 Welcome to back to Brain Power episode number two. Do. Hope you guys are having an awesome start to your week. I'm Cody Askins. I'm Lauren Askins. This is my wife. His better half. The babe. How does she look today though? Seriously man. She looks incredible doesn't she? I look bright. We're here for Brain Power. We do it every Monday at two. It's interesting to have one. Facebook and YouTube live and the purpose of Brain Power, what's the purpose of Brain Power? To help other people become brainly awesome, to help everyone just really be able to stretch your dreams and reach your goals because sometimes our own mind can play tricks on us and hold us back. So we're here to help you reach your goals and your potential because there is magic in all of us. Yeah, yeah. Give you a little brain food. Yep, brain food. Like macros. That's something that we talk about a lot in our relationship and in our business and that is what we've learned from other people. The things that we do that we've applied into our business and our life and our relationship, the things that have helped. And so that's what Brain Power is all about. Mindset, goals, scaling of business, spending money, how to spend money when you don't want to spend it. Is this true? Okay. Today's all about scaling. Yep. Part of scaling is spending money. And this was huge for me to be able to let go and allow the spending. Once the spending happened, really our business boomed. So I mean you got to spend money to make money. People say it all the time but I'm here to tell you 100% that is a very true statement. Why is that so difficult? It's almost like a physical mental block amongst anyone and everyone that it's not natural to spend money when you don't want to spend it. To invest in your business when you're not sure that it's going to work out. Well, I think that we grind so hard day in and day out to earn those dollars. I mean it's like precious to us so you don't want to have to let go or see that money come out of the bank account. That's hard because you worked hard to get that but if you spend it, I promise I promise I promise you will get your return on it. As long as you spend it wisely, you know what you're doing, you're okay with spending it. You know what, especially if it's spent in a targeted way and you know, hey, I'm a big believer in spending money to get attention. If it's going to give me attention, then the RO, like DJ says all the time behind the scenes, if the goal is to get attention, if we spend that money and we get a lot of attention, then the long-term ROI is going to be unbelievable. Well, I don't think that we just spend money to get attention. I think we spend money to get attention to reach as many people as possible. Cody's goal is to help every agent, insurance agent in the world and so if people don't know about us, how will they be able to learn from us? So you have to get your name out there. You have to spend the money in Cody's instance and advertising, marketing to get his name out there so people can learn from us. Like we might be young, but we know some stuff. A little bit. Yeah, and we've learned a lot. We've learned a lot over the years, a lot over the last, I would say the last 18 months have been freaking revolutionary in our business. And that's because we've took some risks. Part of scaling a business, this today shows all about scaling a business. Taking a business to the next level when you don't know that you can get there. The first thing is you've got to be able to believe in yourself because before you can take risks, you've got to believe that they're going to pay off. This is true. Once you believe in yourself and you take some risk, you spend some money, you believe that you can go to where other people don't believe that you can go, then and only then can you believe in yourself, take some risk and start to blow up a freaking business. I just, my mind goes back to our, when he started Secure Agent Mentor, he was wanting, I remember he wanted to buy a program and can I tell him what program it was? Sure, yeah, yeah, yeah. So it was Grant Cardone's university and he came to me and he was like, I can get it for a year for $1,000, is this okay? And looking back on things like I should have been like, yeah, no problem. Like you're going to learn so much, it's going to take you to the next level. I hesitated, he ended up buying it. Was it worse that I wasn't sure enough that I asked or that you weren't sure enough because at the time it was a lot of money? That was the second of that. It wasn't that you asked. I appreciate you asking. I think you should, you felt like it's our business, so I appreciate him asking. Especially even more now. Oh yeah. I, it was the second part. He didn't think that, I hate the fact that he didn't feel that I believed in him. So, that's been a few years ago. Yeah, so that is something that hurt me, but I had to learn from that. I want him to always know that I believe in him. So, as a spouse to other spouses, never let your significant other doubt that you believe in them, because that's tough. That happens too. When someone does, when there are people around you that aren't on board with your mission, that don't believe in you, that aren't sure that what you're doing is correct, it affects you. You, there's some fear that accompanies it. There's some uncomfortableness. There's some unsurety. It makes you unsure, then you're not as confident, then you're not as aggressive, then you're not as, you know, and so all of it, all of it affects you. It comes full circle. Have any of you experienced anything like this? Like leave your comments below. Ask how we came, we overcame