 I just tried to speak to each other for this. It's not a presentation, it's not a job, it is not a question. It's just utilizing a little time. If it do any work, it was not planned. I'm not prepared, I'm not talking something else, which is out of subject or anything, it is subject. So I can see what Satna is doing here. Let's talk about Punjabi. So how many of Tamil names do you have? Oh, Ramana. How many Malayalees do you have? Can you say Antis? What's Matatangali? Hindi. Hindi. So how many Hindi? Okay, yours ma'am? Telugu. Okay, Yandaman Telugu word. Okay. How many Bengalis do you have? Okay, great. Go on, go on. Go on. See, I will be speaking about language and the English language. Most of the people here have learned languages like Java, HTML, other programming languages. C, C++, N++, NX. By learning some language, you got some value. Achievement. I met a few people, these people are here in the next room. They promised me that I would sign something and learn what is the language. Okay, so I will be able to learn English. Did we explore any literary thing? How many of you studied English? English people. Have you ever tried to read some poetry or some literature in English? Please come as an expert. Thank you so much. Ma'am? Yes ma'am. Okay, great. After that we are there. So my intention is, once we lose our language, we lose our roots. No Britishers, no? We are still under their influence ending their language theory. Okay. I have been working on some projects. Can you just say a little bit about it? Because I saw some people asking me to join my session. So I am not doing any degree, any magic. So it will be boring for some time because I am not interested in anything. Basically, I am a graphic artist. I am a fine artist. Like the gentlemen, something like that. Half lay, really in the sense I am doing. When we totally entered into some subject, some field, we started learning. Learning new things for the sake of job, for the sake of promotion, for the sake of doing. Even now, when you have to bear it, you think, oh, tell me one another, then we learn at home. I will be here looking at their lives to spend more time with them. That is our thing in our world, my friends. And then you become professional. Human design, application design, a graphic person, and something in advertising. You feel that. Say, for a simple example, anybody could be designing for an application. Simple application. You try to draw a line to the baseline of the underlying kind of application. If you start from there, all certain elements are based in the bottom. If you go to now, but the place to deal with it together, they are based on the top. So, our base is the beauty of each language is different. See, Punjabi doesn't have half-marthas. Tamil has no half-marthas. If it is cut up, it is cut up, put it in the top, Punjabi doesn't have half-marthas. So, many languages have conditionality. Many languages have so much of conditionality. So, when we understand this, the basic reason has been changed from the basic learning. We have been learning our children are learning their education to an A in this country. They simply come, they let us write sweeping lines and serve me in a sense. Once they start with that, they are pretty well done and become tough people. Because Indian scripts are complex scripts. It's a font in this case. But when you enjoy the writings, putting base writing to feel English is a concept. So, when you start off with easy things, your own thing, your own imagination, your own culture, your own behavior, your own complex. So, I think, so anybody want to say something about their own mother and they read on on screen, on paper, on newspaper or in the text, can you say something about it? Anyone? There's not a question about it. This is not a presentation. Anybody want to say something about it? So, when you write and you look at it... Actually, Tamil is also called Tamilukku Amuditripeer. So, it's like Tamil is very sweet. So, that is all. And there's one person, Parthia, who has learned so many languages and what he says that in all of the languages I have read or I learned still now, I think Tamil is the most sweetest. So, that is something very close to me. So, she read us very sweet. She expressed herself in an opinion. When when the gentleman read actually, Tamil had a script called Kannada. There you have each character for each voice. Now, let's say, Kanti Mandapam, Gandhi Mandapam, anything you can say. Because, girl, girl, girl are same. Because they are one character. So, Mukundan could be Mogundan. Mohan could be Mohan. But one greatest thing, the greatest thing is like our Karnat music. We call it as Karnat music. 99.99999% lyrics are filled. And more of that in Tamil Nadu. Do you agree that? So, our cultures, our languages, our language and everything are together. Any other about it, their mother tongue? Sir, anything to person? This is a rather opinion of I said that Marathi is like my mother tongue. Marathi a lot of sweets today. Sweet stuff. Good Kannada is sweet language too. I have a lot of friends from other states, especially from Kolkata and Maharashtra. And all of my friends come to Punjab and say, Punjabi is my love language. Why don't people keep shopping every time? Well, actually it is not. If you deeply researched on your friends somewhere after Bengali literature music is the second part of I have never seen it. Even Urdu has also been working. 