 by the time that most people are scaling, they're burned out. And so like the average coach is taking on a lot of clients at a cheap rate. They're in the position of necessity where they're having to market, they're having to sell. And so when you go to an online coach and you're like, what's the first thing you don't want to do in your business? You know what they say? Coach. I don't want to coach. What the fuck dude? Like you became an online coach. Jelly in me. In lives. Now you're just telling me you want to be a business owner.