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Rue Faubourg: Famous Chanel Egoiste Ad Jean Paul Goude Commercial

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Uploaded on Feb 13, 2011

Website: http://www.ruefaubourg.com
Twitter: http://twitter.com/ruefaubourg
Youtube: http://www.youtube.com/user/ruefaubou...

Jean-Paul Goude (born 1940 in Saint-Mandé) is a French graphic designer, illustrator, photographer and advertising film director. He created several well-known campaigns for brands such as Perrier, Citroën and Chanel.

He has a son, Paulo, with his former muse, the model and performer Grace Jones (The two were never married).



Chanel No. 5[1] is the first perfume launched by Parisian couturier Gabrielle "Coco" Chanel, and has been on sale since 1922. It has been described as "the world's most legendary fragrance," and ranks in the top places in perfumery sales charts. It remains the best-selling fragrance of Parfums Chanel,[2] and the company estimates that a bottle is sold worldwide every 55 seconds.[3] The scent, which is characterized by its overdose of a 1:1:1 accord of aldehydes C-10 (decanal), C-11 (undecanal) and C-12 (dodecanal), was created by the French perfumer Ernest Beaux.
The creation and conception of this perfume is surrounded by many legends, to which Coco Chanel and Ernest Beaux contributed considerably:[4] * The 0.6% overdose of the aldehyde accord is due to a mixing error of Beaux's assistant, who dosed the aldehydes in pure instead of 10% dilution. * According to Constantin Weriguine,[5] a student of Ernest Beaux, the composition was inspired by Beaux's military station on the Kola Peninsula during the Russian Civil War 1917--19, with the intention to capture the scent of extreme freshness of the northern lakes under the midnight sun. * Beaux's perfumer colleagues Jean Carles and Edmond Roudnitska[6] reported that Chanel No. 5 was a remake of Beaux's Bouquet de Catherine (Buket Ekaterina) and Rallet Nº 1[7] Beaux himself has already used with lesser quantities of aldehydes in 1913 in the related Bouquet de Catherine.



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