FIFA World Cup 2010 - It's not just a game





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Uploaded on Jun 24, 2010

Pakistan's First ever Viral ad for FIFA World Cup 2010. Please do share the link.

The inspiration came from the biggest sporting event itself, happening at the most unexpected venue for such a grand event FIFA World Cup 2010 -- South Africa; with the promotion of 'The Diski Dance' on YouTube. This lead us to work on similar lines incorporating contemporary routines having the look and feel of the hit TV show 'So You Think You Can Dance'.

Ribqa Raza was taken on board as the [Director] for her first viral commercial direction. First -- because it's the first one in Pakistani History. [DOP] Rizwan Shirazi, [ENG] Bilal Saeed, [Cast] Shiraz & special thanks to Schehrezade Junejo for her guest appearance who aptly understood and executed this experimental project with full conviction.

Mvergence Media would like to extend their gratitude towards everyone working through relentless shifts making an ambitious goal achievable in such short notice.

All the syndicated clips are property of their respective owners and we are glad to promote their Free-to-Air content within our advert. Nike, EA Sports, Pepsi are the respective copyrights owners of the clips used in this video.

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