Online Marketing Web Page Copywriting | Online Marketing Web Page Copywriting





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Published on Mar 7, 2012

Online Marketing Web Page Copywriting


Of course if you have the funds, there are great firms that can assist you with online marketing web page copywriting, however most small businesses aren't really in the position to outsource this kind of work, so we wanted to provide you with some tips that can assist you with this process. You see it really doesn't matter how top-notch your product is or what kinds of sales and specials you may have if you don't have great online marketing web page copywriting. This is what moves people to action and word choice needs to be carefully assessed.

Online Marketing Web Page Copywriting | Copywriting Studies

Many online marketing web page copywriting studies have shown that web surfers spend about 10 seconds before deciding whether or not they want to explore more or simply hit the back button. So where do their eyes peer first? The folks over at SEOChat have the answer in their article on online marketing web page copywriting:

Eye tracking studies performed by Jakob Neilsen showed that people pay attention to the left hand-top side of the web page first, and then read the headline, subheading and finally scan the text.This means that the most important part of your web page is your headline and content directly under your headline. This is where you must make your most crucial points.

Another eye opener to the world of web marketing is the fact that people do not read websites. People SCAN WEBSITES.

Now that you're aware of these facts, you're probably looking for tips to help your website become more persuasive and engaging, wait no further.

Online Marketing Web Page Copywriting | Implementation

Websurfers scan websites just as they scan newspapers. Thats why its important to include many headers with main points, also including bulleted lists is a surefire way to grab a scanner's attention. As a matter of fact here's a bulleted list on online marketing web page copywriting tips provided by Site-Booster.com:

Print out the best stuff you've collected and type it up over and over again. Nothing will get great copywriting into your head faster than typing it yourself. Spend five hours typing various pieces of great copy into your computer and by the end of the five hours, you'll be on your way to website copywriting greatness.

Another great place to find examples of "killer" headlines is in the checkout line at your local grocer. You know those magazines in the racks you stare at because there's nothing else to do? Those people have professional copywriters who do nothing all day but dream up headlines that will grab you in seconds and seduce you into grabbing their magazine off the shelf.

When you're engaged in website copywriting, don't sound like an attorney. This is one of the biggest mistakes I find on business websites. Everyone thinks they have to sound like a corporation. I call it "corps peak".

Online Marketing Web Page Copywriting | Conclusion

So now that you have all of your online marketing web page copywriting guns loaded and ready why not go ahead and give it a shot. Try assigning this to someone in your small business that is somewhat of a wordsmith. Don't have anybody that can do your online marketing web page copywriting tasks, then you might benefit from checking out Social Media in 7 Minutes.



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