 importance of marketing function in the entrepreneurship. So keeping in view of a discussion, we can safely say that marketing should be included in the list of essential tasks for entrepreneurs. The priority list of the entrepreneur is the checklist in which the important functions are mentioned. Mostly it is technology dominant. In that, marketing should be a priority. Why? Because there are certain times, excellent new products, innovative products. And these excellent products may have the potential to sell by itself. Most new products are unfortunately far from excellent. But the excellent marketing efforts, excellent marketing is probably unable to sell a poor product. But excellent marketing is very helpful to enhance the customer benefits of moderately functioning innovation. So relying on social influence rather than formal claims in the persuasion process, while a good marketer is marketing your product because every human being is the part of the society. While developing its communication policy, while developing its marketing program, a successful marketer basically relates the product with the social influence, with the social relationships and relates it in its advertising campaign, in its promotional campaign, that the social fabric of the society tries to fit in with it. How this product would fit and improve the social fiber, social relationship in the society? So the customer development as a process should complement the startups of new product development and help identify and secure its business model. To develop the customers. So these are the steps from startup to actually developing and launching the product into the market. So that basically ensures the role of entrepreneurial marketing in the whole entrepreneurship and this innovation and bringing about the new high-tech products into the market business.