 Now one of the most frustrating things in your artist's week can be the answer to this question What do I post on social media drumroll? All right? It's the eternal question, isn't it? You go on Instagram for example and you just see a whole load of posts on the feed from other people and you think Oh, yeah, that looks good Maybe I could have done that or perhaps you find that looking at what others are posting is even more overwhelming How do you come up with content consistently and not only content consistently? Try saying that quite quickly, but actually meaningful content and more importantly relevant content for your audience So in today's video three steps for social media content planning I'm going to show you a simple process where you can come up with over 90 pieces of content to post out on your Social platforms, but not only that they're going to be strategically chosen and of course they're going to be Appropriate for your audience as well. So hello and welcome or welcome back to my channel My name's Sophie and I love to help artists just like you to set up market and grow a highly successful art business Doing what you love now if you'd like more tips and tricks on how to build that successful art business Then you're in the right place. All right Don't forget to subscribe to the channel and hit that bell to get notified every time I post a new video Okay, let's dive in. Let's look at these three steps for social media content planning Step number one you need to define your audience now I speak about this an awful lot Make sure to check out this video on where to find your target audience because that is going to help you a little Bit more when we're marketing we need to have someone that we're speaking to right because if we don't do that We're putting a general message out there Well, then really the marketing is just going to be falling flat and you're not going to get the results that you want So you need to ask when you think of that audience, what is it? They're actually looking for I've got seven things that your audience might be looking for now It's going to depend a little bit on where they are on the journey with you Is this the first piece of content that they find they're doing a bit of a search and your content has come up? To answer their query or have they already started to follow you and they are looking for specific content from you So here are those seven things first up. They might just be looking for some inspiration They might be looking for how you do what you do Perhaps they would like to see some behind some scenes footage where you work Perhaps they have a problem that they need solving So perhaps they're looking for some birthday gifts presents for somebody or They're doing some home decor shopping or perhaps they really do follow you and they're waiting for those special offers So once you've identified that you can move on to step two In step two, we're looking to choose our key content areas and then to break those down into smaller post ideas Now I've spoken about this on other marketing videos the idea of having nine core topics to use So it's not just in social media content You can use this in other content across the board and I talked about that in your marketing calendar as well So you really want to think high level topics Alright, you don't want to think of a micro topic because that could end up being a post So you want to think of big broad topics So for example materials you use your process completed paintings painting themes color palette travel inspiration home decor studio routine and of course promotions So I've chosen these nine core topics because they relate specifically to the all the areas of perhaps the business life in this example All right, if your person's a painter and have a specific process, they work in a nice place They're inspired by travel. So they must be relevant to you Don't just choose these nine because I've spoken on this video All right, think about Nine areas that work for you if you teach run workshops or you're a pattern designer Sculptor or jeweler think about areas that work for you and come up with nine high level core topics You'll see that there's possibly a bit of a crossover between these nine core topics and what your audience is looking for That's kind of what you're hoping is going to happen here. Okay So now you take each of those nine core topics and you break them down again So obviously for example if you had color palettes, then you break them down into specific Colors potentially but how you found the color palettes Pastel color palettes vibrant color palettes travel color palette latest color palette and Monotones black and white, you know, my favorite pinks, right? You break it down again If you come up with 10 new ideas for each of those nine key topics and obviously you've got yourself 90 pieces of possible content Which let's face it if you post it out equally across your year means you've got something for every fourth day So it's pretty good or if you wanted to post consistently every single day for three months Then you've got the content for three months, right? And you can simply continue and go again after three months find a different ten items under each of your key topics Step number three you want to choose your post type and the platform that it's going on Okay, so now at this point you have a whole spreadsheet full of content ideas So now it's time to work out like how are these going to work best? Would it be best to have a written form and image form a video form short form long form video? What's going to be the best content? Okay, so I've written down a bit of an example on my iPad. So let's just go through how that might look So first up your target audience that you've previously defined