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Foodscanner, local food and health | Isabel Hoffman | TEDxZwolle

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Published on Feb 20, 2015

Isabel Hoffmann is an entrepreneur who has successfully founded eight companies over the last 26 years in the fields of preventative medicine, health care, technology, mobile health and education. At TED Global (2014) she was one of the most impressive speakers. Isabel Hoffmann started developing technology that reveals exactly what’s in our food; she funded a foodscanner, by using crowdfunding, who tells you the allergens, chemicals, nutrients, calories, and ingredients in any food.

Isabel Hoffmann is an entrepreneur who has successfully founded eight companies over the last 26 years in the fields of preventative medicine, health care, technology, mobile health and education. Her natural ability to lead and inspire has resulted in numerous awards and honors throughout her career. As CEO and Founder of TellSpec, the company behind the world’s first food scanner for consumers, she leads a team of researchers, mathematicians, software developers and designers towards their mission to build a healthier world by empowering people to make informed choices about what they eat.

As a sought-after keynote speaker, she’s presented at conferences around the world; she already did some TED-talks about Entrepreneurship and Innovation at TED City Toronto, as well as Food and Health at TED Global (2014).




Isabel Hoffmann started developing technology that reveals exactly what’s in our food. Her purpose is to help educate others about clean healthy food.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

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