 Role of marketing in all this finding out the opportunities, evaluation and finally selecting that which way to go. What role the marketing plays. So to expect that marketing could facilitate searching for market opportunities and useful application is possible but not that simple. If it is understood that all the other issues regarding finding out the opportunities all the work will be done by marketing. So marketing will do a lot of work. You will be able to reach a better conclusion through marketing but the process that is a little difficult and complicated as well. But I am simply any asset marketing is the alexa to all else. Again there are certain efforts which would be required. In experience entrepreneur usually restrict with one marketing opportunity or one application of the product and ignore others. So the opportunity that is seen in front of us, the entrepreneur takes that opportunity and according to that the product develops and starts working on that particular segment. While experience entrepreneur we know with the marketing knowledge identify plenty of opportunities and application. The inexperience is that if he has the marketing knowledge then he can not take the right decision because of his experience. But if an experienced entrepreneur and he has added the virtue of marketing knowledge and training then he will be able to find out a lot of opportunities and applications. This capacity will develop in that he will be able to find out opportunities and better applications. So this figure basically also reflect that how with the experience you increase number of market opportunities and how an inexperienced entrepreneur lacks identifying number of market opportunities. So an inexperienced entrepreneur experience entrepreneurs use marketing in the alternative effectual model. As a result in the effectual model experience entrepreneurs actively search for an array of possible markets and potential customer needs that fit the new technology. A lot of other markets and in those markets the customers about which you expect that the technology that the entrepreneur has will adopt this technology. Experienced entrepreneurs marketing knowledge is used to explore a new technology and applications affect on current market conditions. Similarly he explores how customers are confronted with the new modified alternatives. If the application, the product in which keeping in view the latest technology changes or changes then how will the customer react to it? Will they like it or not? What will be their response? Thus it does not limit but actually promotes the exploration of distant and unfamiliar yet systematic or logical selection. So the effectual model which adopts an experienced entrepreneur having sufficient marketing knowledge through it, those markets, such segments which are different from the ones that are far away but try to explore them as well and use them as a systematic and logical option in their choice set. On the other hand the inexperienced entrepreneur tends to rely on traditional marketing principles which talk about existing market where things are being sold and how they are being sold. So this promotes local searching by obeying existing market boundaries, following existing product categories. So your approach is very limited because it is possible that innovative products change the product category but the inexperienced entrepreneur with less marketing knowledge or no marketing knowledge, it remains within the boundaries of existing product category and it talks about, investigates and look into the possibility of selling the product in the existing market. So after that product comes the market situation and it is out of its capacity to comprehend it. Thus inexperienced entrepreneurs become limited in their thinking. So even if they have less marketing knowledge or they are not experienced, their approach is also limited and their scope is also limited.