 For the safety of your smile use pepsidon twice a day. See your dentist twice a year Lever Brothers Company presents the pepsidon show my friend Irma created by Cy Howard and starring Marie-Wilson as Irma with Joan Banks as Jane Friendship, friendship, just perfect friendship, when other friendships have been forgot, there's will still be heart Book on Child Psychology and it said that if a child doesn't know what you're saying, act it out, dramatize it Well, I hate to differ with an eminent psychologist, but believe me, he's wrong. How do I know? Well, I live with Irma Peterson, a child of 23 and I have even drawn pictures for her and she still doesn't know what I'm talking about But there we're even because I can't understand what she's talking about For instance yesterday, I said Irma. Yes, Jane Look, it says in the paper that there's a new comet in the sky and this evening it'll be visible to the naked eye To the naked eye. I'm not gonna stand on the roof without my clothes on, I like this See what I mean Well tonight, I'm taking no chances. I'm reading. What are you reading? The Wall Street Market report. Oh, that's nice. Are they having a sale on vegetables? Honey, it's not that kind of a market. It carries financial news and it oh listen to this The Wall Street magazine offers a monthly prize of $150 to the secretary writing the best story of her most interesting experience Contest is limited to secretaries working in the financial district and they must be endorsed by their employer Gee gosh, I wish I worked in the financial district Jane. I had a wonderful experience I went canoeing once with a fellow in the moonlight and just when we got in the middle of the lake He stopped paddling so I said what's the idea of stopping and he said we've run out of gas You didn't believe him yes, I did but in those days. I was very naive But what did you do well? He was going to kiss me so I jumped overboard and swam to shore Irma, what makes you think that story is so unusual? Well, I was wearing a snood on the way over. I caught two fish I'll admit that story is a bit different But I think it's more for field and stream magazine This contest for the Wall Street magazine probably wants something more like the type of experience I had while I was working for Richard Rinalander, but you don't work for Richard anymore. Yes, I know So if I enter the contest, I'll probably give Richard a nom de plume. Oh, that'd be nice. Do you know what size he wears? No, honey, that means a fictitious name Naturally, I wouldn't want to do anything to antagonize Richard We're still very friendly. Oh, you still love him. Don't you Jane love him? Well, I don't know. Well, then why do you keep Richard's picture in the bedroom? Well, there was a frame there. I had to make use of it But you took out Lincoln's picture and put in Richard's why? Well, I never worked for Lincoln I'm glad you did it Jane. I never thought it was right to have a married man's picture in our bedroom But you do love Richard, don't you Jane? Irma, please, I'm trying to keep my mind on my experience. Now, let me look over these rules again I know you love him Jane and I admire you for it because you feel about Richard just the way I feel about my Al Irma, I'm trying to concentrate. I can use that prize money When I'm with my Al, my heart is so gay and it seems to dance and sing a song like Cucaracha That's Spanish for I love you Grosius, that's Portuguese for sorry wrong number Come in. It's only me, Professor Kropatkin Hello, Jane and Irma my two little swimmers one heading for the rocks the other with rocks in her head Excuse me girls a little joke. I picked up in a stone quarry Well, professor, you have a bump on your forehead. How did that happen? I got that going into my room I ran into the door. Oh, that's too bad. You should be more careful me Mrs. O'Reilly is the one who should be more careful when she puts a door on my room first. She should tell me What's new with you girls? Oh Jane's going to win a hundred and fifty dollars in a contest Is that right, Jane? What kind of contest? Only secretaries are eligible But Irma's a little ahead of herself I can't end her because mr. Thompson my boss is out of town and he'd have to sponsor me That's too bad. Just what would you have to do to win? Well, you write a letter telling your most interesting experience. Oh the ones I could tell You know when I first came to this country, I couldn't speak a word of English and when I got hungry I didn't know what to ask for so luckily I ran into a friend from the old country and he said I should ask for hard dog Everybody in America eats hard dog Yeah, but I couldn't remember the word hot so wherever I went all I could say is dog dog You know that first month I almost starved to death But I did wind up with six calories and four cockers family Gosh, it could have been worse. You know, you might have forgotten the word dog and said hot wherever you went wound up being Fandadeth Now if you think that was bad the third week I was in America I wanted a place to live so my friend said ask for a room with a bath, but I couldn't remember it So I asked for a bathroom You know, that's no place to live