80% of his speakers are from Jaffi. So, this is a very broad level view. What is your profession? Basically, I am a graphic designer and from last 2 years I am working on using interface and use experience. I have experienced Punjabi in your work. I have experienced handling in your work. Well, I have designed some pamphlets back in Punjabi but you know English is a global language and most of the times we are not in English. But I really love to design something in Punjabi in the web site or in the brochure or something. Great. Sir, anybody else Sir, you want to say something? Yes. Because this particular session I have restricted to talk about 1-8 minutes. Luckily, I had some time which is very important. So, I would like to learn from you. Hello sir. We had a dialogue session in my college and we were studying about which college? We were studying about geography and we had 12 of us in the class and each one of us was supposed to write in his mother tongue. So, what our sir said was I believe Sir, she was a So, he said that once he went to Paris and he met some French women and she wrote something on the paper and she gave it to him. So, he couldn't pronounce and read what it was and he was reading a different thing. So, she said that you are changing the meaning because you are reading a different thing. So, he said it's because it was written in English. So, then he wrote it in and like in the case she pronounced it he wrote it in English and told that even if I give this to my grandmother she will be able to read it properly. So, that was the beauty of the reading as it should be. You are lucky to have ones like Mokrat Mosleks and Gopal Kastriyans and his team now there is a very passionate teacher and Gopal Kastriyans many people wrote any other people and I can do or like I don't feel like if you speak you make all this and they won't kill you. Okay, one more interesting thing I want to say if you go to different places and having some chat or something about you got some handicrafts or something finally if you had a chance to see your mother then it's crumbled to be able to add some Chibaji into it. What do you do? They treat it as some other bad material as we are doing in Chibaji. No problem, I am not going to I am not going to mark I am not going to fail Really? You want to get into language yourself because you don't have a chance I had a chance to spend more time with you The mother that you still know? When I see my father I would like to read what is whether it is whether he is talking about you know it you know that one day what is still you have some love towards that a printed content and what happens when you are sitting in a restaurant somebody is speaking your language or your slang has such experience I actually had a very easy experience I was in Europe Prague again is like people over in Prague other people say it's a huge difference but when we were over there so we went clubbing and then after the pension they started making these songs No, sorry, you will not tell you are late or something No, it's fine So, they started making these songs and suddenly because they are making these songs because they were late and then they started opening the door and also that emotional connect is associated with the revenge you are like they are like in Europe this is so cool and you certainly lose all your innovation then you go for that they see the foreigner also start coming out and at that point at that point you do not see that who is looking at you or who is watching etc it just completely changes Europe as I think that is something which I know very amazing When you go to places I am not pleased we go to over here some bigger places some business place somebody talks in world of language or particularly this language the total attention shifts to that if they are talking about some nonsense movie or good thing or anything even the Ghanaian I think everybody understands Ghanaian you are connected with them So, there is a very invisible between whether it is making a circle making a business or anything once you get into one language the open source to knowledge definition subject communicate don't need it how many people experience like we are now more they coming to world talking first once and then are first born if they say he goes to get your and say Namaskar how many class you can do I have one of them watch your videos you feel you are connected you feel like he is talking to me it is something related to me are there any such experiences or some experiences where you where you are connected in a normal language badly badly complicated badly present can you say something so there are so many crash courses so so many crash courses for party media are doing this and that I read one signage the plus two he has got he is connected certainly he is connected he have a second try currently so that is the way how they started marketing and they are starting to sell it to various people which is something very helpful then suddenly you are in build a connection even though after that he is going to speak English but he has got a connection and with that connection he can sell whatever he wants any anybody want to then if they are practically done they are half covered just think that you are at home and don't talk to me someone else who doesn't know like this try to say you are not something funny sorry I am capturing experiences funny experiences this is something which I have been over here where the receptionist she did not know he and then this person she is not sure now where and he is trying to talk to you and he does