 Okay, so really the two first things you want to do is the custom conversion that's around the thank you page right and then right away you go set up a custom audience which is what we did yesterday we set up the custom audience around the in fact click on the three lines and go to audiences so we set up the custom audience around the opt-in page and then and then also the thank you page so remember from this point on this is what it's all about is your custom audiences there'll be audiences that you include in your targeting and then there'll be audiences that you exclude from your targeting for for every ad from this point on so so for example tomorrow or no not tomorrow necessarily but the very next ad so let's call today let's call this ad one ad number two whenever that does go out next week next month whenever you're always going from ad number two and on you always want to retarget page visitors and any and any custom audiences that you built around videos so so if you put out a video if you start putting out more videos start creating audiences around 15 second viewers and always retarget that audience always retarget your video viewers always retarget your web page visitors only and then and then once you start capturing leads the very next ad and that point from that point on you'll always exclude your leads you'll always exclude the leads okay so whether that's seller guide leads whether it's listing leads open house leads you'll always want to exclude that specific audience because they don't need to keep senior ads if anything you can always shoot them an email right so if you're already a lead on a listing or already a lead on an open house or already a lead on a seller guide lead i'll exclude you rather than showing you an ad and spending money on that and i'll rather i'd rather just email you that post or email you that information right because i already have your i already have your info so so audiences is what it's all about so we're good there so now three lines on the top left and then let's go to the ads manager so i'm sorry yeah three lines and then ads manager yeah perfect so now over here we'll just set up a conversions ad so from this point on it's it's conversions which you want to shoot for so hit the green button and then we'll go from there so right here you'll always want to make sure you're in the right account which which you are right there in the top sky of lemons real estate yeah go and click that green one and then as you open up this we're going to go with see this is a whole new layout so these are facebook what they really did is they condensed they condensed it and just narrowed it into just just these few so conversions is actually engagement now so hit hit engagement yeah see so get more get more messages video views post engagements page likes event responses so we'll go with continue and then now it'll bring us over to the next page where in your case you'll always want to go with that drop down categories and you'll always go with housing and then what you want to do also is is get in the habit of naming each step there's three steps these are the three tabs that that we went over a few minutes ago name each one so this first one the first tab is really just choosing the objective which is which is engagement we went with engagement and then maybe just giving a name to the ad so this is the campaign tab title number one name it so whether it's it's an image if it's an image ad okay well what image is that like the one you did to the left you put intro image add brand awareness that's very specific right you can look at that and know exactly what add that is so over here seller video ad which video you know which which video was it was it you in a car was it you outside was it you had a whiteboard like what what video was that you know I mean perfect so seller video ad and then what what I normally put in parentheses you can you can kind of do it whatever helps you remember but normally I'll put the objective so in this case it was engagement so we went with engagement so whether that's in parentheses or just maybe dash but but maybe just put put engagement perfect seller video whiteboard engagement cool and then housing that's it and then you'll leave the United States we'll narrow it in on the second step but you can leave that as is and then just hit next okay cool we're good there so we'll go next and that's step one so that was the tab number one campaign now we're on the second tab where we go over the the the targeting we go over the the actual objective which what you're going to do here is you're going to click on you're going to click on a website going to click on website and then see they change and then in that engagement type hit that video views that drop down actually it's not it's not on your ad go yeah click on website this is the new format of conversion ads so you're going to go website and then in the conversion event that red box click in there and you'll see your custom conversion so on this second step this is the ad set level we want to name it at the top we want to give it a title on this on this second step is where you is where you put in your custom conversion which is the thank you page so go ahead and yeah go ahead and either name it first or hit yeah right there seller guy leads seller guy that's your custom conversion it's also your audience what you want to let me click that you can't click that this conversion event is only available with lead with leads objective okay so then go with go back down real quick campaign objective so before the leads was lead generation which which which is what we're doing here but we're running a conversions ad to a lead page no before leads would be using facebook's lead form so i guess now they changed it so let's go with leads and now let's hit next so you always hit that blue button and now over here now hit that hit that custom there the conversion