But since I'm not in the contest, maybe I can help you Jane. Well, thanks anyway professor But with mr. Thompson my employer out of town I can't at her because he'd have to sign my entry blank come in Professor, how'd you like the new door into your room? I bought it as a clearance sale This I know the bottom of that door clears the threshold by two feet Raise your rent. Remember you've got air conditioning now Tell me girls. What's new? Oh the Wall Street magazine is offering a hundred and fifty dollars for the best letter for the most Interesting experience of the secretary and Jane wants to get into the contest Well more power to you Janey, of course if it was a contest for landlady's or I could tell you plenty Yes, I suppose everyone has had interesting experience. Oh, not like mine. I remember one experience I was a young girl for you. That's a surprising experience. I Started on a trip west first. I tried to get reservations on a train and a covered wagon Please professor. Well, anyway, I had to go over to New Jersey. So I took the ferry and I have artist canoe And I got to the other side who was there to meet me but captain John Smith Oh, you've seen me trying to tell a story that professor's so insulting I'm sorry, Mrs. O'Reilly. I always want you should think of me as a gentleman. Well, I'd like to Thank you, and I'll think of you as the same Mr. Riley tell us some more about your experiences. Well, all right Here's the one I like best when I was a young lady. I went to a formal ball I was wearing a pair of garters with diamonds on them and while dancing. I lost one of me garters Now they were very valuable and I knew it wouldn't be returned unless I offered an attractive reward So I said the gentleman who returned the garter could slip it back on me leg I Have been considerable excitement. Oh indeed. There was the newspapers even printed me picture. Did you get the garter back? Yes, some gentleman found it and mailed it back to me. I Can't understand why you only live next door. Oh I hear someone coming up the stairs come along professor. Maybe the girls are expecting company company. Well, no, we're not expecting. Oh Hello Richard of all people. Hello Jane. Hello everybody. I hope I'm not intruding. No, of course not This is a very pleasant surprise. We'll see you later. Come on, Mrs. O'Reilly you old We'll let the young people alone Well, it seems like a long time since I've been here, but everything looks the same tell me Irma is our working No, everything's the same You have a cigarette Jane we have 80 packs 80 how come Irma thought the cigarette machine was a jukebox The place was dark and I mistook Philip Morris for Perry Como Cocktail why that's exactly why I stopped by you know Jane I've been thinking of you lately and I thought we might talk about it over cocktails. Oh Richard This is kind of sudden. Oh, come on Jane. It's very seldom I get a chance to get away from the office this early, but Miss Benson is so efficient miss Benson Is that the girl who took my place? Yes, I didn't know you'd met her. Well, I just caught a Leasing glance. I really don't know what she looks like. Don't know what she looks like Why Jane you told me yourself She had to touch up the dark roots of her hair to net match the part that was already bleached Irma And that her hips your pattern Irma Peterson, will you be still Jane don't be so upset as a matter of fact Carolyn's a very clever girl She's just entered that Wall Street magazine contest, and I know she's going to win hands down. Yes, I'm sure she is Richard do you mind if I take a rain check on those cocktails? Why Jane? Well, I have a slight headache And I'd like to take a couple of carolins. I mean aspirins Well, I'm sorry you've changed your mind Jane, but if that's how you feel we'll make it some other time I'll give you a ring later on this evening. Goodbye Why are you angry Carolyn? Erma, do you know I worked for Richard three years before he even knew I had a first name? She's only been there three months, and he's calling her Carolyn. Well, that doesn't mean anything Jane I only worked for my boss. Mr. Clyde one day, and he started in calling me names Thompson would only get back into town I'd show Richard and that that's Carolyn come in Hello, Jane. Hi chicken Hey, what goes here? I've never seen the both of you so down in the mouth You look like a couple of cops passing an empty apple stand Richard just left and and Jane's upset because his secretary is in a contest and Jane can't have her most interesting experience because her boss is away and No, I mean Well Jane if you're in a jam just say the word I'm not in a jam It's just that the Wall Street magazine is having a contest for secretaries with the most interesting experience and the prize is a hundred and fifty dollars But I can't enter because you have to be endorsed by your employer and mr. Thompson's out of town can solve the whole thing You can When my latest deal comes through I'll have enough dough to buy both of you girls a make-up Oh, please don't bother me with your deals. What is it this time? pasting toothpicks on cats and selling them for porcupines No, no, this one is on a higher level more