Upload

Loading...

2013 Ad Meter roundtable: Super Bowl commercials

Loading...

Loading...

Transcript

The interactive transcript could not be loaded.

Loading...

Loading...

Rating is available when the video has been rented.
This feature is not available right now. Please try again later.
Streamed live on Feb 4, 2013

USA TODAY hosts a roundtable discussion on the best and worst Super Bowl commercials with industry experts. Joining Bruce Horovitz are Steve Hayden, Chief Creative Officer at Ogilvy, Bonin Bough, VP of Global Media & Consumer Engagement at Mondelez International, Barry Burdiak, Creative Director & Copywriter at DDB Chicago, Barbara Lippert, Mad Blog columnist, David Littlejohn, Creative Director and Copywriter at Pale Dot Voyage, and Carol Moog, advertising psychologist and author.

Loading...

Uploads from USA TODAY

  1. 3840

    Name that Grammy tune with Tyler Ward

  2. 3841

    Josh Gad on Helium | USA TODAY

  3. 3842

    The Esteemed Mr. Gad | Josh Gad | USA TODAY

  4. 3843

    Commercial bloopers: Josh Gad | USA TODAY

  5. 3844

    Cheney sisters' feud hits Facebook | USA NOW

  6. 3845

    Are you twerk or treating this Halloween? | USA Entertainment Now

  7. 3846

    Killer whale controversy in court | USA NOW

  8. 3847

    Caroline Kennedy starts her new job | USA NOW

  9. 3848

    PS4: How it's better than PS3 | USA Entertainment Now

  10. 3849

    China donates less than Ikea to Philippines | USA NOW

  11. 3850

    What happened to the man with the 'Golden Voice'?

  12. 3851

    StudioA: R&B singer Luke James

  13. 3852

    StudioA: R&B singer Luke James

  14. 3853

    StudioA: The Black Lillies

  15. 3854

    Michael Wolff: USA TODAY

  16. 3855

    Christine Brennan: USA TODAY

  17. 3856

    Susan Page: USA TODAY

  18. 3857

    Undercover ATF 'stings' nab 1,000 suspects

  19. 3858

    Gannett's National News Desk

  20. 3859

    "The State of Our Union is..."

  21. 2013 Ad Meter roundtable: Super Bowl commercials

  22. 3861

    Gaming Hangout 2013

  23. 3862

    2013 in Gaming

  24. 3863

    2012 USA TODAY Print Ad Competition panel

  25. 3864

    USA TODAY iPad App - Viewing Choices

  26. 3865

    USA TODAY iPad App - Offline Reading

  27. 3866

    USA TODAY iPad App - The Custom Panel

  28. 3867

    Black Friday 2012: What you need to know

  29. 3868

    Money: Where are the jobs?

  30. 3869

    Life: What's the top TV show?

  31. 3870

    Sports: What is the best college football team ever?

  32. 3871

    News: Who will really elect the president?

  33. 3872

    Election 2012: The nation's conversation

  34. 3873

    #NewUSATODAY with Larry Kramer

  35. 3874

    Matthew Koma: The future of music

  36. 3875

    My USA 30 Years from Today -- Gracia Martore & Larry Kramer

  37. 3876

    Missy Franklin, Katie Ledecky & Heather O'Reilly: The future of sports

  38. 3877

    Cory Booker and Reince Priebus: The future of politics

  39. 3878

    USA TODAY redesign: A look at the website

  40. 3879

    USA TODAY redesign: A look at the #newusatoday

  41. 3880

    USA TODAY redesign: A logo that moves

  42. 3881

    Bill Clinton: 6 conventions, 6 speeches

  43. 3882

    Theater shooter 'looked so calm'

  44. 3883

    Theater shooting witness: 'Guy walks in dressed all in black'

  45. 3884

    Theater shooting witness: 'I thought it was a prank'

  46. 3885

    Theater shooting eyewitnesses describe chaotic scene

  47. 3886

    Hospitals treat theater shooting victims

  48. 3887

    Police: Theater shooting suspect's apartment is booby trapped

  49. 3888

    Emergency physician discusses treating theater shooting injuries

  50. 3889

    LISTEN: Police respond to shooting at Aurora movie theater

  51. 3890

    Theater shooting witnesses and loved-ones react to tragedy

  52. 3891

    Should student athletes be paid?

  53. 3892

    StudioA: Allen Stone sings "Satisfaction"

  54. 3893

    StudioA: Allen Stone interview

  55. 3894

    StudioA: Allen Stone sings "What I've Seen"

  56. 3895

    StudioA: Allen Stone sings "Contact High"

  57. 3896

    Exclusive song from Michael Jackson's 'Immortal'

  58. 3897

    Jill Abramson: 'The Puppy Diaries'

  59. 3898

    Singer Glen Campbell on his recent Alzheimer's diagnosis

  60. 3899

    30 Years with AIDS

  61. 3900

    Five Questions for Raphael Saadiq

  62. 3901

    Teen driving skills for life

  63. 3902

    The Monte Vista Garden Club

  64. 3903

    Q&A with Dick Van Dyke

  65. 3904

    Common Ground: The Peter King hearings

  66. 3905

    Palliative care

  67. 3906

    Common Ground: Budget Cuts

  68. 3907

    Graphic content: Self-injury on YouTube

  69. 3908

    Five Questions for British singer Adele

  70. 3909

    Five Questions for Jacki Weaver

  71. 3910

    The road to Best in Show at Westminster Kennel Club Dog Show

  72. 3911

    Common Ground: We can not police the whole world

  73. 3912

    Super Bowl augmented reality from USA TODAY

  74. 3913

    U.S. Muslim population to double by 2030

  75. 3914

    Common Ground: State of the Union Address

  76. 3915

    Eat and Greet with the Zac Brown Band

  77. 3916

    Five Questions for Kim and Kourtney Kardashian

  78. 3917

    Alan Jackson gives Zac Brown a Cadillac

  79. 3918

    USA Today Top 25 Coaches Poll 1-11-11

  80. 3919

    Five Questions for Gayle King

  81. 3920

    Five Questions for Snooki

  82. 3921

    Orphan earmarks stall roadways

  83. 3922

    J Paul Binnebose

  84. 3923

    USA TODAY's 'To the Troops' promo

  85. 3924

    Wounded Veteran has a new mission

  86. 3925

    Common Ground: Tax Bill on the hill

  87. 3926

    Michael Jackson's album-cover art

  88. 3927

    Jackie Jackson's holiday memories of Michael

  89. 3928

    Former NFL coach John Madden

  90. 3929

    Community Connectedness

  91. 3930

    Football Coach & CEO

  92. 3931

    Five Questions for Ron Isley

  93. 3932

    Five Questions for Steve Harvey

  94. 3933

    Common Ground: Deficit Commission

  95. 3934

    Chicago public schools a treasure trove of WPA artwork

  96. 3935

    Five Questions for Rainn Wilson

  97. 3936

    Harry Potter fans skip, sing, and cast spells

  98. 3937

    Common Ground: The new congress

  99. 3938

    Walls go up on a green home

Advertisement
to add this to Watch Later

Add to