 Hi, my name is George cow, and I have been teaching marketing for 10 years, and I'll tell you that the number one easiest way to grow an audience and Therefore to grow your business is through Facebook ads, and I have taught different types of social media I've taught email marketing. I've taught webinars and still 10 years later the number one easiest way to grow an audience from zero or to grow an existing business In terms of visibility is through Facebook advertising So I want to take some time to tell you about my upcoming Facebook marketing course, which has a special focus on Facebook ads so just to give you a bit of an update some people might say well is Facebook still relevant and People ask that question because human beings just get you know tired of whatever has been around for a while And I'll tell you Facebook has been growing year upon year ever since it was Started more than 10 years ago and as of the latest statistics that we have which I'm recording this in March But the latest official stats from Facebook are in December of 2018. So just a few months ago Facebook as of three months ago has 1.5 billion Daily active users what that means is more than one and a half billion people on planet earth Login to Facebook every single day now if you look at the monthly active users People who log in at least once a month It might just be that they log in once every three days that they don't count as a daily But they count as part of the monthly is two point three billion people. So just to put that into perspective One million people is a lot of people right? I mean if you if you just even think about how many clients can you actually serve? in your lifetime or even just Let's say you want to learn Facebook marketing and Facebook ads And so I would love to get 10 more clients with Facebook ads Ten more clients fine. You want to be ambitious. You want to get a hundred more clients with Facebook ads great Now even just think of a million people who use Facebook out of the million any random million people who use Facebook There are probably 10 people who are at least somewhat attuned to being your ideal client Okay, that's a million people now multiply that by a thousand and five hundred That's a thousand five hundred times a million people is how many daily of active users there are on Facebook now That's worldwide if you just want to reach the United States for example, right? A lot of you watching this would like to reach the American audience. This is the largest English speaking Market online There are 230 million people that you can reach directly through Facebook ads that are that are that are living in the United States 230 million now in Canada. I think there's another 30 million I think in the UK. There's another 40 million. These are all people you can reach through Facebook ads So that's why I think it's so helpful For anybody who wants to grow their message grow their audience grow their business to learn how to use Facebook ads There is no other cheaper way to get your message out in front of more people than through Facebook ads It's way cheaper than then Google ads. It's cheaper than Instagram ads. It's cheaper than YouTube ads Okay, Facebook ads is still the the cheapest and it has the Greatest variety of people that you can reach whether you want to reach people with a specific profession someone who is a you know a real estate broker or somebody who is a Corporate executive or somebody who who has a particular interest they're interested in mindfulness or they're interested in travel Whatever it is, they're interested in what their profession is what their age is obviously gender where they live okay, and What their specific behaviors are if they're single or married or divorced or they have they have kids all Those you can specifically target in Facebook ads You can combine these things to make it the perfect kind of audience that you want to reach I have been doing Facebook ads now for I think five years if I remember correctly But I have spent so much money on Facebook ads that I can And as I've looked back on the money I've spent just let's say over the past year on Facebook ads My return on investment on all of my ads combined has been more than two times It's actually up to four times return on investment if you if you only count certain campaigns that are Specifically focused on selling something but if I count the campaigns that are just getting the message out I mean a lot of you who are seeing this on Facebook right now You found me through a Facebook ad But maybe you didn't even think of it as an advertisement because it was a message that was reaching you with it Wasn't trying to sell you anything when you first discovered me, right? Maybe it was a written post that was a couple hundred words long that was teaching you something about something that I know or It was a video that you saw that where I was teaching you something or trying to inspire you and uplift you on One of the topics that I make that an expert in so the way I first to reach people Which the same thing with a lot of my clients This is how they first reach new people who are meant you know who are right for them It's by sharing a message That is educational and uplifting and inspiring or however it is that's authentic to you being of service to Your potential clients and customers and that's really the first step of running Facebook ads It's just being of service. I see Facebook ads as Part of my ministry you might say part of my cause part of the way that I serve people who don't know who I am you know Some people call that a cold audience or cool audience people who don't yet know who I am their first touched through one of my Educational or inspiring messages and then I will continue to help them touch them inspire them as they Once they get to know me See one of my posts I will continue to share and that's Facebook ads makes it so easy to reach people Who have engaged with one of your posts in the past? You so you kind of start with reaching people who are new to you that you target very specifically With various things and we're not even talking about look-alike audiences yet, which my course will teach you how to do Look-alike audiences by the way is Facebook's amazing algorithmic tool To show you to match with match for you exactly the kinds of people who are most like your customers and clients It's called a look-alike audience. I'll teach that in the course But let's say you don't have a current audience. You just want to build from scratch. This course is also for you Okay, so this course I'm gonna teach you it's going to be helpful if you're just starting from nothing Because now I have also spent eight months building a brand new audience on the side of business People who