practical It's a device to save wear and tear on dames whose husbands is always coming home late See it's a specially designed launching device with an electric eye So no matter how quiet he opens the front door He still gets cocked over the head with a rolling pin without her having to get out of bed What do you think of it quite effective I feel even worse than I did before Irma, I'm going down to Wall Street and see if they'll let me enter the contest without mr. Thompson's okay. I'll see you later Yeah, I feel so sorry for Jane, you know, she needs a prize money But most of all she wants to show Richard that she's smarter than Caroline And the big problem is to get her boss's permission or a reasonable fact simile What do you mean reasonable fact simile got a bright thought chicken we both like Jane we can't let her down She must win that contest, but Al is what you're thinking legitimate chicken. I come here for love not to be psychoanalyzed Well handle matters so that Jane wins the contest Interested well because I like her. She's fair and honest and a good sport Besides if she wins, I'm collecting 10% commission Your winning smile is a pepsi then smile again and again people have found it true the smile that wins is The pepsi then smile airline stewardess June Coty can vouch for it a Chicago born girl with her heart set on flying June left DePaul University to join American Airlines first a reservations clerk then a receptionist She finally won her wings Now June's winning smile is seen on the popular New York Chicago flight and June has told us It's a pepsi then smile. I've always liked pepsi then toothpaste It keeps my teeth so bright and you know a bright smile is part of my job like June Coty people all over America Have found the smile that wins is the pepsi then smile in recent comparison tests Thousands of people preferred pepsi then with Iriam over the brands. They've been using at home Yes, pepsi then won by the overwhelming average of three to one for its cool Mitty-taste for making breath cleaner and teeth brighter Try a new pepsi then toothpaste with Iriam and you will see the smile that wins is the pepsi then smile Tried to persuade the contest editor of the magazine to let me enter the contest without being sponsored by my employer Since he's out of town But I was turned down so cold my ears are still frostbitten and I'm burned up Oh, it isn't the money so much but every time I think of the look on Richard's face when he mentioned that carol and Benson I see red. I think I'll walk home and try to cool off Richard is so gullible. I'm sure that conniving little bleached brick top is twisting him around her little finger I'd like to walk into his office and give her a piece of my mind I'd look her right in the eye and say you don't look so smart to me Maybe not lady, but I don't go around talking to myself How did I walk far enough so I held a cab? What we could do to help Jane get into that contest got the angle chicken the rules say the contestant must be sponsored by their employer, right? Right now. Well, since Jane's employer is out of town. We go to his wife After all Thompson may be the boss in the office, but I have met the old lady and believe me chicken She is the head man in that outfit Yeah, do you think you can get her to do it sure chicken can't miss I'll tell you what to say you pick up the phone and dial this number All right, Al Well, I say just say something like Oh The Wall Street magazine is having a contest and your husband's secretary wants to enter and she will need your permission Because your husband is out of town got it perfectly Hello, the Wall Street magazine is having a contest and you have permission to enter because your husband is out of town with his Secretary Hello, Mrs. Thompson Well, oh, Mrs. Thompson is out of town with her husband message. Yeah, yeah when they come back tell them there were no calls Chicken when things are hot and you're in a spot. There's only one man with whom to cast your luck Who else but hello Joe Got a problem Jane needs her boss's signature to get into a contest And he's out of town. How can we bring him back? well In a slab of concrete Yeah, but Joe we need his signature. Oh Before you slug him you ask him for his autograph Joe, what makes you so violent today? Oh It's your wedding anniversary Yeah, well Joe, what shall I do? Uh-huh. Uh-huh Uh-huh Thank you Joe and goodbye noble friend Joe has given me the idea. I go down to the magazine and pass myself off as Jane's boss What do you mean now chicken? You are now looking at Ellsworth Thompson. Come on. Let's go All right Al and if you and mr. Thompson won't mind. I'll walk in the middle. I Guess no one's here It's only me again the old professor It tells me Jamie what did the man from the contest say well I still have to get mr. Thompson's endorsement, but I'm going to write the letter anyway You see tonight's the deadline and there's still a chance he may get back in time a good idea Jamie What experience are you going to write about? Well when I was at Vassar I used to spend all my leisure time on the bridal path And after I came to work for Richard one of his clients bought a horse But the