that. Like, what are your comments? What are your questions on how we overcame that stuff? What do we do to get better, to learn from that, to grow? So leave us your questions in the comments. It's brain power. It's all about scaling a business. Other, other than just taking risks. Why is it, naturally, we, it's uncomfortable to spend large sums of money, but I'm here to tell you, if you truly want to scale a business, you've got to spend, you've got to, you've got to spend 10 times the amount of money that seems crazy. You've got to be willing to freaking spend 10 times more than whatever feels insane. And that's, that's where we've went to, to where, it's just part of it. You just have to, but, but it comes, we're seeing, we've seen, we've seen, we've seen the business grow. We're seeing, we're seeing us helping a lot of people. We're seeing the team grow. We're seeing all the quality things that we're doing. We're seeing the studio transform, we're, you know, but unless you take those risks and you spend those money, that money, it's just, you can never get to where you truly want to go. I think the same thing applies to insurance agents. When it comes to, you noticed before, you know, do you notice when I first started in the insurance business, if I didn't see so many people per week, I didn't run 10 appointments, I was going to have a crappy week and I was going to be upset. I was going to be a whole, I mean, it was going to affect me all weekend, affect me for a week. The same is with insurance agents is they've got to have a system that they can plug into. You might have to scale a business without a system. And a lot of times you can't perfect a system without spending money, right? Like leads. Absolutely. Like callers, like telemarketers, like gas money, like time, doorknob. So one thing I think that we did great when I was helping you in the insurance industry is, well, when you started like selling or whatever, every day, like, yeah, we had call nights with college kids and whatnot. We bought them pizza, but we called on this night. We ran appointments on this night and we called on this night. So it was a system that we knew what was going to happen and we did whatever it took to make that system come into play. It was a schedule. It was a system. We knew if we put this into it, this will come out of it. Right. So the first thing is to scale for them to get to where, hey, I want to make 100K. Due to every insurance agent in the country, should we make it 100K? If you're not making 100K, you're doing something wrong. Either you don't believe in yourself, you're not well trained, you're not investing in your business, you're thinking too small. I don't know what it is. You've got to diagnose it. Every person is different. But if you're not making 100K in this business, something is bad wrong. So what are your steps to scaling a business? To scaling a business. I think the first thing is, you've got to have a, I've talked about it all the time, you've got to have a goal. You've got to have somewhere. You've got to have a vision. You've got to have something you can see. You've got to say, hey, I'm going to make 100K and here's freaking how I'm going to make 2K a week. Okay. How am I going to make 2K a week? Well, I'm going to buy, I'm going to buy 30 leads. I'm going to end up, I'm going to end up setting about 15 appointments. I'm going to end up seeing about a third of them are going to drop off because you know what they, they porch me. They change their mind. They cancel. They forget. They're not intelligent, whatever. I'm going to sit with 10 and then when I sit with 10, I'm going to close five. I'm going to put up, I'm going to put up 2,500 to 3,500 a week. So it's going to cancel. So it's going to lapse. It's going to charge back. It's all human. People are going to change their mind. You know, maybe they, maybe they change their mind in the, in the, you know, initial free look, whatever. But I'm going to end up always writing well in excess of 2K, but you've got to have that system. You've got to have those things, those steps in place. If you don't think like that, it's going to be really hard to earn, to earn 100K. Absolutely. I told Steve this, the agency director, I told him earlier, hey, he said there's a lot of agents in our agency that they're not, they kind of get complacent. They lose focus. They'll have a good week, a bad week, they'll have a good month and then, you know, the next thing you know, they're gone for three or four months. I've personally learned if I don't write down my goals every morning, life happens. It is so easy to lose focus. Absolutely. It's, if it's not a priority to you, you're going to lose focus of that. And whether that be me losing weight or trying to do anything, if I don't make it a priority to meal prep to cook good, then you know, like I lose, I lose thought of it. Day goes by. I'm like, oh, I'll start tomorrow. Oh, I'll start tomorrow. Don't let there be a tomorrow. Make it today. What's holding you back from starting today? Screw tomorrow. I mean, tomorrow may never come. This is why I try not to be patient. And that's, it sounds backwards. It's stressful on me, but it is, but I mean, patients sometimes hinders all things. So what's holding you back from asking for that sale, asking to do this, doing whatever it takes, you know, like grinding on Saturday. What's holding you back from doing that? Everyone can do whatever they want, but a lot of times they don't believe themselves. They don't think about it. It's not ingrained in them. And so one of the things is thinking big is a person nation insurance conference. Our life changed when we went to