don't know who I am so I have that experience plus I have the experience of building An existing audience into something even greater so whether you are beginner or advanced you can take this course and benefit from it So I was I was saying just to complete that the thought of sort of the overall strategy You first reach people who don't know who you are but are likely to to enjoy your message and are likely to Be the right fit for your business. You first reach them Just with content now we're trying to sell something and this is a mistake that I see so many other Facebook ads experts teach they just Try to get people to sign up for their email list. That's the first thing a cold audience sees I don't think that's the best idea I don't think that's the best way to build a brand and to build a presence in somebody's life to first ask them for something No, you first bless them you first serve them with content that you believe is going to be helpful for them and If they find it helpful they'll like the content or they'll comment on it or they'll share it and then it'll be easy for you the next step is to reach Them again with additional content that In Facebook you can define a cuss what's called a custom audience, which is the people who have already engaged with my stuff You just continually bless them with with any kind something that is of service to them It's a piece of content a message an inspirational video an image. That's inspirational Whatever it is and then occasionally whether that's once a month for you or once every two weeks even You then run an ad to your warm audience of people who have already engaged with you You run an ad to them to invite them to work with you in some way whether it's to connect with you one-to-one to explore working with your services or to Invite them to a product that you have a course that you have or a book that you have or whatever may be Or to join your email newsletter That's a fine as an invitation as well But that's something you do occasionally once every two weeks or once a month or whatever may be Okay, so that this overall strategy has worked so well for me that I teach this to all of my clients I encourage everybody who's starting a business to do this. I think it's the best Investment of your business building dollars that you can Not in anything else. Some people are buying $1,000 $2,000 business training programs. I said, why are you doing that? You could have spent that same money on Facebook ads and grown your business a lot faster So if you took just one class this year on marketing I Recommend that it be a class about Facebook ads Because if you get that right you can reach as many people as you want that are the right people for you Okay, and some people say well George. I'm not sure I need to take some more business training or business Consulting to get my message right the message has got to be so dialed in and clear so that people will want to work with me Let me tell you this secret that I've learned over 10 years your message Can't be dialed in with a business consultant or a marketing expert Your message is dialed in with continuous interaction with your audience Your audience are the people who help you dial in your message not a marketing expert not me Not anybody else and not just by you journaling on your own or asking your friends who are all going to be very supportive of you And yes friends should be but they are not your overall audience Okay, the way you dial in a message is through content. Okay, and how do you get your content out there? It's through distribution of your content which Facebook ads like I said is the easiest and cheapest way to distribute your content So the way you hone your message is by trying different ways of saying your message Different stories different ways of framing things teaching different parts of your message through Either written content or video content or you know using an image or but typically it's written or video content And then you got to distribute that content to people who are likely going to be your ideal audience And see what the reactions are And based on the reactions and engagement Oh, you notice that this piece of content got a lot more engagement than this piece of content Well, that's a clue to what your message ought to be Okay, so that's how you hone even the way you hone your message is by distributing content so that you can observe The the statistics the data the market will tell you what they really like and how they like you to frame your message Let the market tell you let your audience tell you Rather than going to spend money on a marketing expert to tell you because a marketing expert and you you're just two two people Okay, your audience is hundreds or thousands or hundreds of thousands of people Their data that data is much better than just two smart people trying to figure out the message No, there's ultimately it's your audience who are going to buy from you not the marketing expert So a lot of us are getting the wrong advice. We're not using our audience for for for gathering the data rather than so Anyway, um, let me tell you a bit about the course. I've hopefully made a A decent case for why you really should consider spending money on facebook ads on a regular basis Now you might actually some of you might be asking well, how much should I be spending on facebook ads now? Some facebook experts will say no You should you should be spending at minimum 300 dollars a month if not a thousand dollars a month on facebook ads That's not the way I teach it I think a lot of facebook ads courses are are meant for larger businesses that can easily spend A thousand to ten thousand per month or even more a hundred thousand per month on facebook ads. Well You and I we are solopreneurs those most of you watching this are solopreneurs You are you just have you you might have an assistant. You might have a small team. I don't even have an assistant I that's a whole different story why I I've automated a lot of things in my business I use some freelancers, but I'm a solopreneur like most of you are My recommendation is if you're if you're new to facebook ads budget about 30 dollars a month That's not too much. That's not the thousand a month that a lot of facebook ads experts recommend Just budget 30 dollars a month for now a dollar a day and just by 30 dollars a month You will probably be able to reach between one to three thousand New people Okay, every single month Okay, so reaching one to three thousand new people every month Okay, with one impression one piece of content You're not going to become clients right away But now they have an impression of you. Okay the first impression second third It takes several impressions before people get to be familiar with