to the receptionist you have to be able to he will be your mother how come you cannot use it but in a way and it give no point then in this actually not a national language it is very important in the case of official language but nowhere it says that it is a national language so there is no compliance should know if he is an even if he is an after the receptionist he has already explained his mother and you know speaking and yes for business and official talks we can use in cashier but what is this implication that hey India may and these are national language so even though you say from Karnataka also you should know it so let's try to at least say so that you can come get this that nowhere in our constitution it says that it is a national language so if a person has a few words to speak please let him speak there should not be a force that yes you need to you need to have your you need to have your so now in slimes in slimes so when the man is here for him he wants an information but as well as he first trying to catch up some people speak Tamil he is going to also be Tamil Terabha Tamil Terabha some people think I am a person I am not a Terabha but Tamil Terabha so there you might so all these things can happen unless we are not expressing them all and another by any of you anyone no there is a question how does it work when you are crossing where are many backwards how does it so many people have many answers when you go by word when you go by word why is it so simple then was there no simple so let us see but that is you can see this and I am not pointing it to what language I am here wherever you go wherever you like to speak you are right you are right you are right and what is the most important there are few specialities one is we have here everybody saying I don't know it is Sherwani it is okay it is easy and next there are two there is no I have no smartphones there so no neither person can ask why is it there which language there are other languages how how does it work how does it ask the next question how can we know where is the answer and very easy what is the purpose this is why The lavish's never used to work here. It was so good. This is why I feel so good. I used to get it and just keep trying. But now I can't find the place. But what's my habit? The one where I work. The one that I'm working with Oh, that's it! This is what we start with. By S. Srila Murthy, sir. So, Shri Ravorti Srikantham is known for the customized fonts for newspapers in Telugu and Kannada that he has worked on. He has also designed on-screen fonts for television channels. Isn't that interesting? Shri Ravsar has also designed fonts for travel languages. His interest lies in languages, imparting education and has also been a faculty and assembly houses College of Design, NIFT and JNM FAO Heismarath. Over to you, sir. My space is right here with them and I'm happy that I could say so many faces. A few of them could be good black coffee, black tea, anything like that for the choice. Thank you very much for being here, making me be here. For instance, now we talk about a pretty advantage of some space. I mean, it's a very interesting thing. It is not there at that time. Can you just think what if we forget the language? I'm sorry to say very disabled among the disabled or otherwise able because they aren't here. So, language has such a fragile language. Okay, I'm trying to talk about base language. Base language, impact by design. How many can know? Happy religious, good morning, impact by design. Is it true? Oh, sorry, sir, good morning. Is that enough? Is it comfortable to you? Sorry. But I've known that impact by design. One of those things are disturbing because that forceful way of talking to the best law. Now I want to request whichever the language comes here. How many people can recognize this language? Okay, say if that is Telugu, say Telugu and raise your hands. Okay, it is Telugu. Then, Bengali. Yes, definitely. But she's saying all answers. Oh, it's too bad now. Okay. Okay, you can do it, sir. Yeah. So, my name is Asar Dal. Good, good. Everybody has one. We load all these languages. Punjab. Punjab. No, somewhere else. I'd like to see these things again. Initially, you try to identify the language, or see the language which you know, which you can read, or you can recognize. Fortunately, unfortunately, they are next to the Latin script. I'm not saying English language, I'm saying Latin script. So, all the forms, both the lines, you have to one point find it, one is right and one is wrong, or one is right and next is wrong. How do you compare? You have no language or you have identified language, or language which you can see in the correct speech, or in the correct words. You find some differences in this. What are the words that are wrong? So, every language it will have the same thing. What if the proportion and the relation, the Latin letters and the Indian language letters. So, one thing I thought of, I would do this, but I didn't do this. Spare me a second. To be a designer in India, I don't need this. I don't need a 3D suit in Chennai. In Chennai, I'm comfortable, I'm good looking, I'm not afraid, no exception. When I'm in Rajasthan, I would like to, I love to have a turban of one side at the club, otherwise I die because of the heat. So, like we have our own culture, our own system, our own food, our own recipes and our own things. Never try to match another company, if you're not there, but you can handle another one, maybe at least two days to three, for