 Adweek for me is a source of information. One thing I love about Adweek is they're always willing to take a deeper look at a story. My whole career before I joined the client side was in advertising and Adweek was always my go-to read every single week. When we launched our PR firm, we reached out to you guys because we thought we had a different model and you agreed and wrote a story about a startup and Giant Spoon read the story, reached out to us and the rest is history. I think the shift that you've made into the ARC Awards is a great example of moving with the times. Adweek for Screen Vision Media has been such an amazing supporter and sponsor of reminding us that creativity and storytelling is at the essence of what advertising really means. We're looking at it to see what's going on in the marketplace not just from the ad agencies but other players within the field because this is changing so much. Moving away from a world of simply rewarding and boosting interactive advertising and acknowledging that there is a big wave of storytelling that's happening that's sort of not overtaking the industry but it's certainly rising to the top. Adweek has taught us that at the core of that is the ability to bring creativity and content to those consumers. Two years later we're growing like crazy and we still get calls because of the Adweek story. I depended on it like the Bible of advertising. And I hope that they're there for another 40 years because we really need that kind of coverage in this marketplace. It's very important. I want to wish Adweek a very happy birthday. A big happy birthday to Adweek. Happy 40 years. It's 40 years young as far as I'm concerned. And by the way, happy birthday. Happy birthday Adweek. And 40 more years. Please.