is looking for a gift idea All right So you've taken that off your list of things they could be looking for sir In this example looking for a gift idea your topic from your nine core topics. You've chosen is your completed work So now let's break that down into 10 possible post ideas that might work here So first up are some in situ images. So that finished completed work is going to be put into images In a house for example now if you know your target audience, you're going to make sure that those images are a match for your audience All right, so if you know that your audience is in a minimalistic black and white Don't give them a colored frilly room because it's going to be a no-no. All right The second post you might have is close-ups. You might have zoomed in close-up bits So we can actually see the texture on the painting then you might have work in progress shots All right, this is how this painting came to fruition Number four you might create a post around. Well, you can have it framed or not framed. What are the options? The next post might be a bit of a promo post that you're offering free delivery when you purchase the original in a certain area For example, what rooms would this painting look good in so a little bit similar to the in situ But this could be a different type of content, right? The first one could potentially be pictures This could be a blog. Let's just we'll come to that in a minute Where and how to display original art this again could be more a general theme But a helpful article for somebody who's looking for gifts. Not quite sure, you know This is a gift for my mum say and you know want to buy her original piece of art I don't really know anything about original art where it would work in a house etc. How to display it So again, that could be a useful post You could also create another bit of a sort of a promo type post that there are prints available So don't want the original or perhaps can't afford the original Did you know we have prints available or perhaps the original is enormous and you offer prints in a smaller size? That would be perfect as a gift So the next post could be a special offer again a promotion post and perhaps Thinking about those prints or any other product you might make from your art You might say for the next five days Here's a code to get 20% off. This is perfect as a gift So once you know that that's what your audience is looking for. It's much easier to serve up Content that fits in with that, right? This is not rocket science folks We just need a little bit of time to plan it out And the 10 one again might be a buy two prints and get one free So there's a variety of things and that's just 10 you could come up with another 10 another 10 In fact, I challenge you to come up with another 10 ideas that would work along this for my example And feel free to post in the comments below and say I've got another 10 Sophie. All right So next up you can really think about well, how would those pieces of content work best would they work best as Images would they work best as a video as a real Sophie went back down that list We could say okay in situ images probably really good as a carousel Close-up images might be also good as a carousel, but probably work quite nicely as a real a picture reel Work in progress shots. Perhaps you could even make a little work in progress video. Maybe even go live Framed or no not framed that could be a nice little infographic Free delivery on original. That's a promo that could just be one image or again If you think of something creative or you just want to speak the offer to the to the camera then that could be a really simple reel What rooms of the painting look good in you could end up finding that that's a blog and you create an image Promoting that blog so sending people off to the blog so you get the idea right you can choose How each one of these are going to work best? So now in conclusion, you've got three simple steps to putting your content together on social media My question to you is are you actually going to do it because I know it's one thing to watch this video I'm gonna get that's a great idea. Maybe even take some notes It's a whole other one to actually put this into practice now if you'd like some help with that the Accountability and putting the stuff into practice is exactly the sort of thing that I offer on my Membership the art business Academy and I'm about to open the door so that again this month in February So if you'd like to get yourself on the waiting list or if by the time you watch this video the doors are open There is a nice big juicy fat link below this video that you can click through and get all the information Because as we said there's one thing to hear it. There's one thing to understand it and go No, I know that's exactly what I need to do so be but there's a whole other area that is around Accountability for actually doing it actually putting it into practice following through what if you have questions as you go along? Well in the membership, we've got a Q&A chance for you to ask your questions We've got a variety of ways that you can get feedback and you can get coaching and help and support So if you would like some accountability You want to put some of what I'm talking about here on YouTube into practice and actually move your business forward Then we'd love for you to join us in the art business Academy membership Like I say, there is a link below this video where you can find out more and in time of shooting in February I'm just about to open the doors again So thank you so much for watching I'm looking forward to seeing your content out on social media Feel free to tag me when you've created a post following this video and I look forward to seeing you again really soon. Bye. Bye