 Hey, what's up, coach? Welcome back to the podcast. Today's question comes from coach Michael. Michael is a volleyball trainer in San Francisco. And not too many volleyball coaches have sent me messages, but that is a sport I am really looking to get into with coaches that need help with their business. And he asked me a really good question and I'm gonna give you my take on this. So he said, hey Ben, I've watched a lot of your YouTube videos. I'm on your newsletter. You never talk about Instagram or TikTok. Is that a platform you would encourage trainers to be on? And here's my answer. So my answer is very simple. I would encourage anyone to be on any platform if they freaking stick with it, right? And here's why on my end, why I don't have Instagram, why I don't have TikTok, why I don't get caught up with whatever the news social media is. It's because I like to focus on one platform and make that platform the thing I put my time and energy into. Now, if you're a really entertaining person and you wanna dance around and sing songs all day, then go on TikTok. It's not for me. The way I am on this video is the exact same way I would be if you had a whiskey with me at a local bar, right? I am not gonna entertain people and I'm not gonna use social media unless that helps me get clients either, right? And that is a question coaches don't ask themselves. They think, well, I'm gonna go be popular and I'm gonna try to get likes and comments. They're not thinking, how is this social media gonna help me get clients? Because the way that you truly have impact as a coach is if you're able to help more clients, right? You don't really impact anyone on social media. Social media is just a huge distraction for a lot of people, right? And really the question that this coach is asking is, how to use social media? Because it's not what platform, right? There's a million different platforms. It's going to be how consistent am I using this platform, right? And don't look at these new platforms as these distractions of, oh, I need it beyond that because this person's on it. No, I can guarantee you most people who are on social media and most people that have more than 50,000 or 100,000 followers are not as successful as you think, right? They're not, I'm just flat out. I hate to burst the bubble. People that are looking to be popular, oftentimes don't have a real business. They might look like it, but you don't wanna jump around from starting a YouTube channel or starting a podcast to just going on Snapchat and start doing dancing videos on TikTok, right? And what you need to think about is where are my future clients? How can I get my message in front of them? And how can I be relentless and consistent? So I am the go-to person in the niche, right? And that's for you to decide. And if that's on TikTok, great. I don't recommend anyone to just follow the bright shiny objects out there unless they're gonna be consistent. And I get this sort of question all the time because ultimately what coaches are doing is they're hiding, they're saying, well, I wanna try this new thing because everyone else is on it and it looks like really cool. It's the same with like Clubhouse. I'm not gonna go create a Clubhouse account and start creating content there. Zero ambition to do that, all right? I'm not gonna go dancing around on TikTok. I'm a married guy. I'm not gonna go do that. So hopefully this video helps. Moral of the story here, be consistent, stop looking at these other platforms as distractions because when you do that, it takes away from the main thing that you're doing. So that's it, hopefully this helps.