 Hey, there's a big question that I hear a lot on our YouTube channel and comments and that's how to spend money How should I invest? What should I do? What should I have as an insurance agent to really get to the next level? Even to get started as a new insurance agent, so I'm gonna go through some things that you should consider Investing in as an insurance agent and I think a couple of these things I'm gonna share with you will actually surprise you All right, so stay with me. We're gonna talk about how to invest and so I'm gonna go through some basic things The first thing is you need to think about it would be a CRM okay something to track your clients it don't have to be don't have to be expensive I think we have a if you go to like training.kodiaskins.com We have an agent resource library and I think we've got a link for Radius Bob a CRM for like $19 a month Okay, should we go to training.kodiaskins.com to check that out and so that's one thing that I Know that I didn't always have originally as an agent, but I wish I would have it's helpful Keeps everybody organized you can export you can mail you can you can have it track birthdays There's a lot of little things that you can do so a CRM is a smart investment as an insurance agent if you don't already have one or if your company doesn't have one the second thing is Business cards, you know even though people may say well business cards are outdated And I personally don't use business cards nowadays That doesn't mean that my client doesn't want me to leave one when I go sell them and Take their money Alright, so think about business cards as like a you can have digital business cards You can have real business cards But if you're still seeing seniors and you're out there out with families every day You need something to leave with them the shows who you are they can look you up They can remember you and it's still very very important Alright, the third thing that I like even better than business cards is business card Magnets I used to use this at homes Constantly I would leave it on I would literally go place it on their fridge for them if you leave it up to them They probably won't go put it on the fridge people are lazy I would take it and I would put it on their fridge and I guarantee you I've got clients from 10 years ago Eight years ago six years ago that still have my magnet on their fridge because I still get calls today Which is powerful. It's crazy. How easy is it for someone to lose a business card or a pin? They get thrown away they get in the drawer they get put here or there then they end up in the junk Everybody's got a junk drawer, right business card magnets are visible. They're right in front of you They're on their fridge and They're powerful. All right, the fourth thing you need to really strongly consider is you need to consider investing in some marketing All right, whether that's whether that's you doing it yourself Whether that's you buying leads from security leads whether that's you buying marketing services from security marketing and security marketing is Managing those marketing services for you. Whatever you need to be considering Investing in to marketing because the big thing that the big reason interest agents fill is they don't consistently get in front of People every single week and they don't invest money and they don't know what to do and then they end up not investing money And then they don't end up Getting in front of people Consistently week in and week out marketing and leads can do that for you I encourage you that no matter what you're selling you have to be sitting with 10 people Every single week. Those are prospects. I don't care if it's one market marketing leads Whatever you got to do door knocking cold-calling it whatever Businesses chambers networking you have to be getting in front of 10 people every single week We got a course called prospecting 101 in our course library at Cody ask ins calm It's prospecting 101. It's like a couple hundred bucks and it teaches people how to Invest how to get in front of people consistently had a prospect as an insurance agent because prospecting is one of the main things that insurance agents struggle with Marketing is key because it can help you be consistent Week in and week out. All right, the next thing is a website Most eight most people don't have a website. They don't have a digital presence. They're not investing in SEO for long-term growth I would say that the the clients that are making the most amount of money with us I'm talking 50 grand a month 100 grand a month 200 grand a month or companies that are making 10 you know a million bucks a month that we're managing stuff for them. They're investing in long-term Growth all right through websites Blogging YouTube videos. They're investing in the future. They're investing in Tomorrow's dollar instead of today's dollar. They're thinking more long-term than short-term and that's why a website and SEO is extremely important It's courage here. It's courage and marketing one of the companies I own We do websites and SEO for insurance agents. It's extremely affordable It's something that you need to have something that you can add to your business card your business card magnet Something you can add to your Facebook page with an ad that you can add to any of your marketing that you're doing You need to have somewhere that someone can go online if they search I challenge you to try this right now if you go search say you're selling Medicare search Medicare insurance agent on Google in your area whatever product you're selling final expense insurance agent life insurance agent property and casualty insurance agent It's whatever search what you sell your core product that you sell Car insurance agent whatever in your local market and see who pops up And then study what they're doing because even though they may be number one on Google They may they may show up as the number one Google my business area and everything else Or they may show up on Google Maps you can be where they are And it doesn't