a conference. We learned a ton. Oh yeah. And so that's one thing I want to do. I want you guys to see what we're talking about. We'll be right back after this short break. Welcome back. And that was short. That was quick. Quick little break. We've got too much good macros as I call them to take long breaks. You want to scale your business. You want to blow up your business. Get to a conference, get to an event, get to where something, something where you learn, you grab some valuable nuggets and it gets you thinking bigger. If you want to succeed, Eric Thomas always says, Hey, if you want to succeed as bad as you want to breathe and you'll be successful, if you want to succeed, if you are determined to succeed, it all starts with putting those, putting those steps in motion to where you're focused on it, you've got a goal, you know what the in game is and you're going to do whatever it takes along the way to freaking blow that up and to guarantee that happens. What are some of y'all's that are watching, thank you for watching, by the way, what are some of y'all's goals that you don't know how to scale ask us and we might be able to help you. I mean, who knows? We have lots of experience, we've got failures, we've got successes, so what goals do you have? What, what do you need help scaling, ask us, leave them in the comments, we want to hear from y'all. 100%. You just saw the short commercial. If you've never heard of that, you may want to go to 8percentnation.com and see what we're talking about. And so there's things that happen. Why is it that there's a lot of times we know what our goal is. We know what we want to accomplish. But getting over the hump and actually doing it is a different story. It's like there's some psychology behind that. I don't understand the mental block of, hey, I want to do this. Is it we don't believe in ourselves? We're just not sure? There's people with naysayers around us. It's different because we actually had this conversation this morning. A tough conversation for me to hear and to even tell y'all. But I, you know, I have a goal before we're going to Jamaica in September for my 30th. And really sad. She's getting old. She's getting old. I'm torn up. I'm turning 30. Five year anniversary. And our five year anniversary. Well, you turning 30 was clearly more important than our five years left, right? Five is huge. And I'm really proud of that. But 30 is just like devastating to me. So I want to, you know, I want to look my best. And he doesn't understand. He's like, Lauren, you have this goal of looking great. Well, what's holding you back from doing this, this and this? So I get the mental block. I get it's not fun to eat clean every day. I mean, like life happens and I've got a family reunion where they've got chicken and dumplings. I mean, I want to eat the chicken and dumplings. So it's, it's hard, but I get it. Like, sure, you can have those cheat days, but those cheat days can't come every day. And just like insurance, like, sure, you might take a Saturday off, but 90% of those Saturdays, you probably need to be grinding if you really want your goal. I give her a hard time about, hey, you say you want to do something, but there's no steps. There's no like, Hey, this is going to have, you know, there's one thing to say something and there's another thing to freaking do. So going back on that, I think that I need to set myself smaller goals. So each month I need to do this, each week I need to do this. So, or today, this will happen. Yeah, exactly. Break it down. And that can happen in any world you're working in. No matter what your entrepreneurship is, you have to break it down. Baby goals make the big goals. And I say that a lot, but I've got to practice what I preach. So this is a huge testament to you got to break it down. You want, you want to make that $100,000 today. I'm going to do this today. I'm going to do this. You know, you know, I just noticed I did not write my goals down because I put a date by every time I write my goals down. You jumped rope and you did your push-ups and stuff. No, no, I wrote them this morning. I always write them on weekdays. But I occasionally miss on a weekend. I forgot on Saturday because we left really early for family. Yeah, but that's not an excuse. I understand that. That day, I didn't think about work and didn't think about free. I mean, yeah, I was at a family for the first time. So it was a big day. It was cool. It was fun. But I noticed that I'm like, Oh, crap. I'm telling other people they have to do this. It's important. If you want to scale, you got to know where the freak you're going. And I didn't write them down. I felt embarrassed. I felt like I had made a monster mistake. Oh, it's important to you. It is important. It's important to you guys. I know that you have goals. You have a vision. You have a dream. You have something that you want to scale to. Write it down. There's a lot of people that say, Hey, I want to have a, you know, maybe you want to sell half a million dollars of life insurance this year. Write that down every day. Maybe you want to build a team of agents and a downline in the agency. And you want to get to where you, you know, your team's producing a hundred apps a week. You know, that's what our agency does. Okay. That's my goal. Write that down. One thing, because what's really nuts, this is going to blow people's mind. Have I ever wrote down a goal? And maybe I'm writing my goals down too small, if that's the case. Have I ever wrote down a goal that wasn't eventually achieved? No. That's freaking crazy. That ought to get you thinking like, okay, the biggest thing in the world, I can just write