event the red box click on that red box see if you can click it now there we go now we can click it so it's leads okay cool so that that was that should just happen like right now that's a super new update like literally in the last few minute type of update shit like that was never like that so okay cool so now we know so at the top name it new engagement ad set go ahead and give it a name this is the second step so normally what i do in the name is i'll do i'll do um no not seller like you already have that at the top so the name is normally targeting the target or or and the budget yeah i want you to do that so wherever you're targeting whether chicago whatever putting your city right there and then put maybe the budget right and again all what what's that what do you think the budget should be well it's this is now now it's really time to really lay out the next four weeks and really just look at your overall monthly budget and then and then and then maybe divide that by four or divide that by three or divide that by two whatever the monthly budget is so for example if the monthly budget was 500 bucks okay cool well or 400 bucks let's say the monthly budget's 400 bucks and you're gonna and you plan on running two ads this month okay cool well then throw 200 at this one and then 200 at the second or if you plan on putting out four ads this month you know throw 100 at this one and and then you know the next three they get the other 100 so it's kind of it's kind of looking at what the overall monthly is and then just dividing it by by the amount of ads that you're you're gonna test this this month is the lead number going to change the lead number yeah yeah like you don't yeah for sure that lead yeah lead number lead numbers are never the same on any on any business really every every lead is is going to be a little different so that's why that's why that's why I stress on these custom audiences because that's what it's all about man if you keep running new ads every time you're going to spend the most per lead if you if you start to retarget warm audiences you're going to spend less per lead people are going to start to see you more so it's it's all about these custom audiences getting these custom audiences in place so you can continue to to decrease or to lower the cost per lead but in the beginning in the very beginning you're going to want to spend in the very beginning you don't even know your audience yet facebook doesn't even know your audience yet like no one even knows you yet so you can't expect to put out this ad in a shitload of leads are going to come in no one knows you yet right so so it all comes down to the beginning putting money out and just throwing it out like you this is money and that's why a lot of times people come here and they're like damn get on my last dollar that's kind of the that's kind of the worst position to be in like when it comes to advertising just in general because the way you want to look at this is you got to be able to put something in and be willing to blow it kind of like going to the casino bro like if I ever go to the casino I got a few hundred that I don't even give a shit about I'm gonna just spend it I don't even care what happens that's how you kind of have to look at the first month of this shit where it's like okay I got this excess budget I'm gonna throw it out there and get this shit going and and so in the very beginning you kind of want to you kind of want to spend a little bit like for example what what do you think over the next four weeks comfortably what can we put I don't care if it's 50 bucks like what is it like over the next four weeks what 300 okay so for the next for the next for the next four weeks throw 300 at it so in this case let's put one and okay so that's that's question number one question number two is how many ads how many ads do you think actually no I'm gonna tell you I'm gonna tell you two so over the next over the next four weeks test two ads this is ad number one throw 150 at this one throw 150 and run it for two weeks and then throw the other 150 for the second ad and run that for two weeks there's your 300 so so so test that and and and again here everyone man is how we all are we're all we're all about that lead and that's your business that's my business it's a lot of our businesses right it's all about that freaking lead but what you have to really take into consideration and really really understand is the fact that it's not all about the lead like what we're paying for here really is the data what we're really paying for is the exposure and the data because what's going to also come out of this not just leads what's also going to come out of it is all the viewers of a video or all the engagement of an ad and all that data that you're going to now have in your custom audience that you're going to be able to leverage in the future so it's not just paying for a lead it's paying for the actual data that's what it's all about that's these custom audiences so run this yeah set the calendar for two weeks and then so you named it at the top you gave it a little title the 150 Chicago 150 right here this is where we actually put the 150 so so don't go daily go lifetime so hit the drop down for daily and go go lifetime yeah just hit that yeah hit that drop down go lifetime and then change that to 150 and then just set the calendar so when you set the calendar it's always it we we always want to start at the next day and the reason for it is to give Facebook enough time which are which is really several hours five six seven hours to review it and approve it and then it goes live so it's always the next day at at six a.m your time and then and then run this yeah let it run for two weeks let it run for two weeks and and and same end time go go go six a.m on the on the start time and the end time okay cool so six a.m six a.m 17th and you know what March 3rd I would probably you know rather