Could This Be The End For Tequila?





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Published on Sep 10, 2019

Grover is a former photojournalist turned Internet entrepreneur, discovered tequila relatively late in life but has been making up for it ever since. He is co-founder of PhotoShelter and has worked in management roles for several large-scale Internet companies including Quokka Sports (NBCOlympics.com, FinalFour.net), and the Chicago Tribune.

Grover received formal “catador” training in the evaluation of tequila from Ana Maria Romero Mena, and passed the official test administered by the Consejo Regulador del Tequila, A.C., therefore earning an “Award T” certificate.

Grover and his wife Scarlett lived in Mexico in 2010-2011 so they could study tequila, the tequila industry, and how tequila is made and evaluated. They returned to the United States in 2012 and took what they learned to created the Tequila Matchmaker mobile app.

Tequila Matchmaker App

Each tequila has its own "flavor fingerprint," and each person has his or her own flavor preferences. Our propietary matching algorithm uses nine different characteristics to find the best matches for you. And, it gets smarter the more you use it.

In 2017 they moved back to the heart of Mexico’s Tequila region (Tlaquepaque, Jalisco) to further pursue their interests in the tequila world.

Links to TequilaMatcher:
Instagram: @tequilamatch

Follow Jeff Bradford:
website is: http://www.jeffbeerwinespirits.com
Instagram: http://www.instagram.com/beer_wine_sp...
Twitter is: http://www.twitter.com/jeffbradfordbws
Facebook: https://www.facebook.com/beerwineands...
LinkedIn : http://linkedin.com/in/jeffreybradfor...

Filming and Editing by: Yoel Kamara
Website: https://www.ymkfilms.co.uk
Instagram: @yoelkamara


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