them down. You gotta put some action to it. But by writing it down, it makes you think about it. It makes you possess it. It makes it part of you. It makes you want to take action on it. Absolutely. Well, you, I mean, you believe what you say. So writing your goals down is, you're believing in yourself. So that's a great step. I think something else that is huge is finding a bank or someone to believe in you. We have a bank that believes in us and believes in our goals and they've been there to support us. I mean, you, if you, you know, you don't have those initial funds, you've got to find it. So whether you go to a family member, a bank or somewhere, Connie at our bank has gone above and beyond for us because she believes in us. So you've got to find people that believe in you. A lot of times it takes some money. You have to start up, but you've got to be able to risk it. Believe it or not, it takes some money to scale some business. So the things that I've learned about scaling a business and Jermaine on YouTube says welcome to the 30 Club Lauren. So thanks for that buddy. We're going to go ahead and she's already 30. We're just going to say it. We're just going to say it. One thing we've learned is outside of just, outside of just, you know, needing money, you've got to get to where you're grinding and you're consistently profiting. You've got a system. You've got a revenue stream that's predictable. You're working hard, you're solo, whatever. You've got to get to where you're making money consistently, every single week, you're profiting. You've got bills to make. And then you're reinvesting that back in. We had a coaching call with Grant Cardone right after the 10X growth con. And the biggest macro as I'll call it, he'll call them nuggets, I'll call them macros because I like nutrition. But the biggest macro we took out of that was figure out what you need to make your bills and then spend the rest. Invest it back in your company so that way you can grow. I mean, that's huge. Like if you're not investing in your company and you don't believe in yourself, then, you know, like what's there to it? So it's not normal thinking though. It's not to say, okay, I'm going to pay myself, you know, $2,000 a week, whatever. And then every single dime outside of that, I'm going to invest. I'm going to put back in the business. I'm going to spend it in ads. I'm going to spend it in building a team. I'm going to spend it in getting attention. Whatever it is, that's hard. We've just, we've only really done that. We've seen our business 5X in the last five months, but we only started doing that literally this year. This year we started saying, okay, if we spend this much in marketing, security, mentor, you know, YouTube, Facebook, Google, SEO, websites, display ads, all that. We got to where, okay, if we're spending $3,000 a month, probably about all we were spending, what happens if we take it to $30,000 a month? I know you don't like talking money. Not really. But just use your hypotheticals. Say whatever the ad spend is, you 10X it. Will you 10X the results? And for us, we may not have 10X the results, but it's been dang close. Well, as I said in the beginning of the show, the more people that know you, what, how you can help them, then the better it's all going to be for everyone. I want to make sure everyone in the country insurance wise has the opportunity to make $100,000 at a minimum. You know what I mean? I want everyone to have that opportunity. I want, I want everyone to do the best they can. So if people can learn from Cody and I, then that's what makes me happy. That's what, that's, you know, it's a goal that makes me get out of bed every day. Like I love helping people. Vince says on Facebook, looking good guys. Thanks buddy, appreciate you, Vince. Thanks, Vince. Vince Pappanato. I can't wait to see you. The star is going to be speaking at the eight percent Asian insurance company. He's going to have a mic, but the dude is going to freaking drop it on stage. Dude, he's going to blow it up. When it comes to telesales, the dude's a freaking Jedi master. He will give you some words to where the freaking prospect on the other end of the line has no choice but to freaking buy. That's how good he is. Going back to getting it and making a hundred K. Everyone watching this, I don't care what you're doing or how you're doing it. You should be making a hundred K. If you're not making a hundred K, a hundred K is a new 50 K. The new hundred K is probably like 200 grand, a quarter of a million dollars. Everyone on planet earth should be making a hundred grand. There are some people that say, hey, I don't really want to make a hundred grand. I love what I'm doing. Okay, sure. But if you're in the insurance industry, if you're in the insurance industry, you're an agent and you're not making a hundred K. You need to talk to our business consultants, our sales team here at Securities Mentor. They'll freaking rock your world. They will put you a plan together to guarantee that you make a hundred K. If you don't make a hundred K, you're thinking too small and I'm taking full responsibility for it because it should freaking happen. He's really passionate about this. Yeah, you might have to give up a couple things, but just be willing. Just not Starbucks. The brain power part of scaling is being willing to do whatever it takes to get to your goal. How important is your goal to you? You know what I mean? Dig deep. Is this really important to me? If it is, do it. Do whatever it takes. Don't let anything stand between you and your goal. Yep, Jeremy Paxson just joined on Facebook, buddy. Hey, Jeremy was one of the first agents to