 What we'll do on this one is we'll focus on on putting the pixel everywhere. Have you put the pixel on any pages before? No, so the okay. No, no, I didn't perfect. This is the most important. How many hours to have two or three? We have I mean we have we have two, but I mean we'll be able to knock out a lot of stuff in this next two hours Okay, we're gonna do the pixel. We'll do the custom audience. We'll do the custom conversions And that's gonna be a lot that'll be a lot of normal. Normally, that's two different calls But I'll just put it all into this one But that's gonna be the most important when it comes to the ads and the and the pages and then and then our next call will be Add sets and that's when we'll go through a full ad Okay from a to Z then like yeah, yeah, yeah from a to Z once we set everything up All we're doing is setting everything up and then once we have everything set up then we go through a full-blown walkthrough of an ad So right now we have to put that pixel everywhere and then we have to create custom audiences And then we have to create a custom conversion So, okay, so Ads manager, I mean this folder that we created yesterday Pages add accounts. Yes. So once I get Because I can actually use you as a perfect example as my new plan because let's say you just a personal page And but I will need but the build the the business manager And not just a business page from your personal page for my my clients for a future So I was thinking To use you actually just when we get to that point. Yeah for sure for sure. We could do that Like I can start building Business new manager business for you and then new ads account if it's possible just to have like one example And then I can start getting Yeah, we'll do that for sure, bro Alrighty. Yes. So let's go to pixel click on pixel right there at the bottom pixel And then let's go, um, let's open up that And then let's go to cartra. Okay. Let me just ask this Let's say if I didn't have this folder, where would I go to get the pixel like from here? Like once I'm in the manager, where do I go to this is a shortcut, right? Just to get pixel Well, you can either click on that. I always click on the dots, but yeah, you can click on that So right here from right here. Let's just do it from right here. You clicked on on the home button. So now we're here Click on events manager to the left So without those dots, don't click the dots. You can click it. So it's the same thing. Oh, but But yeah, so the pixel would be royal media marketing. So click on that royal media marketing right below Oh, that's already because I have a pixel set it up, right? You let's see. Let's see click on it Okay, so no, you don't have it set up. So this is where this is where the setup is. So once we set it up Then you'll always be able to come here to get it for the future But we have to we have to set it up first. So go ahead and hit continue pixel setup Okay, so this would be once I have the client once I get here This would be my first step for him to set up that his pixel. Yes Let's see what's going to be so easy What's going to be easy for you is the fact that you have that folder So when you're logged in to the client's account because you're going to be logged into their personal facebook page Yeah, right. You have to be logged into their personal facebook page in order for you to create a business page Yes, and in order for you to create a business manager ads manager So if you're logged into their facebook personal page, all you have to do is click go to your folder And and click on all those ones and it's going to take you straight to their pixel So that will so that will not take me straight to my pixel, right? No, no, because you're not logged into your account. You're logged into their account Oh, I understand. Okay, great. Yep All right, so I go here Install cold menu. Yes. So go click on that one. Perfect And then go ahead and click that green one copy code And then hit the blue button continue And you're going to always switch this on Yeah, you always make sure that this is turn on automatic advancing go in and turn it turn it off real quick The yeah right there turn it off and then turn it back on that way all of them turn on just like that perfect and then continue And then that's it so you can x out of this You don't need that part, right? You don't need that part just X out of this one That's just a different way to do it, but I'm gonna just we're gonna just put the pixel on everything So now you copy the pixel. So all we're gonna do is we're gonna go to cartra And you can simply Create a few pages. Yeah, open up that tab There you go. Click on that So click on my pages to the left And then do you have any pages up yet or no? No, I don't know anything. Okay, perfect. So all we're gonna do And here's what you want to understand. Here's what you here's what you it's good to know as well Especially for for the clients that you're gonna be going after It's really And that's why it's really good to focus on one niche, right? I'm very big on on focusing on one niche So for you to focus on life insurance, that's perfect because all you're gonna really do is is create A landing page which is a squeeze page That's the page that they go to after they click on the ad right and then they enter their name and email And then once they click submit they go to a thank you page And that's the confirmation page that thank you for you know downloading your pdf or whatever. It's it's the second page It's really only those two pages That you need to create and once you create that one time You can easily clone it and duplicate it over and over and over for 50 clients Okay, that's what my question. So I cannot use the same one I mean exactly the same one I need to build that's just like you said clone The the second one for just second client Actually know what to tell you truth. You're not gonna clone it. You're gonna simply I'm gonna show you how to package