Upload

Loading...

2013 Ad Meter roundtable: Super Bowl commercials

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Streamed live on Feb 4, 2013

USA TODAY hosts a roundtable discussion on the best and worst Super Bowl commercials with industry experts. Joining Bruce Horovitz are Steve Hayden, Chief Creative Officer at Ogilvy, Bonin Bough, VP of Global Media & Consumer Engagement at Mondelez International, Barry Burdiak, Creative Director & Copywriter at DDB Chicago, Barbara Lippert, Mad Blog columnist, David Littlejohn, Creative Director and Copywriter at Pale Dot Voyage, and Carol Moog, advertising psychologist and author.

Loading...

Uploads from USA TODAY

  1. 3389

    Name that Grammy tune with Tyler Ward

  2. 3390

    Josh Gad on Helium | USA TODAY

  3. 3391

    The Esteemed Mr. Gad | Josh Gad | USA TODAY

  4. 3392

    Commercial bloopers: Josh Gad | USA TODAY

  5. 3393

    Cheney sisters' feud hits Facebook | USA NOW

  6. 3394

    Are you twerk or treating this Halloween? | USA Entertainment Now

  7. 3395

    Killer whale controversy in court | USA NOW

  8. 3396

    Caroline Kennedy starts her new job | USA NOW

  9. 3397

    PS4: How it's better than PS3 | USA Entertainment Now

  10. 3398

    China donates less than Ikea to Philippines | USA NOW

  11. 3399

    What happened to the man with the 'Golden Voice'?

  12. 3400

    StudioA: R&B singer Luke James

  13. 3401

    StudioA: R&B singer Luke James

  14. 3402

    StudioA: The Black Lillies

  15. 3403

    Michael Wolff: USA TODAY

  16. 3404

    Christine Brennan: USA TODAY

  17. 3405

    Susan Page: USA TODAY

  18. 3406

    Undercover ATF 'stings' nab 1,000 suspects

  19. 3407

    Gannett's National News Desk

  20. 3408

    "The State of Our Union is..."

  21. 2013 Ad Meter roundtable: Super Bowl commercials

  22. 3410

    Gaming Hangout 2013

  23. 3411

    2013 in Gaming

  24. 3412

    2012 USA TODAY Print Ad Competition panel

  25. 3413

    USA TODAY iPad App - Viewing Choices

  26. 3414

    USA TODAY iPad App - Offline Reading

  27. 3415

    USA TODAY iPad App - The Custom Panel

  28. 3416

    Black Friday 2012: What you need to know

  29. 3417

    Money: Where are the jobs?

  30. 3418

    Life: What's the top TV show?

  31. 3419

    Sports: What is the best college football team ever?

  32. 3420

    News: Who will really elect the president?

  33. 3421

    Election 2012: The nation's conversation

  34. 3422

    #NewUSATODAY with Larry Kramer

  35. 3423

    Matthew Koma: The future of music

  36. 3424

    My USA 30 Years from Today -- Gracia Martore & Larry Kramer

  37. 3425

    Missy Franklin, Katie Ledecky & Heather O'Reilly: The future of sports

  38. 3426

    Cory Booker and Reince Priebus: The future of politics

  39. 3427

    USA TODAY redesign: A look at the website

  40. 3428

    USA TODAY redesign: A look at the #newusatoday

  41. 3429

    USA TODAY redesign: A logo that moves

  42. 3430

    Bill Clinton: 6 conventions, 6 speeches

  43. 3431

    Theater shooter 'looked so calm'

  44. 3432

    Theater shooting witness: 'Guy walks in dressed all in black'

  45. 3433

    Theater shooting witness: 'I thought it was a prank'

  46. 3434

    Theater shooting eyewitnesses describe chaotic scene

  47. 3435

    Hospitals treat theater shooting victims

  48. 3436

    Police: Theater shooting suspect's apartment is booby trapped

  49. 3437

    Emergency physician discusses treating theater shooting injuries

  50. 3438

    LISTEN: Police respond to shooting at Aurora movie theater

  51. 3439

    Theater shooting witnesses and loved-ones react to tragedy

  52. 3440

    Should student athletes be paid?

  53. 3441

    StudioA: Allen Stone sings "Satisfaction"

  54. 3442

    StudioA: Allen Stone interview

  55. 3443

    StudioA: Allen Stone sings "What I've Seen"

  56. 3444

    StudioA: Allen Stone sings "Contact High"

  57. 3445

    Exclusive song from Michael Jackson's 'Immortal'

  58. 3446

    Jill Abramson: 'The Puppy Diaries'

  59. 3447

    Singer Glen Campbell on his recent Alzheimer's diagnosis

  60. 3448

    30 Years with AIDS

  61. 3449

    Five Questions for Raphael Saadiq

  62. 3450

    Teen driving skills for life

  63. 3451

    The Monte Vista Garden Club

  64. 3452

    Q&A with Dick Van Dyke

  65. 3453

    Common Ground: The Peter King hearings

  66. 3454

    Palliative care

  67. 3455

    Common Ground: Budget Cuts

  68. 3456

    Graphic content: Self-injury on YouTube

  69. 3457

    Five Questions for British singer Adele

  70. 3458

    Five Questions for Jacki Weaver

  71. 3459

    The road to Best in Show at Westminster Kennel Club Dog Show

  72. 3460

    Common Ground: We can not police the whole world

  73. 3461

    Super Bowl augmented reality from USA TODAY

  74. 3462

    U.S. Muslim population to double by 2030

  75. 3463

    Common Ground: State of the Union Address

  76. 3464

    Eat and Greet with the Zac Brown Band

  77. 3465

    Five Questions for Kim and Kourtney Kardashian

  78. 3466

    Alan Jackson gives Zac Brown a Cadillac

  79. 3467

    USA Today Top 25 Coaches Poll 1-11-11

  80. 3468

    Five Questions for Gayle King

  81. 3469

    Five Questions for Snooki

  82. 3470

    Orphan earmarks stall roadways

  83. 3471

    J Paul Binnebose

  84. 3472

    USA TODAY's 'To the Troops' promo

  85. 3473

    Wounded Veteran has a new mission

  86. 3474

    Common Ground: Tax Bill on the hill

  87. 3475

    Michael Jackson's album-cover art

  88. 3476

    Jackie Jackson's holiday memories of Michael

  89. 3477

    Former NFL coach John Madden

  90. 3478

    Community Connectedness

  91. 3479

    Football Coach & CEO

  92. 3480

    Five Questions for Ron Isley

  93. 3481

    Five Questions for Steve Harvey

  94. 3482

    Common Ground: Deficit Commission

  95. 3483

    Chicago public schools a treasure trove of WPA artwork

  96. 3484

    Five Questions for Rainn Wilson

  97. 3485

    Harry Potter fans skip, sing, and cast spells

  98. 3486

    Common Ground: The new congress

  99. 3487

    Walls go up on a green home

Advertisement
to add this to Watch Later

Add to