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Early Sarafem Commercials

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Published on Sep 20, 2011

Here are the first two commercials that aired for Sarafem (rebranded fluoxetine hydrochloride, first marketed as Prozac). Lilly ended up pulling both off the air after the FDA sent them a letter warning that the ads did not clearly distinguish between premenstrual syndrome (PMS) and premenstrual dysphoric disorder (PMDD), and that the ads "trivialized" PMDD.

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