it all up And and and just and just transfer it to their account So you don't have to clone it all you want to do is focus on getting good at creating one One squeeze page one. Thank you page two pages. That's it. That's all you'll ever need to do And then what we're gonna do with that is we're gonna put it in my campaigns right there to the left My campaigns we're gonna just simply package it all up. So we're gonna have a landing page We're gonna have a thank you page. We're gonna have a form We're gonna have even we'll even set up a calendar for them And this is all one time this and and we'll create a list We'll create a sequence all one time the sequence is the email auto responder We'll do all that one time And now you package it all up and put it into my campaigns to the left And now all you got to do is go to the my campaigns to get a share code and just share it to their account So I can have 50 people on cartura and give them all the same share code all right now and all 50 of them This one funnel transfers all to them right now So I don't have to keep doing it over and over and over. That's a good thing about one niche That's why with my real estate I create one funnel and I give it to everyone same damn thing the same funnel same funnel same funnel share it with everybody So it also allows me to only create it one time Even it's also okay. So basically you each client has the almost the same landing page, right? Yes, but once that client gets it you're gonna share it to their account And I'll show you how to activate it and do all that stuff. It's just freaking simple But but you're gonna share it to their account and once they get it Everyone has their own taste. So once they get it, they're gonna want to change the image They're gonna want to change the color and that's fine They can change anything everything but the fact that you gave it to them the fact that you gave them a template That's value Yes, you know and they're gonna appreciate that So so what I'm saying it makes it very easy for you It makes it very very easy for you to just create it one time And now be able to bring value to everyone and all you're doing is giving them the same damn funnel So how many how many I'm sorry, how many, uh, Let's say landing pages. I can have it Like how many clients I can on on the actual $99 plan that you're on right actually are you on the 99 or the 199? Um, I think not 99. I'm more like okay. Okay. You're on the 199 You should be on the in fact click on your profile picture on the top, right? I'm pretty sure you're on the 199 Click and that's the best one to be on click on um billing Right here. Yeah, you're on the silver perfect So your billing date always make sure you know your billing date just every second of the month That right there, bro. That's the best plan because it comes with unlimited everything So you can create as many pages as you want as many funnels Um, you can you can you can create a huge business around that one package? You don't need to Ask you this before I forget So if I have I say you're my client and I use the cartridge Do you need to have a cartridge or no to order in order to get leads? Like like, um, you know what I mean to get notifications like once Yes, here's what I do and here's how I do it When it comes to bringing on a client for the first time what I do is I say, okay You're gonna all create this page for you. I already have it created. I already designed it. It's already a funnel in my account It's in my account and what I'll do is I'm gonna I'm gonna I'm gonna make sure that your name is on it I'm gonna make sure that these leads are coming to you and you can use my account for the first 30 days Once we start running facebook ads and once we start capturing a lot of leads You're gonna want your own account And so after 30 days, I encourage them to start their own account And with this 199 They actually don't need to be on that one They they can be on the 99 But because you're on the 199 They get the 99 package the starter cartridge plan. That's the beginner plan. It's normally 99 But they 99 a month, but they get it for a discount So you're able to get them a new account for a discount And and they're gonna want their own account at that time second month around because now they have all these leads in there They want to be able to control those leads because those leads are going to be in your account But see in this in this case what you can what you can do because you're on the cartridge silver That allows you to create these different accounts inside of your account So you're going to be able to manage them But but but it's their account inside of your account And it's their account that they got at a discount and the discount is 40 percent So 99 dollars So so there they can get a cartridge account for 60 dollars a month like 59 dollars a month They have a full-blown cartridge account that you manage for them You make an affiliate commission on it every month You manage that account inside of your account. So all you do is you log in just like this So you don't need their password or anything like that You log in just like this and you can see their entire account but well Let's say when when we start getting the leads Like once they land on a landing page, they don't thank you page after they submit that Where do they go? Like do they want an email or they go to cartridge account? Yeah, they go to a list. Yeah, everything is in cartridge, bro. Everything is in cartridge That's why i'm going to teach you all this shit. This is the one software that we need It's all we need and that's why I tell my friends all the time like man If you're building a business today a small business online on social media I swear the only thing you need is to know facebook ads and cartridge. That's it Now you can build an eight-figure business Cartridge facebook ads. That's it. You don't need nothing else So once I have them have cartridge account, which