than actually no yeah go ahead and keep it that simple keep it 150 152 weeks two weeks that's fine I was going to say cut the March 3rd I was going to say cut it at at the end of February but but let it let it run the full two weeks okay cool so six a.m six a.m and and Facebook will just kind of spend that 150 over the next two weeks every day will be a little different but they'll spend it over over accordingly and make sure that every every dollar what's that should I always do it like a lifetime budget yeah good question yeah yeah lifetime lifetime because you give Facebook the flexibility to spend it accordingly to spend it based on the traffic a lot of times people will put daily and force Facebook to spend it within that 24 hour period when every day of trap every there's a different amount of traffic on Facebook every day like like for example even with with us like I'm not on it I'm on it all damn day but but it's different right so that's how it is overall so given Facebook lifetime and just letting them spend it however the hell they want as long as they spend it that that's kind of what we seem to be better so lifetime actually no it's not it's not 300 it's it's 150 because we're going to test two different ads yeah I'm just I'm just I was just seeing what that what that did to this oh yeah don't even look at those numbers right now those numbers don't they ain't going to tell you nothing on those numbers right now especially only because it's new like this is this is new so as as Facebook really starts to optimize and find your audience then then those numbers will actually really make sense but I wouldn't worry about none of that right now so scroll down and so what we're going to do here is um go up a little bit so the custom audiences right here custom audiences that's where you'll start so not on this ad because this is the first one but as you move forward that's where you're you're including your custom audiences so watch if you click inside that box custom audiences you'll see your custom audiences which are just the two so in the future you'll start retargeting video viewers you'll start retargeting web page visitors and then you'll exclude you'll click that exclude and you'll always want to exclude your um your leads and another audience to to create as well is your is your appointments anyone who has came through your calendar and actually scheduled an appointment that's that leads should be in an audience as well I would be excluding that audience as well um who are you what do you use for your calendar or who do you like what software or whatever tell me are you on the are you on the paid version yeah okay find out if well actually well you should be able do you know if you put your pixel on that page I think so um here's what's so important let's test your calendar okay let me show you what this what what what this is about um subscribe to the um to the paid version okay so I don't think it's the pixel on here yet yeah so so go ahead and go through the through the scheduling let me show you what this means go through the scheduling and this really isn't a isn't a make or break because this audience really isn't going to be the biggest biggest it's not like it's not like thousands of people are scheduling with you or hundreds of people are scheduling with you so it's not going to be the biggest audience but I mean it's still worth creating an audience so for example as you go through and schedule so just schedule whatever schedule whatever see so right now if you look at that link at the top look at your very your your link at the very very top Calendly.com forward slash Skyer lemons slash 60 minute that's the link so if you continue so go ahead and confirm go ahead and go through the process put your name email it's still 60 minutes at the top it's still the same link and then and then it switches to invite tees and then and then so is that is that it that's the confirmation page okay so then that link at the top well here's the deal it's not going to fully it's not going to fully work anyways it's not it's actually not it's actually not with Calendly because that's not your that's not your.com that's Calendly's.com yeah and this yeah right so then we might have to just skip this part because that domain needs to be registered with with Facebook and and and you can't register that that domain that's Calendly's okay so we'll skip the calendar that's fine but but your other lead audiences yeah for sure those will be the ones that you exclude okay so we'll leave that as this so that's the audiences in the future we'll start including start excluding and then scroll down locations the United States go ahead and switch that out to um to to your your specific area and whatever you whatever you whatever you actually go with as far as your targeting stick with that um so take out the United States x that out and then and then just what's best is really just is really putting in hit that drop down people living in so you'll see four different options here and each one is very very different so you'll always want to go with people living in this location um and then what's good is not just not just putting in the city like the name but actually going off of an off of an address like that that works too so whatever whatever you're building or whatever you're like wherever you like maybe your neighbor's house or maybe the office address or whatever or maybe the damn Starbucks at the corner whatever like putting in an actual address and and letting Facebook build your 15 mile radius around that is is good too rather than just putting the word Chicago you know what I mean because right there search locations so you just type in certain no no below the drop down yeah right there so just type in you could type in an address or or again the city it's up to you but you have to go 15 miles so so that's the thing about this right I get all of this yeah you get