 One of the things that bringing a collaborative philosophy into an organization requires that leadership rethink how it approaches the group. And I think in a managed situation leadership very often has one person that's in charge and a group of people that are serving that larger vision. I think in collaboration you really need to have leadership as a floating fluid concept. So that the leader of the group is the person that is most passionate about the idea being discussed at that time. At Palovales we often say the person who feels the strongest wins. And that's such a counterintuitive idea for how to think about a business situation. But you realize that if a group of smart people are in the room and one person doesn't give up on something they're probably worth listening to. Similarly, we always say the person who recognizes a good idea is more important than the person who has the good idea. And that's a really big concept of collaboration is that it's very important when you're collaborating with a group. Not just to be the person thinking of something great, but also the person looking and listening and saying that what you just said that's a really good idea. And at that moment you kind of transform a group very quickly because you have the sense of a movement born out of an idea.