Do you want to disappear into the abyss of the Facebook wall? Of course not. If you wanna cut through the noise and get people’s attention then make sure to include these 3 key elements in your Facebook ads:
LOOK
What is the image or video thumbnail that is going to stop people mid-scroll? What ways can you stand out from everyone else who are doing the same thing? High contrast images, high saturation, pattern interrupts... an upside down video?
HOOK
How are you going to build a connection in a short amount of time? Can you use stories and narrative to make a connection with your potential customer? Are you going to use long copy or short copy? The hook is important to get right as you don’t have long.
ACTION
This is a simple but often missed crucial element of Facebook ads. Where do you want people to go? What is the next step that they should take? Make this crystal clear.
If you incorporate these 3 elements you will be miles ahead of the many mundane Facebook ads that are out there.
So next time a catchy Facebook ad stops you mid-scroll, ask yourself: what is LOOK, HOOK and ACTION on that ad?
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We’re Josh and Matt, and over the past few years we have been building a huge body of creative work. From developing our own TV shows that are broadcast around the globe, to creating digital content that has gone viral, to working with hundreds of small businesses producing and marketing online videos – we have done it all.
We specialise in working with small businesses to create and market online videos that cut through the noise and position their business as the ideal solution for their customer. We’ve developed a powerful inbound Facebook Marketing System that allows businesses to leverage these videos to effectively reach highly targeted audiences and drive sales.
Book a free strategy session with us: www.jumbo.co.nz