all the water so I think I really should probably do an oak line address yeah yeah so see if you can if you could find that yeah so here maybe just taking out the word Chicago or or adding whatever's gonna help you know what what ad this is bro that's all the tidaliness like so you can look at that title and know exactly what ad that is because if you don't title it the right way then you're gonna have to click look into the damn thing just to find out where the hell you were targeting when you could have just named it you know what I mean so Chicago Ridge perfect 150 so that right there becomes your area man that that's what I would stick with from this point on is targeting this area so scroll down so you got you got the title you got the custom conversion you got the budget you got the calendar you got the location you cannot change age you cannot change gender if anything yeah and you don't even want to change detail targeting you can you can narrow it in on the detail targeting with some keywords but when you're targeting just a local area like sometimes it's not even worth narrowing it down because then it narrows down too too small where it's like your audience ain't big enough at all so if anything just stick with that no detail targeting okay so now scroll down so we got placements automatic placement versus manual placement so automatic placement it does say they're recommended but it's kind of it's this part's all about testing as well is is is is unchecking a few to see if that might have if that targeting might have been better so automatic placement is leaving everything checked Facebook will place that ad everywhere and it's not like Facebook because Facebook they're the way I look at it too many is is there a partner with us like they're not just trying to blow our money they're a partner with us they're only going to put this ad where people are going to watch it because that's how they make money so they're not going to just splat your shit all over the place and just blow your budget some people think that but they're they're trying to make money as well so they're going to make sure that it's it's being engaged like the ad is actually being engaged and if it's not then they push it to another platform to see if it's there or they'll push it to the marketplace or they'll push it to the feed or whatever so so they're they're working with us as well but sometimes manually you can kind of put your consumer hat on and that's what I do here I put my consumer hat on and I'm like shit when's the last time I clicked on anything in the Instagram shop when's the last time I ever clicked on anything on the right hand column right so I'll put my consumer hat on and really kind of use myself as this and be like dude I don't I'm not in the marketplace I know I know millions of people are but but I'm not really there and so and that's not really the best way to judge it based on what you do but then again it kind of is because we're we're consumers so I know what the hell I'm clicking on and what I'm not looking at you know what I mean so when the budget isn't isn't like hundreds of dollars like as far as in a giving campaign this one's just it's 150 sometimes good to to narrow it in and maybe just go maybe just go with with just a just a few of them but but to tell you the truth to tell you the truth it's here's the best way to do it either either you're going to leave it on automatic placement or you're going to edit and uncheck everything except for the feed so so so if anything if you're if you're going to be unchecking uncheck everything except for the Facebook news feed because the Facebook news feed that's where that's where all the attention is at not even a Facebook video see oh you're right yeah I actually I watch the Facebook video feeds I actually do I I think a lot and I think a lot of people do is is we're all watching the Facebook video feed now as well so that that's a good place to put it what's that you don't think the stories Facebook stories yeah people are watching Facebook stories as well but the thing about the Facebook stories is is if the video is longer than a minute or I think it's even shorter I think if the video is like longer than 30 seconds the full thing doesn't play so the feed is where is where it would play and then and then also another form of testing so this is one form of testing either automatic and leave everything checked or edit and uncheck everything and only go with the feed that's a form of testing so in your next ad maybe you want to go with automatic and let Facebook check everything and just see how those numbers look and then and then on a and on a separate on a completely separate ad maybe you want to test Instagram only right and only run an ad on Instagram and see how that performs so so the testing is not really is not really your budget the testing is not really the location that you're targeting the testing really is going to come down with your your actual ad the video right the video and then also the placement that's your form of testing so so here yeah let's let's let's test and and so here's what we'll do at the very very top in the title let's let's let's go to the very very top and let's also add we put Chicago Ridge dash 150 put dash feed only or FB feed only right that way you can look it in no okay well shit that ad it's only going to the feed right so so this is one form of testing for sure yeah I'd rock with that Facebook feed let that let it let it let all the attention go there perfect so scroll down we're good there nothing to do there so now we'll hit next that was step two that's the ad set level that's step two now as we come to the third and final step you can name it at the top but really it's just seller video ad you can just put that at the top the title seller video ad and then add your Instagram placement go ahead and click on that just for just for future just that way you have