 The thing that was striking to me is that this was true systematically across all the different categories of information, whether it was terrorist attacks or natural disasters or business and investment related or politics. In every single category this was true. And what that said to me was that we really have a serious public policy and societal issue on our hands because this isn't just about an election. It's not just about the Boston Marathon bombing. It's true of our responses to terrorist attacks. It's true of our responses to natural disasters. I totally agree, Sinan, that the likelihood that social media and the internet in general is accelerating and amplifying a lot of these human behaviors is likely to be the case. It's just the intrinsic in the property of the medium. It's fast.