you But start with 30 dollars a month if you are able To spend a hundred dollars a month then go ahead and do that that'll move things along even faster But 30 dollars a month is more Then most business owners are spending on facebook ads So you'll already be getting your message out there better and more more Consistently than most businesses So let me tell you a bit about my my facebook ads course. I've got a few notes here that I'm going to refer to so one of the Pieces of the course that I'm so proud of to be able to show you is that I've done my own research Painstaking research into how to reach Higher income audiences on facebook It's one thing to advertise to a lot of people who might be interested in Mindfulness or who in you know Who who who are parents or who are single or divorced or married or whatever you want to define But you'll find that a lot of the people you reach on facebook ads might not have the money to afford your services Okay, so I have done the painstaking research to discover how to reach Higher income audiences on facebook people who have are likely to have the money to spend on You know a hundred dollars an hour two three hundred dollars an hour on your services coaching consulting Freelance whatever it is you do or whatever product you offer They have the money to spend So that's one of the I think the best parts of my course that I think is worth the price of admission alone How to reach higher income audiences on facebook? Another part of my course i'm proud of is i'm going to give you a streamlined plan To go from having nothing in terms of audience On on anywhere. Okay. Do you have no audience? You're starting a brand new business? Nobody knows nobody in the world knows who you are to go from that To having an audience of thousands On facebook and of course well, I'll show you how to use Facebook lead ads to build an email list if that's what you wish to do Okay, so we'll go over that as well how to start from zero Now some of you are starting from something. Maybe you already have a couple hundred facebook fans Well, I'll show you how to grow not facebook fans. That's another mistake that a lot of facebook Users make when they're trying to grow their their facebook presence that they buy They buy likes for their page Which is a is a terrible idea because you'll end up with a fan page with thousands or tens of thousands of fans Who don't care at all about your content or about your services What we're trying to find is true fans people who are ideal clients for you So that's what I teach you to do in my course Not to get fans or to get likes or to get those vanity metrics that don't build your business I'm trying to build your business here build your income. So that's what the course is is really Excels that compared to other courses There's going to be a q&a portion to every session of the course the course is going to have six Sessions is going to be a two month course Three sessions per month was six sessions each session includes some teaching Some i'm gonna show you on the screen what to do and then we'll have q&a so in between each session You'll be encouraged to implement what you learned in that session so that you can bring your questions and your insights and your Results, you know even to the next session and to share what you learned Or what your questions are and what you need next and then i'll teach you more and then By the end of the six sessions you will have a streamline plan that you know how to Use and how to do that. You've actually done To build your audience for your business So i'm really proud of that all the sessions are of course recorded So if you can't attend if the timing of the session Isn't great for you don't worry because i send out the recording actually on the same day If not then at least the very next day, but i usually send it out on the same day that the the class is taught So you'll be able to catch it very quickly take action and then bring your questions and and results down to the next session When you get the course you also get three months of I do a monthly group q&a call It's one hour Two different times each month. It's basically For different time zones and you can pick one of them or come to both if you can So you get three months of group q&a when you when you get the course as well. So I I think this video has probably gone long enough I want you to invite you just to go and look at the details of the course by clicking on the link That's somewhere in the description of this video Ask me any questions below the video There is of course a hundred percent money back guarantee if you're not satisfied Most of you watching this i've already worked with me in some way you bought one of my courses or You have seen my videos over the months or the years. So you probably Trust that I've delivered quality products and and services But if you don't know who I am and you're just trying me out for the first time It's a hundred percent money back guarantee. You can look at the comments below this video to see Jenny one my my audience members who Who can vouch for me and those of you who are my audience members who do do say well George is not just like any other, you know marketer out there I would appreciate if you say something below this video But yeah, those of you who are new you got a hundred Well, everyone gets a hundred percent money back guarantee for the first it says on the page It's actually the first 30 days But really because I take the money through PayPal I have 60 days to refund you so I give myself a bit of a buffer But it's it's at least 30 days you get to try every try the course that you get for 30 days And then if you're not happy with it, just let me know and I'll refund you I'm very good about that But just to let you know my refund requests are Almost zero percent over the past year Hundreds of people have bought my courses and I think I've got Maybe three or four refund requests and it's usually because oh, I just realized George I bought the course without reading it carefully. It's really not the right fit Can I get one of your other courses instead? So anyway, just to let you know there is no risk If you if you get the course try it out see if it's really the right fit for you And anyway, I think that's all for now. Check it out. The link is georgecow.com Slash fb That's a shorthand to get there George cal.com slash fb as in facebook And I look forward to your participation in the course and how it really benefits your business how it really grows your audience and your ability to Pursue doing what you love and being able to make an income from that So I look forward to your stories your results and your questions And until the next video, I wish you well and I hope to see you in the course