 Meet people where they're at. People don't care what you know until they know how much you care. Give them what they want until they want what you want to give them. If you want to be interesting, get interested in others. So these are all different quotes and sayings that have the same theme, which is, and there's my dog right there. And the theme is that if you want to have engagement with what you do, you need to have the compassion to engage with others. And I should say this, there's an initial compassion that, oh, it is valuable, it is good that I engage with other people and try to help them out as much as I can. And as you talk with others and learn, really learn about their suffering, learn about their problems and their frustrations and what they are so interested in solving in their life that they're willing to pay money for it, then it creates even more compassion within you because what is compassion, it is suffering, I mean the root of the word, is to suffer with, to suffer with. And so I see a lot of idealists and visionaries, a lot of entrepreneurs are such people who are driven by their passion and they try to push a service or market a product out there and they're wondering how come not enough people are buying, why how come not enough people are engaged with this service or product or content? Well, it's because they're using the energy source of their passion. But that's not the only energy source within us to build an authentic business. The other energy source to build an authentic business is compassion, compassion. You know how when you love someone and they're really suffering through something, they're going through something, you have the energy, the energy gets mustered up within you to do whatever you need to do to help them relieve their suffering and find the better quality of life that they're seeking. And so same when you're building an authentic business is to go out and talk with enough people to discover what it is they're suffering with and have compassion suffer with them. Not that you literally have to be in agony but at least you need to have the empathy, learn the empathy by engaging with them because naturally you will start to be energized by their energy and money comes from other people. Money comes from what other people are energized so much by that they're willing to pay the money. And so I hope that this little video encourages you to know that there are two sources of energy and to ask yourself which source have you been overtapping, probably your passion. Now it's time to tap the other unlimited source of energy that is available to you which is your compassion. Engage with enough other people talk enough with them to learn enough about them to spark that compassion within you and that will lead to being able to finally formulate the services, the products, the content, the message that truly engages people where they're at. Give them what they want until they want what you want to give them. I hope this helps. As always I'm open to your questions and your comments. Be well.