 Remember all the promises you made with yourself, remember all the goals which you set for yourself, remember all the hard work you had put in for that keyword to drive the traffic, to connect to the social media, to use the email campaigns to convert leads into customers and all those things you have done. Now you need to know what is happening, all the effort you had made in terms of time and money and energy, how it is paying you back or how it's progressing if it's not paying you back, how it's progressing, what is happening? That is the objective of this module. You need to measure what is happening and when you have measured it, you will improve upon it and when you improve, you will grow. So this is the objective of this module. So let's dive into more details. If you can't measure, you can't manage. This is an old age saying, old age means that maybe like 50 years or 100 years something like this. Last century. So if you cannot measure things, you cannot manage things. That's about it. If you don't know how many visitors you have, how many visitors stay for how long and where do they click and so on, you are in the dark. Unless you know that, okay, then you cannot then you can manage things. So how do you go about it? The good thing is that you don't have to read data or type data somewhere, enter into an Excel sheet and draw charts. There are many, many tools available in the market and those tools are linked with your actually your web hosting service also provides certain tools, which I'll talk in the next module. And so you need to measure, measure how many clicks are there, measure how many visitors are there, measure at what times you're getting the visitors, measure what type of browser they are using. So you need to record all those things. These are measures that are collected. When they are going to a database that collected, then you do the analysis. Okay, or the tool does the analysis for you. After the analysis, then are the reports. Reports can be charts can be graphs can be description. And then you understand what is happening, what you wanted to do, and what is happening. And once you understand, then you optimize on it. You have put a lot of effort in it, a lot of energy, time, money, patience, a lot of time, a lot of things. So you need to optimize on it. So what are those metrics, metrics, what are the measures, what are the units, visitors, how many people come to our website, there is a log maintained at every host website host, which is a text entry for every visitor. So one measure is the number of visitors. The other is unique visitors, unique visitor traffic in a certain amount of time. Unique visitor means that if somebody clicks on it 10 times, that is not 10 visitors, a single visitor. So cookies are used for this purpose. Other techniques are used for this purpose. And on which pages the clicks are done, then you know, which is most interesting for the users, where the marketing campaign is working, where the market campaign is not working, which page is hidden somewhere. So nobody is able to reach it. And which page is more popular than our reference from which page traffic or which URLs the traffic is coming to your website. So if you have been running a marketing campaign, then you will know the effectiveness of that marketing campaign. Based on the reference, then e-commerce, okay, e-commerce is very important. I'll talk this actually this module is about e-commerce and landing page convergence. Landing page is the URL of the page, which you give in an advertisement, which you give in your email where people click. There is a landing page. So landing page conversion is that when people click on your landing page, then the people click on other links on that page or go away. There is a landing page conversion. You need to know this. So what's next? Stay social. Keep connecting on the social media. Keep posting on the blogs. Keep posting using the interest groups and get mobilized, get mobile optimized. There are a number of studies by Harvard Business Review also that many times the contents don't fit properly on a mobile phone or the system or the application generates error messages. So ensure, as I said in an earlier module also that the contents of your wonderful page can fit effectively on a mobile device also. There are no errors. There's no cutting. There's no cropping. Hold your focus. Stay focused. Okay. Keep website in shape. It means that keep your website up to date. Keep on adding fresh content because it helps in getting good ranking by the search engines and stay focused. Stay focused on your customers. Stay focused on your business. Make your website up to date. Ensure it is up to date. So there's a checklist. 10 questions over here. Yes or no? And based upon these 10 questions, you will know, we will know that what is the status of your website. So let's look at very, very briefly on those questions. So these are all yes, no questions. For example, do you have about a page? About a page means that who are the leaders in your company, in your organization, what they have been doing, what you do, what you like, what is the culture. Okay. And for example, have you been offering any special specialties? So these are all yes or no. So what you need to do is just tabulate them. If it's yes, it is one point. If it's no, it's a zero point. And this is the result over here. So if your score is from zero to four, it means you need help. You need help. And if the score is from eight to 10, it means that, okay, you go ahead with your email marketing. There's the things over here. So you need to do an objective status check, measure, improve and grow about your website to take the next steps. So that's all I have for this module. Thank you for your time.