one day, then you can do it. Okay, now I would like to have a redemption of, come back, just so as I don't come back, here I will do it. But now, the last letter, you can say, next I will go to the space. Language is the source to reach destinations, law, activity, rate, gain knowledge, age, and wage common. That is why we run out of good money and anything. It has been given to us in writing. So, you would be able to rate. Now, the important is, you have anything with you. And one thing, this is a very interesting app, developed by ADC OBE. I'd love to request you to download Swara Chakra in your app. It is available in all Indian languages. I'm not sure what that is. For sure it is, it's like Sinti, Kashmiri, I'm not sure what it is. But all Indian languages are available. If you can't read your own mother tongue, I can assure you, you can learn your script through this. And you can make your children learn alphabets, phonetics, everything through this. Later, I can explain it in one language or another. I'm not here for one thing, but I love that because it makes people learn their own language or another language. Okay, what happened here is, so this is alphabets. Asari and Bengali are the same script, except one, Ked Katam Mathandara can have this. Difference between Ked Katam Mathandara and Bhai Shri Mataram. Anything else you see? You know the Bhai Shri Mataram and Ked Katam Mathandara. And Hrithi and Marathi, do you know Marathi? Yes. So Marathi. Marathi want to have love, and Ra, Karan Arya. These two things are different, they are not the same. And you are proud that you can speak that particular thing, in that particular way, pronounce Marathi. Right? Marathi, there are some languages, they are deleting their phonetic sounds because if you can't learn, if they say Ra is Ra, Ra is Ra. There are so many languages, but they are not the same. What happens here is, I think nobody knows what's going on. See, you can see these, they are English to them. Can you see these differences between these two? Is that the reason I am asking? The light is down. Can those lights be down? Okay, no problem. These two, you can download these two also in your app. The one who has been shifted up from communication days to time, will like to do this. Okay, why do they do that? One is lack of knowledge or less respect to other languages than the other languages. And for its life, most of the language fonts are designed from a couple of decades ago, a few decades ago, even in Nokia, my guys have been designed by some people and some other person. Taking the information, most of the people think that they are doing research. But taking information, you are not doing the research. And people say, we have done a lot of research. They are not even researching the content which is already there. So this is a telephone news people, not one news people, they are not even researching the content. We need a space here to accommodate these things, to not tell algorithms if this talk has to be on the excite level, and they can see it is abused. There is a proportion to be used in font. They have other reforms to have to find some more examples in this space. They would say, let me talk about Telenon and Anthra. But the typo says a lot of such, we are not going to understand that. Okay, advertising and other people. So, we are getting an adaptable information. Have an adaptable level information like this. So this Matra in English one, they make it small, it is not endangering. Gold will become gold. Gold means gold. So there are some more examples of abusing or misusing or using forms. I should not reveal the names of the company and the consultation. So these guys say, what is this? I need to explain them. No sir, we are not waiting for this. We are only waiting for you to give your comments, not a discussion. Okay. I will read out this one surface syndrome. What is this? Very long, okay. This has been used such a small way. You read it as a punishment. You take a lot, you put it to me. So it gives such a reverse meaning. I will give some examples of how to handle them. And one more thing, space management. People are always serious. They never do it. So it happens, they go also. Don't even understand the script or other thing. It's a very tricky language. The mantras become what? The last real is shah, ta, la, e, dv. In other languages it comes half of the moment. So ta is great. It's a good to give a dot and a dot. So here I am trying to utilize this space between because this is first newsprint is the cheapest possible paper on there. Cheaper than paper mantras or other mantras. There are some optical illusions given that I am using this space in this space. If you see deeper you can understand these are of the same height. It looks like it is smaller bigger than this. Actually both of them are same. This is a very interesting thing. I am able to understand one more language. So this is a textbook designed to give a look governments by the government how to write the language. I think we cross this session, we cross this page in our life are going to have the language in combat. So this is called a website in English because word website. So they are trying that it is R here, E here and E here. We can see images because it's small but it has been flipped in the thing based on the website. So if you learn percent of your 100 marks gains you and will write his language as this. Because they are teaching in this way. Actually these are the things that are important. And the promotion