 Welcome to JSA TV, the newsroom for tech and telecom professionals. I'm Jamie Skado-Kataya of JSA. Here at ITW 2017 with my good friend, Andreas Hip, he's the CEO of Catalaya. Andreas, welcome to JSA TV. Thank you very much, Jamie. Please submit to you. It's so exciting to have you here finally on JSA TV. I feel like it's a long time coming, knowing our 12 plus year relationship. And you've started now Catalaya, which is the name of a flower. And so it's a brand that definitely capitalizes on, with your Orchid One is the name of your next-gen session border controller. Can you tell our viewers a little bit more about that? Yeah, yeah, sure. The name Catalaya basically comes from the flower, an orchid flower, and is the Spanish name for orchid, the Spanish variant. And initially we wanted to call the company Orchid, because the headquarter is in Singapore, which is the flower of the country. But there's about 1,500 companies registered with the name Orchid somehow in there. So it was impossible to actually create the company name. So we went to Catalaya and then became quite famous in the Latin American market because of the movie, Columbia. Is that lady who had this necklace with the Catalaya flower, right? So that's a bit of the background behind it. And I love, of course, what you're doing, particularly when we're talking fraud protection. Definitely a topic on the minds of many of us here at ITW, billions lost per year. How does Catalaya address this problem? So fraud was something which we kind of identified over the last year, I would say. Because in the beginning we kind of built technology very much around the switching functionality, quality of service, quality of experience, particularly for IPX networks. And what you do by default is you have deep packet inspection, so you know exactly what's going on. And we spend a lot of effort in analytics and algorithms to analyze behavior and patterns on phone calls. And some of them are clearly indicators that actually fraud is happening. And then, of course, when our customers start to look at what they actually see, they said, well, you know, can you give us more information about certain things? And now with e-numbers moving and SIM card fraud and so on, there's, as you said, billions. It's probably about 40 billion a year. And this is massive, especially in an industry where the operators, I would say, suffer anyway, on voice revenue decline and margin erosion and so forth. So now we have a big initiative, we have some very basic thing which is built in at the moment. But we wanted to actually machine learning and artificial intelligence to actually correlate the data. So you can really, and the important thing is because it sits on the device, it's real time. If you find out that you've been defrauded at the end of the month, it's a bit late. That's right. You actually want to know it now when it happens. So this is where we really focus on. And we have a lot of interest and a lot of our meetings actually about this topic to understand exactly what challenges which operators have because they vary from region to region and country to country. That just blows my mind how you could, you know, know in an instant and country by country and the reach that you have, it's really quite impressive. Knowing you as a serial entrepreneur and getting the opportunity to review your website, I saw a lot of terms here when I was reading about how you really, you know, need, necessitates invention. And when you couldn't find a technology that could deliver this level of visibility and control, you really, that our community, our service providers require, that's why you developed Cataleya. Can you talk more about that? Absolutely. I mean, Epsilon, and you remember from your telex days, right? Was, you know, TDM Interconnect Shop at the beginning. And because it was the only killer application, it was Voice, right, in 2000. And then as we started migrating to IP more and more, we did a lot on the trends on the conversion site, TDM to IP and so forth. And then we said, when everything is IP, what is the value at, right? There's many IP networks. So we said you have to go up the layers and go up the signaling layers so we understand what's going on. We can provide and manage global service to our customers and give them all sorts of features to differentiate ourselves and stay relevant as a service provider. And then we found that at a gentleman who joined us, he comes from the tech side. He was always talking about his vision of the future of SBCs and networking. And then as many things happened over a beer, right? So we started discussing that and said, maybe we should build our own. But of course, not just for internal purposes, right? You can't finance an R&D development for your own need. But then we said, okay, but we can also sell it to other operators, right? And yeah, it was really necessity and most innovations are driven by that, right? Big progress is always made during wartime, right? Right, actually. So, such a visionary, what do you see as coming up next in the year ahead for Cadillia and for the industry? Yeah, well, for the industry, I think we talk a lot about innovation. And disruption is probably an overused word these days, right? And it has a bit of a negative connotation. But I think there's certainly innovation required quite a lot. But I would say you need a bit of a revolution, not just evolution, which usually people like to do because we were too long, too convenient. And then we were kind of high-checked by all sorts of non-market members. And now it's a bit late to react, right? And everybody is suffering. And you will also see the probably the discussions from the traditional operators are not so happy anymore. And that is really where also operators need to look beyond the traditional services, selling point-to-point circuits, selling voice minutes. You know, there's more to that, right? And especially on the fraud side, we also think there's a place for wholesalers to actually offer fraud as a managed service to domestic operators. Because if everybody invests in fraud technology and software, there's a lot of spending going on. But between countries and internationally, there could be, instead of just switching minutes or terminating minutes, there could actually be kind of a managed fraud service, right? And you certainly get paid because you help customers save money. So there's a real financial impact here, right? And I think these areas just as an example to address that, right? And I think that's where we want to go and I think that's where the market also should develop. I mean, if we're able to take that 40 billion lost yearly. And share half, half, 20 billion for us and 20, or the rest. We win, we win, that's it. We win, that's it. All right, so for our viewers, I'm sure want to learn more. Where can they go? Okay, where can they go? Well, there's obviously our website. And then, you know, a lot of people have my phone number. So, but it's www.katalia.com. And you know, we look forward to talk to customers and potential clients. And please reach out to us. Katalia.com, certainly a brand to look out for if you haven't seen it yet. And a man to watch, for sure. Thank you so much for your time and insight. And thank you viewers for tuning in to JSA TV. Happy networking.