 Nintendo Nintendo Nintendo oh how you are doing so amazing this year so digit times has come up with a new report and they're just really go commenting on the facts of the situation but essentially on Friday Nintendo's stock rose 2.66 percent and maybe by the time you listen to this you know end of day you know Monday Tuesday Wednesday whatever the stock ends up rising even more or it falls a little bit but overall Nintendo stock has risen 77% since the beginning of 2017 no doubt that the Nintendo Switch has played a huge role in that stock rise despite the fact that many investors almost wanted Nintendo to abandon hardware and just go strictly mobile and I'm sure their mobile games have something to do that success as well in fact they were actually rising at the end of 2016 despite discontinuing the Wii U because of successes like Fire Emblem on mobile devices plus you had Super Mario Run came out there was the NES classic situation etc. so Nintendo said a lot of reasons to have their stock rise since the end of 2016 but what's interesting here is that they note that this is a 10 year high as in this is the highest their stock has been in 10 years now that is actually factually incorrect because if you look at this chart here you'll see that Nintendo stock has not hit the wee peak numbers which happened in 2008 so it obviously can't be a 10-year high because that would date back to 2000 that would get back to October of 2007 so it's not a 10-year high but it is the highest it has been since part of the wee peak and that would be October of 2008 so the stock is as high as it's ever been since October of 2008 which was part of the wee peak if you think about that that's less than two years after the Wii came out that this current Nintendo's stock value has has been that high and this comes off the back of what seems to be the recent announcement that Nintendo has ramped up production by up to 2 million units per month and that Nintendo has a pending deal to release the switch in China which is one reason to keep that production ramped up even as they're catching up the demand they're anticipating high demand in China is essentially the gist here especially since Nintendo appears to be partnering with Tencent who has like 200 million units you know market share in China so yeah Nintendo really wants to get in on that market that's no surprise PlayStation 4 and Xbox one are already there and they've seen some success the market has consistently been growing since their release but switch obviously has a chance just like it does in Japan to blow up because they're really big into mobile games in China so yeah Nintendo is just flying high right now and despite the error in the reporting you know it's not a 10-year high it's like I don't know what would you call that a nine year high yeah probably a nine-year high cuz October 2008 to October 2017 but still this is really impressive that Nintendo is even talking about Nintendo in the spectrum of we and DS levels of success because remember a lot of you say oh the we the we years it's not just the we years right that stock value included the DS so we're talking about two of Nintendo's most popular platforms I mean literally their most popular platforms ever released at the same time hitting their peaks and right now off a 3ds is kind of dwindling a little bit and the high sales of switch you know one single device being super super successful this year Nintendo is already back up to the we and DS levels of success in terms of their stock valuation and that's just that's insane from you think I mean Nintendo's had an awesome first-year switch we just did a recent podcast episode which you can click on the little eye up in the right-hand corner and check that out where we talked about how the switch got to where it is today success wise and how we can keep that momentum going in the future and what's to come in 2018 and a lot of it obviously is a stellar game library but I've also argued that the hardware itself is just extremely attractive to a lot of consumers it just makes sense it's not something that's confusing it's something that has a desirability factor and Nintendo doesn't always hit that right right like the tablet you know thing they did with Wii U obviously didn't hit with the consumers but the Wiimote did hit with consumers and now we have the switch being successful almost for the exact opposite reason the Wii was the Wii was successful because it attracted people who had never game before whereas the switch is kind of bringing people who used to game or currently do game but don't game as much back because now Nintendo is offering a more convenient way to play console level gaming whether you want to play it on your TV or on the go and I know several people that only play their system docked and several people that only play it on the go I'm one of the few people that I kind of take advantage of the docked and portable aspect but that's the thing the system has an appeal to two completely different markets and even if you think it got held back for handheld it doesn't really matter because handheld has always been Nintendo's most successful market anyways I mean think about it the Wii U sold 13 million the 3ds is at 70 million I mean just put that in perspective Nintendo's handheld market is always strong and that's 70 million units or 3ds is their worst selling handheld of all time so keep that in perspective Nintendo knows what they are doing yeah I'm just I'm a really ecstatic for Nintendo I know a lot of times we throw some shade and some criticism at some of the decisions they make but this is one decision that I think we just need to be happy with the switch is a resounding success it can get better there are things that need to be fixed even with hardware wise how the joy cons connect you know it's a plastic clip it should be metal because it can wear down there's the kickstand could be better or and better located there's some general improvements they could make to the switch overall they could release an XL version that gets rid of the bezel and has a 1080p screen but they're not going to do that so prices come down and they can maintain that $300 price point but I'm I'm just thrilled we got Super Mario Odyssey coming out we have a giveaway actually right now for a copy of Super Mario Odyssey opened up to the entire world you can go down in the description below to check that out and yeah that's really all I have to say you guys let me know what you think on Nintendo getting back to we and DS levels of success right now with a platform that we still don't have updated sales figures for now we will get it on October 30th the last we heard was like 4.7 million units you know to be hitting the peak years of we and DS it feels like it didn't need to be hitting a lot more units than that but maybe it is I don't know anyways folks I'm Nathaniel Ruffalo Jans from Nintendo Prime if you liked this 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