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Ambassador Ido Aharoni with Richard Peritz

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Published on Jan 23, 2016

Ambassador Ido Aharoni states that just as brands play a critical role in the success of companies, they are also very important for nations. A change in a country’s brand image can have a deep impact on its economy. Ambassador Ido Aharoni, the Israeli consul general in New York City, is responsible for building and nurturing Israel’s brand. Aharoni has earlier served in the Israel Defense Forces and was also the head of Israel’s brand management team in Jerusalem. He believes that it is crucial for nations to be proactive in building their brand identity. A country’s brand capital, Aharoni says, is part of its national security.
He is interviewed here for the third time by Richard Peritz, for Shalom Show 976

  • Category

  • Song

    • Array
  • Artist

    • Jan Folkson (ASCAP)
  • Album

    • OMN086 Access
  • Licensed to YouTube by

    • AdRev Masters Admin (on behalf of APM in North America and EMI Production Music for Rest of World|OMNI); AdRev Publishing
  • Song

    • הורה
  • Artist

    • אבי טולדנו
  • Album

    • הלהיטים שבלב
  • Licensed to YouTube by

    • P.I.L Ltd (on behalf of אבי טולדנו), and 2 Music Rights Societies

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