 The old saying, Continuous King, has never been more relevant than today. And surveys are a simple way to generate multiple forms of content for one investment. We surveyed a number of MSL group clients to see what type of value they've seen from their surveys. Here's what we found. 75% of companies using surveys saw an upsurge in publicity, 46% used the results for sales and marketing collateral, and 25% used the material for online content such as blog posts. Survey results can be used to create sales and marketing tools such as e-books, white papers, video, and infographics. Socializing survey results on Facebook, Twitter, LinkedIn, and corporate blogs is a great way to increase new leads and increase brand visibility. And be sure to use embedded links. It will drive your readers to both earned media coverage and additional marketing materials. Of course, the media is always looking for content, and providing them with compelling market research surveys is a great way to drive coverage. So next time we're looking to increase brand awareness and drive leads, make sure surveys are the top of your list.