 In 2017, my mom happened to get carpal tunnel surgery, double carpal tunnel surgery, and she received a payout, like a settlement, and she took that money and she got into the Airbnb business, like a lot of people. You know, Airbnb from 2012 to 2017 was like the golden age of Airbnb, everybody wanted this passive income. But what she quickly found out was that, yeah, you can set up rentals, but there's something that they don't teach you in that particular business, which is understanding your ideal customer, your ideal customer profile. And in that particular technology, the ideal customer profile is typically a vacation traveler.