it connected yeah so go ahead and continue and then there's your there's your IG perfect okay cool and then create ad click on that drop down create ad and you should see use existing ad use existing post we'll go with that one and then select post right there at the bottom and then you'll see your post right over here perfect so you just click on that hit continue okay perfect and then and then what we have not done yet so again what we spent time on yesterday was really the first the first step which is creating the custom conversion we also put together a couple audiences yesterday but in this case today with this with this actual video actually yesterday we put the post up on the page we set up the custom conversion that's really step one step two is coming over here and actually setting up the ad which we're 99.9% done we use existing post we put it up there in fact we are done hit publish you're done that's it so it's just it's just connecting that video scrolling actually scroll down a little bit let's look at the yeah you're right you're right ad button that's the last part is add the button click on ad button and then put your website in this is step two the actual ad and then this and then step three which would be the final step once once we click publish will be creating a custom audience around this video and what you'll want to do too is bookmark your page bookmark your seller guide page because yeah you want to bookmark that page you don't want the login to kajabi all the time okay perfect so this link over here you'll go and double click it yeah double click it make sure you copy the whole link in this case we're going to get the HTTPS and all that actually um yeah try to find that link okay awesome so we'll paste that one in hit update post and then you'll click on publish and then right here below website events you'll always want to make sure that that's checked as well so scroll down a bit below tracking website events that's checked skylarlems.com that's the actual pixel the 1447 and then double check your page real quick go to your go to your page is your page open the actual page open up another tab just double check that pixel so yeah paste it in actually no the your landing page so just paste paste yeah paste that I think you got it copied already are there yeah that one so seller guide no i think the download is your is your thank you page but um just double check that pixel real quick so this is this is ending in 1447 the pixel so yeah so just um yeah copy that actually that yeah it is download so copy that paste that in double check that pixel so this is the opt-in page not the not the thank you page please click link well this is your thank you page so what's your opt-in page actually well shit man I think you did is that the link you grabbed that you put in the ad you might want to double check that so there's the opt-in yeah you might have put the wrong link yeah all you're doing really is double checking that pixel helper so just um yeah open yeah let's change that real quick change paste in that new one so what you always want to do is just it's just double check the the pixel helper okay so yeah just go back yeah can you open this browser up real quick and then and then just just open up a new tab and go to that link go to your page yeah right here just paste in okay so just yeah so go ahead and check that pixel helper so the pixel we're looking for ends in 1447 so just always double check that there it goes there perfect so you're good you're good okay awesome so now go back to ads manager and let's just let's just finish this thing so you're good there website events and then scroll down offline events you're good and then publish okay cool so that was that was what I call step two step one was setting up the custom conversion was putting the post on the business page right step one and then step two setting up the ad scheduling to go live tomorrow once we click on publish sometimes you get stuck like this so when you see it getting stuck publishing one of three open up another tab leave this here open up another tab and go back to the ads manager so let's just go back to the ads manager that happens quite often is it'll get stuck like that in the publishing mode but if you open up another tab and and then just go back to the ads manager you'll see it in the top right in the blue with you'll see a blue button and those are your three the three steps that were stuck so right over here as this opens up you'll see the blue button and the top right and we should see the number three and all you're going to do is just click on that button and then you can publish it there okay with that blue button so that's what stuck is those three tabs the three steps so just click that blue button and then you'll you'll publish from here so hit the blue one and then you'll see a green button I think I think it's green yeah publish okay cool so publish it here and then you'll see publishing one of three and then the blue will turn to green once it fully publishes there's a green so now you're good so step two again was was was setting up the ad now what we're going to do real quick step three the final step is to create the custom audience around that new video so as this ad goes out we want to collect all that data of those who are watching at least 15 seconds of it that becomes a custom audience that you'll use in your next ad as far as the retargeting so hit the three lines in the top left and go to your audiences and let's just add that whiteboard audience so audiences and then all we're going to do is just click on I think it's the blue button yeah so click on that blue button create audience and it's top one custom audience and then over here you're going with video so yesterday we did website today we we're going to go video and really those are the two that you'll always work with is is website and video so there hit the drop down and go with 