is very important because the language unless you can read the next character you can't really spell the word. Some people may struggle with this as three mantras this as sra and sra and sra and sra and sra and sra and sra So they are occupying the sufficient space really. Space allocations are there and this is another government too the kind of government. The design of one template how it works keep a little there. What happens this has summing function and this is small this is big this is small and they explain the what are the mantras here they don't know they took it how to do it. They have more space on the top and there is no space there which is a thing because it doesn't have a zero record they kept in mind line and little bit things could be a typical bit line and sure is of interesting things. If I remove this top line how many people have created that as a curve. So these are the things this is the solution any designer you are a mobile designer should consider the regional language is the first language to be read by that English any Indian language with this any Indian language with this sorry it is a great institution a great institution technology company only one company this is a boy school children's school in Vantrabad this is useful to present design as a planet this is the right thing you buy user experience and give solutions this way out of a lot of research so thank you very much there are so many thoughts available in the on the internet little bit about it so how do I validate whether that typography is following the actual it is designed properly it is not violating any of the actual language norms how do I validate it how do I know whether the font I am going to use is good enough validation is our discussion internet has so many things what you want what you want to learn what you see is your validation and what you want to learn recently I went we were making the strength powder from foam adding salt some clove and other things you came and said you are no very that way you are very thank you very much for the paste now Nekanda can ask you what is the best content what is the best content charcoal see that is our discussion we have to take the direction that is good and fonts yes they should be readable fonts are readable in a different context the same font which is readable on paper is great but friends are on screen reading because the acceleration image and the event image are different when you comment on each other one another they are not very specified designs in font that is one more problem because we know that I have been in this field since 35 years when I was first years when I was in JNU my first part was in font designing it is very different to understand it so thank you for the interesting session on the fonts which I have been associated with I was actually trying to figure out one very specific problem which happened with Prof. Anil Sushu who was the brain brain Swarajaka right so when we were trying to study we had to come back to understand how people relate to languages it was very weird finding that the taxi drivers and Kamaliwais and the people who were actually auto drivers were not really keen on getting their personal local regional language of the four whether it is Punjabi they will go to Tamil Marathi they would have been doing it in English without actually knowing a single word in English because they were not letting it do the English font they were not letting it do any of the alphabets like happy birthday they could read as a happy birthday same way they read maybe shop or stop or more they don't look they cannot read it like they say so they know the friend just said happy birthday so instead of investing too much into changing that pattern why do you recommend that the regional languages are then we did all these apps what is the what is the font changing the font changing in the sense first of all I know Prof. Anil Sushu and my mobile this is a nice approach but when you use only language it's a different issue I don't want to make one point I am saying the case has been taken what's all about the area you work please take care about the language as a language and Indian language as the main and the other languages secondary that is number one if you type any Indian language as a number Karanayan Thakur the numbers will go down so the base has to come we are trying to shift up and down in now and I strongly believe till my last visit to IDC to this day I have been saying please download Swaj Chakkar if you doesn't know please try work on it send them SNS's children who use these let them play this Swaj Chakkar recently a Australian friend he said download this make it run by the reach level so Swaj Chakkar is such a strong and he may need to put some technology because I know if you know one thing or neighbor or something here you don't put step on it you can step on it right then welcome can you keep your foot on it if it is written to me can you keep your foot on it if it is written O or Eko Ka Ka so my respect my respect for the language I am trying to make the present designers developers to make some standards and to feel good to use by all means Indian language if you are a farmer and want to do business in India please respect our language use that even advertising is better but they actually did that there is Germany there is Sanskrit culture in there yes pick up the language so so I am afraid that we don't have enough time for the other sessions can you please take it off please