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Improving Search Ad Relevance with Creative Optimization

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Published on Dec 17, 2013

Better creatives improve ad relevance and drive more qualified clicks. Better relevance and clickthrough (CTR) lead to higher Quality Scores, which in turn can lead to better positions, lower CPCs, or both. That leads directly to the bottom line: better returns for your ad spend. In this webinar we'll share best practices on optimizing your search ad creatives.

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