take as long as you think so if you started thinking about long-term and having a digital presence and having a website Right. It's your digital handshake. You need to be thinking about those things as well All right, so we've talked about CRM business card business card Magnus marketing leads website SEO Another thing that most people don't think about when it comes to investing is they don't think about Investing their time. They don't think about they don't think about reading books audio books learning I am constantly trying to invest in YouTube videos, etc I try to invest my time in learning what there's the reason people don't succeed is There's things that other people know that you need to know to win and succeed But your your ego is getting in the way of you spending money or we're reading a book to know what other people know Right. I spend not only time Not only energy But I also spend Money I would say that I spend if you think about all the events that I go to and when I say this number you Most you're gonna think I'm full of it, but I promise you my video guys are here They can attest to this when I think about all the events that I go to when I think about the cruises when I think about the big Conferences when I think about the books when I think about the audiobooks when I think about the Coaches when I think about the you know the YouTube coach and the business coach and all these other people and the universities everything else I guarantee you I spend about $100,000 per year Just on investing in myself And I feel like I've slowly trying to get to where I want to go because I'm not afraid to take some freaking risk Most people are afraid of this But I'm telling you anybody that's been uber successful in the world had to take some risk along the way We've got 8% nation now We've we've we've we've lost over a half a million bucks investing into this because it's going to change the future of our industry And I'm thinking Long term instead of short term. Alright, so you can invest time You can invest your energy Right, most people need to be working out that maybe they'd be working on themselves and you can invest your money in and in you and That's an investment that you should be making consistently. All right, they say the top CEO reads a book every single week I'm starting a book of the month and I'm trying to get to where I eventually start reading a book a week It sounds like a lot But if they top wealthiest people in the world are doing it then why wouldn't I do it? Those are success habits that you need to be thinking about. All right, so one thing I want to leave you with is my power five my power five of five things that I do every single day that our Investments back into my business and myself. All right, I call it my power Five and there are five things that I really focus on doing to start my day. I want to wake up between five and 559 a.m. That's called the 5 a.m. Club. All right, that's the number one number two I want to get a good workout in because when my energy is right when I'm upbeat when I'm enthusiastic I'm excited when I'm moving fast-paced. I have better days than when I don't it's important Whether you think it's important or not. All right, it's super important. Your health and your energy is Everything in my opinion. All right. The third thing is I write down My goals Having goals and having something to shoot for when I made 117k in my first eight months I wrote down that I wanted to make 100k my first year and I wrote it down every flipping day And then it became a reality Weird that when you write something down you get serious about something that it ends up becoming a reality All right, if you want something to become a reality You need to be thinking about it every day and you write it down every single day. All right, the next thing is I try to learn something every single day from a book or an audio book or a YouTube video Podcasts I was listening to Brad Lee's podcast dropping bombs which I was on last year and I was listening to him interview Jordan Belfort and I loved it. I eat that stuff up, man. I want to pick up nuggets. What are they doing? When I and when I learn I think about it different than most people most people when they're learning and they're investing time and money energy And they're watching stuff and when I watch a podcast, I'm thinking What does this dude know that I don't know and how can I give him money? To know what he knows Most people will have their egos in the way their prides in the way They will not spend money I will spend money to know what that person knows, right? I watched Evan Carmichael and then went and gave him Several thousand dollars because I want to know what that dude knows right the next thing is And most you will never do it is a cold shower. It's it's invaluable how it wakes me up I did it this morning again. It wakes me up And it forces me to do something to start my day that I do not like doing everybody says all you got to do You only do stuff you love to do hogwash you need to do stuff That you don't like to do and that's how I want to start my day every single day So those are my power five that I encourage you I teach this and we and we practice this and we're posting in My success society group talking about this every single day So if you're not a part of success society add me on Instagram at cody.askins reach out. We'll get you added to my success society Facebook group secret Facebook group. It's of agents. I've got a weekly accountability call and helping agents every week It's about investing. It's about investing in your business. It's about investing time energy and money So that you can take you your business and yourself and your income in your life All right, let's play a little game Prospect says hey, I want to think about it and you say Now any more the video is right there I'm gonna show you what to say and how to say it click on it. I'll see you there Who loves when people say I want to think about it. I Want you to call me back. I'm not ready to make a decision