 What if you could figure out what people are searching for, then you could really improve your marketing because then you could start to describe your service or your product or your program using the words that people are searching for so that they can find you and that they can understand what you're offering because they're using those kinds of words. They're thinking those kinds of words as they search. Well, today I'm going to show you how to use Google to find out what people are searching for. So I was teaching a class on this and one student said that she wants to offer meditation healing. So let's use that example here. All right, so I'm in Google, google.com, and then I type it in. I type in meditation healing, but here's what I want to show you. As I type it in, Google is going to give me these suggestions. These are search suggestions because basically these are what people are searching for on Google based on the things that they're searching for most, or I should say the things that are being searched for most are going to show up at the top and the things that are being searched for less often will show up towards the bottom of this. But still, even if it's at the bottom of this, it is being searched for a lot because Google is suggesting it. So look at this meditation. So people are searching more for Mediterranean diet than they are searching for Mediterranean food than they are searching for Mediterranean. So meditation is even higher than that when I start typing this in. So that's great. Meditation, OK, now what are people searching for when it comes to meditation? They're searching for music. They're searching for apps, and they're searching for meditation to help them sleep. So that's an important clue if someone wants to offer meditation type of services. If they can offer, if they can create a particular product or a particular service offering to help people sleep better using meditation, that's going to have more traction, more interest than if they work at teaching on how to meditation for playing tennis better, for example, right? So meditation, and I'm going to start typing in healing. As I type this in, wow, OK, meditation healing. So people are searching that. So that's a good clue. That's good news. So meditation healing, OK, as I finish typing meditation healing, I can see that what are people really looking for when it comes to meditation healing besides the term meditation healing is music, YouTube, and techniques. All right. So if I'm going to offer meditation healing as a service, then I should be aware that people are really looking for meditation healing techniques. That's the phrase that they're using. So if I could use that phrase in my marketing, I'm going to be more likely to be found on Google. I'm going to be more likely engaging with people in a way that they understand and will be interested in. But I'm just going to use meditation healing. I'm going to type, I'm going to click the search to finish the search. OK, here we are. The reason why it's showing me San Francisco is because I am showing me businesses in SF San Francisco is because I live in San Francisco. Google knows that based on my IP address on my computer. So it's going to show me local results first. OK, now let me let me before I click on any of these, I'm going to go down and look at at the bottom of the search results. They usually give me great more. Look at searches related to meditation healing, meaning these are what people are looking for when it comes to meditation healing. They're looking for techniques. They're looking healing. OK, they're using meditation to heal injury. They're looking for guided meditation healing. They're looking for meditation healing of cancer after surgery. Again, music, they're looking for the science of it and a particular type of Chinese bamboo flute. That's interesting. So do you see this? These are very interesting and helpful for us to understand how do we shape our services? So even though even though you might offer you're really good at meditation healing, you offer that. Well, healing for what? Now we know after surgery cancer injury is what people are really interested to use your services for. So can you shape your service offering? It's not that you only have to offer these things, but if you make sure you also offer these things as a separate service, like with a separate webpage, you're going to be much more likely to be discovered in your even in your local area. Because as you can see, Google gives me local results so that you're going to be it's going to be easier for you to build your business as a result. OK, all right. Now, the other thing we want to look at is the first couple of results because there's a reason why Google puts these first. Google actually search engines make it secret exactly what it is that they how they rank results. But one of the the ranking factors is that people are actually clicking through on on these things. And that's why Google continues to put it up there. If nobody people search it, nobody clicked on this before long Google will rank it lower and lower and lower and lower. The other reason why it's ranking so high is because other websites are linking to this and other websites are linking to this with the terms meditation healing or healing. I guess, in this case, healing meditation. And if other websites are linking to it with that phrase or that word, then Google says, well, then that must mean that that is what people believe are important. That's why they're linking to it, right? So we can click through. Let's click through to this one. And what are we looking for? Now, if I'm trying to offer a meditation healing service, I'm looking to see if if it is a service or not. And in this case, it's not a service. It's an article. And if I want to if I if I want to write an article that gets ranked highly, a very good idea would be to read this article and see if I can improve upon the ideas in this article. Make it make my article, my version of this article, more interesting or more entertaining. I'm not saying to copy this article and to rewrite this article. I'm saying when it comes to the general topic of this idea, could I even just with the idea of healing with the power of meditation heal your body