client was greatly worried because he thought the animal spirit was broken. I've seen it happen Well, I offered to ride the horse in Central Park and believe me. I've never been on such a lively mare She tossed me into the air and I landed right in the lap of a sailor and his girl The sailor looked at his girl and said why is it wherever we go? There's always a chaperone Sounds very cute Jamie, but then she type it. I think I will well We can break the news to a later that we got permission for her to enter the contest Yeah, you had so much nerve passing yourself off as James boss and that editor was so impressed Yeah chicken, but you almost ruined things when you said I had just made a killing on the market Then you said it was all right because I did it in self-defense When he asked you if you thought we were having a bull market, and I said no everybody's telling the truth Well, what's the difference we put it over Hey chicken look there's a letter in the typewriter here to the contest editor. What does it say Al? Why it's ridiculous Listen to this gentleman when I was at Vassar is that bad? Oh, I certainly they don't give no hundred and fifty dollars to people who can afford to go to Vassar You got to appeal to their sympathy chicken get at the typewriter. All right Al all street magazine contest editor Dear mr. Wall Chicken that brain of yours goes in more different directions than a four-way cold tablet Make it dear mr. Contest all right no Instead of when I was at Vassar make it to when I busted out of reform school Slime oh Look what you wrote. I used to spend all my leisure time on the bridal path. That's not true Why not chicken James was never married That's right striking out chicken change it to where I came from a very poor family And you have no idea what a hundred and fifty dollars would have done for us in those days or even now That's a hint isn't it Al a subtle hint Now the rest of it we make up at the age of 12. I got a job in a sweatshop making sweaters No, no chicken just say I got a job in a sweatshop and there I was They announced the winner of the contest, but it means nothing to little Janie mr. Thompson didn't get back in time, so I didn't send my letter. I Suppose Richard and Carolyn will have something to crawl about now, but that doesn't bother me I don't even give her a second thought at least my hair is all one color Now where's that mystery book arm is reading? Hello Jane. Oh kids. Where you been? Oh, no place in for the guy Why aren't you out walking on such a nice day? We may get a message what kind of a message Fiddly do like it when you say fiddly do What are you two up to? Oh? nothing Then why are the two of you winking at each other? I got sympathy pains It'd be crazy. I'll just go on with my Matter Jane this carbon copy of a letter to the contest editor in this book with my name signed to the bottom of it Busted out of reform school Chicken why did you make a carbon? Well in case a contest was a tie? I thought it would be good to have a carbon so we could enter again Thompson's permission. I was mr. Thompson With this letter. I got a job in a sweatshop Making pleated skirt. I mean Stacy is the winner. Oh, you fool you. You must have the wrong 10% for your agent case Nothing doing I ain't gonna let a few bucks earn me the contempt of all my friend She can buy me a Christmas present. All right, Al. What do you want? Oh, I don't know give me a tie All right, Al, but don't tell me what size I want it to be a surprise Winning smile is a pepsidon smile again and again people have found the smile that wins is the pepsidon smile That's borne out by the vote of thousands who tried new pepsidon toothpaste with erium in a recent nationwide test These people were given plain unlabeled tubes of pepsidon and were asked to compare it with the brands They were using at home when their votes came in Pepsidon one by the overwhelming average of three to one These people say new pepsidon tastes better makes their breath cleaner and their teeth brighter than any other toothpaste. They tried Remember that's not just our opinion. That's what people say. They say it three to one They've seen pepsidon with erium removed the film that makes teeth look dull Uncover new brightness in their smiles Try it and you will see the smile that wins is the pepsidon smile Ends well, I'm still not too happy about Carolyn Benson with Richard But believe me in time little Jane Stacy will take care of that But I'm a hundred and thirty five dollars ahead and Irma has her fifteen dollars for Al's present Irma what Jane are you going to buy that tie for Christmas? No, I think I'll buy him some train tickets train ticket Yes, Al's very sensitive to the weather. What do you mean? Well, he always says he likes to get out of town when things get hot Rain or shine life is like that when you live with my friend Irma My friend Irma is produced and directed by Cy Howard Carl F. Levy likes to strip the Stanley Adams role in the claim is brought to you by pepsidon toothpaste with erium Another fine product of Lever brother's company pretty Wilson starred as Irma with Joan Banks as Jane Wendell now speaking this is CBS to Columbia broadcasting