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"Jee Aayan Nu" TV ad, Aug. 2004

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Published on Mar 10, 2009

*Obviously this is a low quality vid. It is mainly for educational/research purposes (rather than entertainment)*

In the summer of 2004, Punjabi TV channels started advertising like crazy for the "World Premiere" broadcast of this film that had come out in 2001. Weirdly, it was all hyped up to be shown on Independence Day, Aug 15, even though the film has really nothing to do with Indian independence...or does it? It seemed to imply there was something very important to Punjabi identity that was conveyed in the film.

Note the very interesting promotional strategies.

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