 All right, guys welcome back. So in today's podcast, I'm going to be covering How to make money selling private one-on-one soccer training? So this is a very common question that I've gotten from a lot of coaches There's a lot of coaches who are on coach up Or guys that are trying to make their own website I've gotten this question a lot and I wanted to Create an in-depth video and podcasts to answer some of these questions that I've gotten And I feel like if you stick around to the end of this video You're gonna get a ton of value and what I want you to do as well is comment below on YouTube or send me an email At startyoursocceracademy at gmail.com that way we can get in contact I can answer any other questions that you have that might be more in-depth. All right so when I think about selling private soccer training and Establishing a training program in your city. There's a lot of questions that I've gotten but In order for me to answer those questions, I actually have to ask you questions To see kind of where your programs at to see what what you're looking to create this way I can get your mind thinking about how can you establish the premier brand in your city? So here's a couple of the questions right that I would think of right so number one is What makes you stand out so why would a parent have their kid train with you? Over your competitor. So I would write down all right, you know, what are the things that make you as a trainer as with your program? Why are you different? Why why is someone going to be wanting to be in your program? versus the competitor and How do you actually stand out over that competitor and to me? These are things I've been able to identify in my city and I've been able to identify that because I know exactly What my competitors offer And a lot of people who start this who start their business, they don't they don't examine what their competitors are doing So they try to either do something that's very generic Or they see what their competitors are doing they try to offer the same thing and I don't believe shall ever offer the same thing Anybody else does I think you should always Create something unique that's different right so that's my number one question is what makes you stand out Number two is what's your niche and that just simply means, you know, who do you want to train? Do you want to train boys? Do you want to train girls? Do you want to train kids who are recreational players? Do you want to train kids who only want to play in college? Do you want to train kids only in high school? Do you want to train kids for between the ages of life? You know three and six years old like preschool kids, you know Who do you want to train and a lot of people out there? They get caught up Training too many kids and I did that. I made that mistake early on I remember there'd be days like I would have sessions where I would train kids that are like four to six years old And then I train kids that are older and then I would end up training some people that were like in their 20s like recreational soccer like adults and so the the age group of the players I was trying way too wide and I was the guy who's trying to train everybody and If you want to be known for something you cannot do that You have to be very specific with who you want to train. So I would start to identify Who it is you want to train and I feel like an easy way to do that is yeah You need to experience training a lot of different types of players at different levels But once you identify who it is you want to train? That's where you start to dive deeper into that age group and figure out. Okay. This is the age group I want to train. This is the location that I'm gonna do it and you really start to hone in on those things All right. Now the next thing that I would ask you is How comfortable are you selling to parents over the phone or in person and I'll be the first to tell you If you've watched any of our other videos, you know me that they at the beginning the first two or three years I had so much anxiety talking to parents Answering the phone not knowing how to communicate with them I didn't know what I was selling. That was the thing is I didn't know what I was selling So I was very uncomfortable Trying to sell the parents and that made it really hard for me to close people into my program All right, so I would I was probably 30% out of you know, I would say every 10 people every 10 parents I talked to I'd say maybe three Three of those parents would would commit to my program now because I've talked to literally thousands of parents I Can sell anything to parents because now I know what my programs are All right, I know exactly what makes me stand out. I know what my niche is So I'm only serving parents who have kids that are within My area of who I want to train right and that makes it a lot easier So that's my question there It's you know, how comfortable are you selling if you're not comfortable reach out to me because that can cost You thousands of dollars a month if you're not comfortable selling if you can't convert Leads into clients Then you're gonna have a really hard time just like how I did at the beginning and that's something I can easily help you with right? The next one here is how many parents do you talk to every week? So do you have metrics like are you trying to figure out? All right Well, how many people am I trying to talk to you every week about my program like Because if you're not doing that if you're not keeping that metric If you're not keeping track of that metric then you don't really have a way of keeping track of your business and You think about it You have to talk to parents in order to get their kids into your program so the more parents you talk to the more Confidence you're gonna gain and the more you can get the word out about what you're doing And I will tell you like I said earlier. I was very shy at the beginning. I Had a really hard time talking to parents I had very low confidence talking to them over the phone or in person or at the fields and so it was very difficult for me to Get a lot of traction in my city, right? It took me years of trial and error talking to people and really putting myself out there So if you're shy talking to parents, you need to overcome that Do what I did and talk to more parents start getting outside of your comfort zone Talk to as many people as possible and start to keep track of that, right? That's why I asked you that you want to keep track of your metrics, you know How many parents are you talking to every day or every week? And I'm a big believer and I have all the coaches in my in my soccer Academy mastermind I want them to be talking to at least three new parents every day, right? That's over 20 new parents a week That's over 80 New parents every month that you're talking to about what you're doing about how you can help that to me can Simply make a lot of money that can get a lot of kids into your program if you're willing to do that the next one here is How many parents actually Convert into clients so if you have a list of people who were talking to like let's start to measure out How many of those people are converting? Into clients paying clients not not phone calls not people who are interested like actual paying clients This way we can start to figure out alright Next month I need to talk to this many people because I can look at the percentage of the people who are signing into my program And now I need to know alright I need to double the amount of people who I talked to in order to get more people alright And this way you can use those metrics as a very easy way to analyze your business week after week, right? the next question I have here is And I've talked about this in other videos and podcasts, but like do you have an actual system of Getting new players in your program getting new clients like what are you doing to market yourself? You know do you have something that you can rely on or are you just trying to? Hope and and wish that parents are going to start calling you because I can tell you from my experience If you're hoping and wishing that parents are going to call you you're going to be out of business within the next 90 days Especially if you're trying to full-time If you're trying to do this like as a part-time thing Or full-time thing you need to be after it You need to get yourself in front of as many people as possible because right now if no one knows you That's not going to change and even if you create a cool website Like you don't understand how to get your website ranked on on Google like no one's going to find you And those are things I hope coaches with so if you need my help with that reach out to me The next one here, which is also very important is how many clients are being retained each month And that just means you know are the kids that are joining your program Are they leaving after a month one like where are they going or are they staying are they long-term? Clients and all of these things that I'm talking about make selling private training very easy if you can identify All those things I just listed out Selling private training to me is very easy. All right. It's all gonna start though With the number one thing I said, which is what makes you stand out when you can identify that? It's very easy to create a brand in your city that is unique. It stands alone, right? No one else will create anything like that And that's going to attract parents into your program Which is to me the easiest way to build a business is attracting people rather than begging people, right? And that's the way I have my whole business here at soccer entrepreneur setup is like I'm not begging anybody any coach to do anything If someone likes what we do they're gonna join one of our programs I don't even really have to ask and that's why you know, I had the same mindset when I talked to parents I want to create something unique For parents in my city for their kids and this way it's a no-brainer for them when the buying decision is ready Like they're gonna go and take action because I've created something that's going to help their kids It's very valuable for their kids and you need to create something very similar in your city If you want to have long-term success, so that's it for the video guys Appreciate your time if you want to learn more about how to take your soccer business to the next level head over to my website is www.soccerentrepreneur.com From there, there's a big blue button at the top of the page. It says call coach bin. That's me You can click on that. I have a free Strategy call that'll last 10 to 15 minutes and I'm just gonna see where you're out with your business and how I can Help you so go ahead take advantage of that and subscribe to our channel We have a ton of new content new videos that are there and be popping out on this channel And that way you can stay up to date with everything that we're doing. All right. I'll see you later