 Ryan, when, so EMC went down a path with their storage management software platform. It's probably going back 10 years or so when Chris Cahagan was running it, I think, where they were going to manage everybody else's storage. And so, and they made a massive investment, the integration effort that they tried to put forward to write to everybody's interfaces so that they can manage, you know, non-EMC storage. They really, they tried that and they failed. They frankly failed at it and they backed away from it. And they said, no, we're just, we're going to manage our stuff better than anybody else. How are you different and why are you going to succeed? Well, it's not just about management. So, John, what we're doing is focused on virtualizing that environment. So at the core of this is our ability to virtualize those volumes. And by doing so, then you can leverage a common user interface. So it's about what is that management layer? How do you accomplish it? And it's not just being good at managing to a set of industry standard interfaces for management's sake. Right. It's about how do you integrate this in a, in a fashion that allows you to virtualize everybody's storage, integrate it in a unique way. And then naturally you get the management capability with that.