 And and I can say Erica by do was one it is one of the largest Or just one of them that we have here for me I go to the elevator in Vegas or Cali or wherever and I'm gonna hear You know I'm gonna hear that Well, I want I'm gonna go back first, okay, you know cuz we left off with with Erica's deals, so we I wanted to ask a question cut me off Know what I would it was it was I wanted to know what kind of numbers that y'all did right, you know For as well, and it was on Facebook, right But I remember some astronomical numbers that we had spoke about right and just how much of an impact did you when you've seen That like damn, you know, that was our first time right really not the first time But the second time that we did she had like Dave Chappelle and all this and she was like hey Listen, I'm gonna let you do this again this year and we're gonna take it a step further So the first time was like she allowed us to do like three songs or something live She's seeing that and this next year. She's like, okay, let's step it up and that that were you know We didn't do any marketing anything it was like over a million people from all over the world hit that boom And then we compared that right at that time Kendrick Lamar did a deal with with American Express They beat us by a million views, but the engagement that we had On that where Erica was stupid was way more it would blew them away We didn't have no marketing budgets American Express behind it and that's where I knew I was on to something And I knew this was the future Moving forward in a lot of ways, right? It's you know, the pay-per-views are not meant for everything I mean, I'll just put people on some game like and I've been trying to make it happen young boy You know say 33 you need to get this deal done, but just imagine, you know NBA young boy tell all your listeners right now if we had NBA young boy house arrest concert for 1999 would you not buy it right now? Oh, yeah, they break the fucking internet, right? He's so it's those type of situations that I see That what the artists and stuff are not understanding is that we're cutting all the TV networks out. We don't need them Fuck if you're sitting over here with 40 million fans, you know, if we can only type 5% of the 40 million listen what I'm telling you And it's not unrealistic and then people are like, oh, I wouldn't pay for that or I wouldn't do this Well, you're not my client because you're not my car. You're not my target audience I'm looking for the super fan because super family pay some people feel like okay You get more of a vibe when you're there at the concert He can feel the vibe a lot better right just watching on TV But you're offering them a cheaper price watching on TV that come on they went on to the concert Be way more to pay to go to the concert rather than watching on TV But you're gonna give them a better experience through that pay-per-view like you went back look back at Boosie gone bad You would never see that at a Boosie concert anywhere anywhere. That's right Let me let me let me we can all as a as a community watch Sunday football for free Mm-hmm, right or you can pay $200 to go down the cowboy game Plus parking drinks food whatever I'll stay home, right boom But but wouldn't you say you get a better experience at home on the flat screen than you do at the stadium now now hold on You're gonna have two different experiences I'm about to say there's depends on what you want to experience because I heard somebody talk about that earlier today They said that if you want to go to the game not for the game then go to the game That's really what you're gonna go you're gonna go for the partying the networking that everything if that's what you do at the game Right, you don't really see the game. That's it. And then you don't hear the commentators Replays and you know what means so you're getting two different experiences when you go to the concert And when you're at home, exactly, you know me. I'm that dude that's at home watching TV and get that experience Wow, and I agree with you so and and I can say Erica by do Was one it is one of the largest artist one of them that we have here for me I'll go to the elevator in Vegas or Cali or wherever and I'm gonna hear You know I'm gonna hear that now so that's I was going back to all those concerts we shot And people are like, oh, they're not getting paid nothing They're dumb motherfuckers just that another but at the end of the day that built our resume So when we did sit down and were introduced to her This is what we've done and that's what led that Relationship grow and she took a risk and given us a chance to do that I mean I always will be Erica gave us that first very great I gotta ask you this every time I go will go to your Office I would say a picture DLC shout out DLC. We just had him on here Right a couple of weeks ago. You've been watching that one. No, I didn't you know, then you Yeah, yeah, you went hard right here I just want to just dive into how how did he end up sitting there and how do you even get that picture? What DLC? Yeah, that was just word of mouth and stuff that happened, you know, because I actually met DLC prior to meeting Erica. Really? Yeah Why do you see it through to some other friends? Okay, you know producers because that's what he does You know I'm saying so that you know we had he had come over and got introduced and we sort of hit it off And you know it went from there, but you know our relationship with him was always separate from From from you know our relationship with Erica type deal, you know Yeah, and then how we were introduced Erica, right? It was through totally different group of people and you know But we've got relationships with them both and I can see that happen because they're huge. They're huge artists Yeah, they're a huge legendary legendary, you know, so that makes sense formula And I want to say congratulations to Erica for getting the key to Dallas right because I was really big Right, not not to Dallas. Sorry to deep Ellen, right? That's what they awarded her on her birthday and congratulations Yeah, she could take that deal anywhere, you know, so it's cool that she keeps out here in the community and stuff like that I know, she represents Dallas like to the fullest, right? And then she just did the whole fashion that you know a fashion shoot deal was massive Massive, but she just you know, she's always, you know, she's I love it. She's there. She's there. Yeah, it's Erica Yeah, we gonna