jump in and grab the Ray special with a ticket. So a big shout out to you, buddy. I want to give you a shout out, man. You grabbed a Ray ticket. We've had a bunch of those happening. I think that Ray coupon code for like a $97 ticket is only lasting for a few more. Maybe tomorrow, I don't know, Matt, it's soon, isn't it? What else can we mention about scaling a business, about growing, about expansion, about freaking destroying the competition, about putting people out of business? I mean, we don't want to put people out of business. You got to be a destroyer inside. You want to freaking scale a business and grow? You got to be willing to freaking destroy the competition. Disrupt the area. Let's not destroy. Let's just disrupt. We haven't destroyed anything yet, but I can promise you we've disrupted the industry. Well, and I'm proud of you for that. And I want other people to really be able to disrupt whatever industry they're in, whether it be insurance, selling real estate, you know, whatever it is, let's disrupt it, make it different. Like insurance has been the same for a really long time. So what can we do as an 8% nation to disrupt it, to make it, how can we scale it? What can we do? It's bringing new ideas to the game. It's being creative. It's doing unique stuff like this. I would say that's step three of scaling a business is, think outside the box. What are you doing that's different than everybody else? Don't be cookie cutter. Think outside the box. Like in today's world, you can do whatever you want. You can be whatever you want to be. So be great. Do, go to whatever links to create new ideas that maybe will disrupt the system and help other people grow up. Exactly. All right, marketing team, any other final words before we wrap this thing up? Anything else? It's our live show schedule for the weeks. There we go. Okay, brain power. Every Monday at two, are we starting deal breakers this Wednesday? Deal breakers? With Dave, Wednesday at two. With Dave. We're also doing live cold calling with Cody tomorrow at two. So Monday at two, brain power. Tuesday at two, live cold calling. Wednesday at two, deal breakers where it's like freaking diving into the sales type stuff. And then. Friday is insurance nation at two. I don't know that we've sold. The insurance nation. That's the name now, because we freaking said it. Hey, it might not be. I wouldn't suggest show name. If you have an idea on a show name, we'll take it. We need ideas on the Friday show name with Dallas. The show's gonna be about first. It's gonna be more insurance specific. A lot of these are open, they're unique. That one's gonna be the most insurance focused. Talking about leads, talking about agents, talking about, you know, scaling, talking about how a YAs, how many agents fail. We'll harp a lot on why agents fail. So we'll do that kind of stuff. Pause. Jeremy, that's a killer goal. $150,000, I love it. And I can't wait to see you break that goal. Hey, three grand a week. Three grand. Five apps a week. 3,600 a week. You do five apps. You'll write 3,600 bucks. That is an awesome goal. And I'm proud of you. You can do that. Awesome. Hey, you know what? When you reach that goal, you might get a cool gift from us. Whoa. I'm a gift giver. Geez. Everybody comment and let us know what your goals are. Yeah, yeah. We'll check back with you in a month or two and see, you know, hold you accountable. So. Absolutely. You're gonna be watching this. Jeremy, when I meet you in October, I can't wait to hear what number you're at. So you're gonna have to find me and tell me what you're at. Cause. She wears a pink dress again. If you don't know what you're talking about. I won't be hard to miss. No, I'm just kidding. Let me know what you're at. And whatever color these earrings are. Hey, they're pink and yellow. Pink? Yerk. Okay. Little balls for balls. Yeah. I am colorblind. So. All right. Do me a favor. I want to, as much as I want to help. I want to help blow up your business. Yeah. While you being at 8% nation. Go to 8% nation.com. Get to that conference. Get to that event. We have some crazy deals going on. Any final words for brain power? Some in any final brain food thoughts? Just leave your comments below even though the live stream might be about to end. We'll always check back in it. And if you have any questions, message us. Tommy Mack jumped in on YouTube. Hi Tommy Mack. We're here to help y'all. So if you have questions or you don't want to leave it in there for the public to see, just message us and let us know your thoughts. Like I'm here to help you and I'll do whatever it takes to help you reach your goals. Sweet. All right. Go to 8% nation.com. Make sure at the conference. I'm ready to, I even want you on stage. I want to take a selfie with you. You want to be on stage. I want to help you be on stage. I want to help you talk to a thousand to 2,000 agents live on stage. PS, I'm in the works of getting one of the most motivational people on that stage that I've ever seen myself. So... Can't release it yet. I can't release it. It's not a signed contract. It's not a done deal. I don't release a thing until it's done deal. So you're not going to want to miss it. Stay tuned for a venue. Yeah. Oh man. Stay tuned for a venue this week. A venue will be announced tomorrow or Wednesday. Okay. Gapped on her. Holding you to it. All right. Thanks for watching episode two of Brain Power. We'll be back again. Next Monday. Two o'clock central standard time. Awesome jumping. Hey, like and subscribe. Push the little bell to know when a video is live. There we go. Like our page. Share it. We love the shares. Appreciate it. Thank you guys. Bye everybody.