15 seconds and then choose videos at the top top right choose videos and then you'll see that video and then confirm and then the 365 the retention you want to drop that down drop it way way down I would drop it down in your case I would drop it down not 18 I would probably drop it down to maybe maybe maybe 30 days or 45 days the max and all that is is just keeping the most keeping the newest people in the audience at all times so if you watched my video in the past 45 days you're going to get another ad you're going to be in this audience you're going to see another ad right so audience name what I typically do is name it exactly what that video was so white board video whiteboard video or seller guide white boy whiteboard video something like that whatever's going to help you you know know whiteboard seller video and then in parentheses 15 seconds perfect and then nothing in the description that's all create audience and that's it man so posting the the the the ad on the page creating the custom conversion around the thank you page setting up the ad and then the third create the custom audience that's it man so from this point on it's all about just what I would do if I were you bros I would release really build the discipline of of picking a day out of the week or a new video needs to be on that page so so I would go maybe off of today what today's Wednesday so maybe that's your day every Wednesday a new video needs to be on that page I would focus 1000% on that rather than posting all week on freaking seven different platforms I would rather do one a week one video week every Wednesday I have a new video on this business page and and and some weeks you'll you'll you'll need to use it as an ad some some weeks you may not use it as an ad because this first one might be performing and you might not have to put out that second one you know I I typically break it down weekly but in this case what we're kind of doing is is bi-weekly right that's what we kind of chose to do on this one it's 300 for the month 150 times 2 okay cool well then there well then maybe maybe maybe maybe plan on having that next video done two weeks from now on Wednesday on Wednesday right but actually actually stick to it right like I I say go weekly so you can really build that muscle and discipline really was what it is it's really just it's really just building the discipline because you will forget bro like you like once last time we really chopped it up it's been a minute right life gets in the way shit happens so you have to really really really put aside time and really stay focused on it because that's where everyone drops the ball man that's why I kind of spend time on it because where you're going to end up dropping the ball is is you're going to you're going to lack lack the consistency of that content that's what's going to happen it's not the technical part you know how to run the ad now you did that's everything where everyone drops the ball is they don't put out that next one bro hell yeah keep it like that when we get a fresh cut we come in home and we cut a fresh video too that's the day that's the plan right that's that's how you should really really stick to it bro and and and what's going to happen is you're going to just build this this this confidence you're going to build this muscle of discipline and you're going to build you're going to build a whole library of videos that are set that are that are ready to deploy at any minute you're going to start stacking and that's what I do on the youtube side like I have videos stacked and ready to ready to deploy you know um so that's how you kind of want to look at this man it's all about the content but you're targeting a local area so just just keep it keep it fresh and and and leads will start coming in cool man so let that one let that one go live keep me posted keep me posted and just make sure everything on the back end is working man make sure that make sure that when when that when that lead hits that land or when that person hits that landing page that lead that comes and make sure notifications are on make sure that that email automation is on right make sure that these leads are being nurtured and and make sure that I wouldn't just have seven emails in the follow up follow up I'd have 77 so that's another thing you want to work on is the emails yeah so you said because I remember you were saying that you had all that stuff set up so so do you already have the email set up and right now I do but I have it in in cartra like I have it in cartra where I just I just I'm able to just connect and just send over the entire thing to you um it's a whole system so it's a whole software so I'm able to just transfer it to an account um that's why I wish you were using that one but but kajabi is cool too but in in this case with kajabi you have to use multiple softwares you're using one for the landing page you're using a different one for the email automation you're using a different one for the calendar that's why I don't go to kajabi route because I'm I'm gonna need all these damn softwares with cartra it's all in one let me ask you this is somebody whose system I could just subscribe to and then as I get the emails I could add them to my oh that's a good one that's a good one yeah yeah yeah you could do it that way I'll send you a link I'll send you the link a link to just opt in and then you can just start picking what email do you want to copy and save all right thank you yeah hell yeah man hell yeah hell yeah so keep me posting on this one bro and and if anything like let's let's for sure like chop it up in a couple weeks and and set the next one let's do that like put it puts or schedule a call with me or keep my calendar in two weeks let's run that second at okay sounds good cool and we'll go from there all right talk to you right on scholar I'll be a message away bro let me know if you need anything else okay man peace