer vision, video analytics. So for the next five years there's going to be a lot of opportunity to open up new markets and new products and innovation that I think is going to be very important to certain areas. So yeah, I think there's opportunity for us to grow provided we continue to execute. Excellent. Great advice on execution on also really fostering young talent development. Again, George LaPlante, the CFO of Amber Ella, the winner of the 2016 Emerging Growth Award. George, thank you so much for being here and again, congratulations on the award. Thank you. And with that said, I want to thank you for watching theCUBE. I'm your host, Lisa Martin and we'll see you next time. Thank you.