 Future of content marketing would be largely driven by AI in a big way. In 2022 you already saw those cases out there, predominantly on synthetic AI. And everyone keeps talking about Shah Rukh Khan's Manchester Cadbury ad campaign, which was about creating a synthetic AI edition of Shah Rukh Khan and then giving power to retailers to create their own Shah Rukh Khan ad and disseminate it. But there's a lot of R&D which has gone on to building this tech stack. So I mostly believe that anything that's new, you've got to get into the game and create your own experiment with yourself. So I created my own synthetic AI avatar two years back when the lead time to create a clone of you took us about 10 hours of content which you have to read and then you create your clone. Once I did that, I started sending it to a lot of my clients and a lot of my leadership and then I told them, okay, the guy I go and you were talking to is my clone and it's not me. So I've excited a lot of these guys, whether it's clients or leadership and that got a lot of these people driven and we cleared the legal burden and then we get put into implementation and as we speak, we have got so many clones of celebrities which are what created, which are driving hyper-personalized conversation. So I mostly believe that this entire space of AI and generative AI now which is going to be big in times to come in terms of how content is going to get rendered and not just on text but all three formats of content marketing. This entire space of emerging tech and creative tech as we keep calling, it has got immense power. All it needs is the right approach, the right thinking and there we go. We can actually create magical stuff. It's very powerful. All we need to do is just channelize our energies to craft a problem solver which is what this use case which I just gave you. So I'm working towards that right now. You would see a lot of similar use cases in times to come. We are working towards core utility use cases which are going to be a problem solver for marketers, also for consumers. What I'm really excited about is metahuman in the use cases. Imagine now I have my own metahuman. He runs all the workshops. So I get all the mundane boring stuff. He can do it for me, right? It's my metahuman. It has the content. It has the mundane stuff which I need to keep repeating it to 500 clients, right? He can do the job for me. Wow, that's so cool. See, I'm creating one for our leadership. There's a newsletter. So E4M must be releasing newsletter and all the top work which you've done in that one. How about creating a metahuman of Navali? And whoever comes on to E4M, Navali's metahuman is talking about all what E4M has done this month or all what's coming up next month, right? Yeah, that sounds good. So all those kind of use cases would evolve in times to come and more people adopt to this, more you would see the change. So there are metahumans and there are digital humans. Content could play a role in either case. Digital humans actually do not exist. Metahumans are created from our own scans. So that's a differentiator. So more and more brands as we were talking in our talks as well today will create their own AI mascots who would move into these virtual worlds and drive conversations and will advocate for the brands. Now look at the, there are these millions and tens and millions of people who are going to platforms like Roblox, right? Our kids go there, they play, they spend a lot of time. They are not on television by any means. So if you were to reach out to them, you cannot be stickering the Roblox environment. You cannot be running like banner ads out there. They're going to hate it. So you're going to create brand mascots like what we did with Wendy's. It's a character or an avatar which we created. She moved into various virtual worlds and she was engaging with audiences out there, right? So the future of advertising is going to be more storytelling, more immersive and not very pushy and stickered kind of an environment, right? We were trying to push our messaging out. It's going to be a blend of both in some form. But yeah, I think it will be like a paradise for creative folks to come create a lot of renditions out there.