with your mind, right? Okay, what would I say based on my own training and experience if I were in this field of what would I write? What are some of my ideas before I even read this article? I should write down some of my ideas and then I should go ahead and read this article and say, oh, yeah, that was a really good idea too about this or about that. Let me see how I could say it in my own words. Let me see how I could frame it for my own experience. That's a good idea. Or maybe I read this article and find that, oh, you know, she really doesn't address this other topic that I think is important, then I should put it into my own article about it. Basically, if you can improve upon the first couple of Google results on this key word, right, this key phrase, then and share your article and talk and share it with other websites who might want to link to it, then you will also show up highly for this as well. But here we are in this video. I particularly want to give you suggestions of how you could offer a service. How could you discover services for this? So if I want to offer meditation healing, I'm thinking about services I could offer. There are words you could continue typing. For example, healing service is obviously one example, meditation healing service. And then, of course, you're going to come up with churches because service could mean a church service. But let me search meditation healing workshop. OK, workshop, whoops. Because people pay for workshops. OK, meditation healing workshop. Now, I'm going to be, I encourage you to use words that are things that people pay for. Again, service, workshop, coaching, training, retreat, mentoring are some ideas, right? So meditation healing workshop. Oh, OK, Chopra Center. Now, Deepak Chopra is very famous. So no wonder it's showing up highly here. Best meditation, retreats in the US. OK, great. So that's, you might be able to get some ideas on how or you could do your retreats or what. If you look at, you research these retreats, what are they offering in terms of retreats that make people think it's one of the best ones. OK, so here's a workshop. And you could look at this and say, wow, this is ranking highly. So there must be some reason people must really like this in some way. And you can basically get some ideas. Oh, there's not much you can learn from here. But look, healing techniques relief from worry, pain, fear, and stress. OK, so that's helpful to know. OK, now let me go and type in the word fee. Then it can give me a sense of the pricing of this. OK, if I click on this, OK, all right, here we go. And then I use command. And here's the key. Use command F on your keyboard. Or if you're on a Windows, it's Control F. We'll basically pull up. You can see here, it pulls up a search box here. And I can type in the word fee to find, ah, where is on the page? Is the word fee located? Ah, it's $120 for meditation healing. Is it a meditation healing workshop? I'm not sure. I would have to read this. Or here's another one, intuitive. So by doing this, by using the word fee or the workshop or service or coaching and then including the word fee, it's going to give you ideas of what are people charging for this? What are they including in their service offering that they're charging for? Does that make sense? And remember again that, oh, another one would be program, meditation healing program, OK, and then fee, OK, course program, right, healing recovery and includes program and the fee, OK. So you're getting all this information from your niche mates about what they're charging and what they're offering and how they're offering it. Remember one last thing before I end this video is that do not be intimidated by seeing all these other offerings. You should be celebrating when you see competitors, or I like to call niche mates. Because if you were the only person in the world to be offering your service, there were no other competitors and you feel so relieved there's no other competitors, it's probably not a good business decision. Why? Because if there are no other competitors for the service you're trying to offer, it's probably because other people have tried to offer it, nobody bought it and so they went out of business or not enough people bought it, so they went out of business and now you come along trying to offer the same thing as the only person in the world again. Or yeah, that's probably, if there's not enough, if there are more competitors and if there are more niche mates, it's probably because enough people are buying it so that enough people are staying in business to be continuing to offer the service. And do not worry that there are so many competitors, it's a crowded market, you really don't know yet until you start offering the service or until you start talking with your niche mates and finding out what they're offering is really popular and therefore you might wanna offer it in your area or to your specific audiences. All right, so do not be intimidated by competitors or niche mates, celebrate them and learn from them, see what they're offering that you could borrow from in your own way to offer in your own way, see what they're charging and how you could price it similarly either lower if you have less experience or more, if you have more experience and more credibility. So that makes sense, so I look forward to seeing your questions, if you have any questions on this and to seeing how this can help you build your business and grow with less stress and more success. And remember, it comes back to service, we are doing this using this Google search so that we can find out what people are looking for so that we can offer something that is of service to them. Because if you're offering something that people aren't looking for, you're not truly serving people anyway, right? So you serve what people are looking for so that they can feel served, they can understand your service, use it and therefore really benefit. In a future video, I will also be teaching you how to use Google Keyword Planner, which is another way to discover more about what people are searching for. But I think just with this, they'll give you a good idea, a really good start. So I look forward to your comments and your questions and until the next video, be well.