 So we reach out to Facebook, they're like, look, we can, you know, we'll, we'll let you guys market. It's just a hemp juice. It's a food. You're not extracting. You're not making the chemicals or anything. Right. Because Facebook usually doesn't allow you to, to market CBD products. Yeah. Yeah. You cannot promote. I will get to it. Okay. Okay. Yeah. I just want to make sure people know. Yeah. Yeah, they don't. And so what ended up happening was they were like, ah, like this is the green light thing. And, you know, we fly up to the, the farm and, you know, with whatever little resources we had, we shot some videos and we made it work. And at the time we're supposed to do full-size juices, we ended up doing shots. It all worked out. So campaigns get to go. We hit launch. We tried to run our first ad on Facebook and they said, no, like it just got caught by some filter. And we tried to do the appeal. The appeal was like six weeks. And so we were in this position. We're like, what do we do now? So we just put whatever we had and made product. We filled coolers. And this was up in Oakland, San Francisco area. And we would pull coolers around and we would go store to store, you know, it's like I was saying earlier, yoga studios, CrossFit gyms, coffee shops. We'd set up a little table. We'd put our, you know, little display out and we would ask the community, you know, we'd go to the CrossFit class and be like, hey, look, we'd love to come in. We'd love to participate in your class. We'd love to learn more about what you're about. And then we'd love the opportunity to tell you what we're doing. And we ended up doing about $32,000 in pre-sales and just about six weeks, just kind of like up and down the block, just, you know, knocking door to door. And that was, you know, the proof of concept. It's like, look, people want it and it works. And from there, we launched in November. We closed the campaign, I believe in December. We shipped product in January. And then we hit grocery stores retail here in LA at the end of February. So once retail said like, hey, look, we love you guys. We like what you guys are doing. It's unique. It's different. We'll pick you guys up. We packed up our stuff and moved to LA and we're like, cool, this is it. Like, let's just keep on trucking. But you guys ended up raising $200,000, right? No, on Indiegogo it was $32,000. Okay, got it. 32,000. In about six weeks. And you would say, and just for people listening, just so it's clear, you would say a lot of that getting those investors was big on just putting the product in the cooler and going out into the market because digital marketing said no, right? It was like that was the only choice. Yeah, and I'd also like to clarify that Indiegogo has two different styles. I'm not sure how it is now. If it's if it's changed at all, but you can raise investment or you can do pre-sales. And so we chose instead of to sell a piece of the company, we chose to sell product. And so people were buying Lumen wellness shots. So they were like, okay, I'll spend, you know, 50 to $100 and I'll buy a 12 pack of your shots. And so that's how we ended up because it gave us the scale, right? It gave us enough scale for it to like work and we could make a little bit of money and it would kind of get us to the next stage. So we chose to take the route of just sell the product instead of sell the company. You know, our shots when we first started did not taste good. It was our perspective of what we thought a good shot would be. But you go out there and you start talking to people and they tell you what you need to know about your product. They're like, ah, this one's too green. This one's too bright. This one's, you know, way too much ginger. And so you start to learn that it's this process of like, how do I evolve and interact and how do I grow in the market, right? I have this perception of what I think my company should be, but the consumer has a very different perception. So how do I meet them where they're at? So you learn to love this discovery journey. And that's kind of what the early stages like. It was like, let's really find our stride and find, you know, where do we meet consumers and where do we take that new concept and really grow it. Hey everyone, thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before, and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. And one final note, we're always looking for new ideas and new companies to feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Until then, I'll just be here waiting for your comments. So, uh, see you later.