 You know, it's very interesting. It's always exciting to be able to sit with other industry leaders and other companies and hear the experiences that they're having with data and managing data and managing their companies to provide better services for their customers. And one of the key takeaways I had was you could see common themes around the importance around people and hiring the right people and having the right people to help with these digital transformations in terms of building your company and leveraging this data. The other common theme was around data itself, is how do I get the right data, how do I protect that data, how do I clean it, transform it, and then of course we talked about algorithms or analytics and the role that that plays in being able to unlock the value of that data. And there was a common theme that within companies there's a need to be able to break across different silos and not just think in terms of functional areas but think about the enterprise and that one customer. And so it was interesting to hear the different stories from different company executives that were here talking about how they are working across the many different silos or functional areas within their teams to better serve their customers. I found that very helpful.