will be let's say 60 bucks a month They will I mean i'm just saying this like They will have to pay cartridge 60 bucks No to tell you the truth to tell you the truth. No, good question. That's a very good question No, what you're going to do is just is just put it into your billing Because because now that account is in your account. So your 199 for example would be 259 So your monthly bill because you have that extra account inside of your account So now your monthly is 259 Okay, so i'm basically paying Account for them. Yes, and all you're going to do is simply bill them or actually add it to your retainer So so if they're if they're paying you 400 a month, okay now it's for 60 a month because I also manage your landing page software I understand. Okay, and uh, all right. All right, and they will have access to that account. So Same second when leads When the lead oh, I mean land add Lance into a cartridge. They will get notification. Oh, yeah. Heck. Yeah. Heck. Yeah, they're gonna get notification right away and That's what i'm saying because often the Plans will blame you like for the leads even though they don't call right away But this way they get the same second I guess so, you know, like you don't leave right away. It becomes cold Exactly. Exactly. So they'll get that lead right away. It will be right there to the left in my communications That's where the lead will be in my communications to the left You'll you'll be able to see it. Um in the leads watch click on it my communications To the left everything is to the left. So so my communications click on that and then All the leads that come in you'll start to see a list of every lead that comes in from everywhere from every every type of Campaign there is just a list of all of them right here that actually on me as well because i'm the agent And we're gonna set up everything for me first. Yes. Yes So you'll start to see a list of different leads right here But if you click on list right there at the top then you'll see every list So if I have a list for people that opted into my landing page for life insurance Okay, that's the name of the list life insurance leads if I have another Campaign running and it's for it's for health insurance. Okay, cool. That list is right there health insurance leads So you'll see all your different list right here and the quantity The amount of leads that are in that list right here And then you'll be able to click on the on the number like let's say that first list right there free subscribers list one 350 leads you can click on the 350 and it'll open up each name And then you and then you can click on each name And you can open up their profile And in their profile you can see what pages they've been on you can see if they unsubscribe You can see if they opened up your last email You can track the analytics of that lead where they've been on your sites All in real time to be able to see that hell. Yeah, bro. Hell. Yeah all in real time The leads their their activity all in real time. Did they open up your email or have they not open your email? Did they receive the email? You could track all that shit And and it's all in real time, which is amazing like so So you'll start to see different lists right here and then and then if you if you click on communications right there at the top Communications you have at the top communications. You have sequences Sequences is the automation So let's say for example. I see your facebook ad. I click on it I then go to your landing page. I enter my name and email. I want to download your free life insurance brochure I Enter my name and email. I click send me the brochure now. I'm on a list So the moment someone opts into a form on your landing page, they're automatically on a list Now it's up to me To connect that list to a sequence not every list needs to be on a sequence It's up to you But everyone that comes into your world everyone that lands on a landing page They're on a list no matter what but the sequence is optional So the sequence that's the automation So in your case with life insurance, you're going to put a sequence on the list for sure So if I go to your page, I download your life insurance brochure. I enter my name and email. I click submit Automatically an email is going to go to me. Hey, David. Thanks for downloading our life insurance guide. Click here to download your link Thank you so much. Check for the emails coming up. We're going to keep educating you on more life insurance shit Those are emails in the sequence. So let's say tomorrow another email is going to go out. Hey, David Just wanted to follow up. I know yesterday you downloaded our brochure. How do you like it? Did you see did you did you see on page three when we were talking about different premiums and what it means to your family? And then two days later another email goes out four days later another that's the sequence So so we'll spend some time Sedden up different emails in the sequence and you can see the the layout right there So it's form opt-in anyone who opts into the form They're going to start to receive one day later. I can do it one day later. I can do it immediately I can send that email an hour later. I can send that first email two days later I can set the time but right here the example. It says one day later So they opt into the form or they join the list whatever it's the same thing and then that and then they can start receiving emails Okay, great. So so To bring more value. Here's what I do Again, I'll create a funnel One time Every time I get a new client. I give it to him. I simply just share it. I transfer it to their account In that package is a squeeze page a landing page an email list A sequence and what I do is in the sequence. I have 10 emails that are already written ready to go out That way when a client gets it, they're like, holy shit This guy david he did all this shit for me and all I got to do is activate a 14 day trial and and keep it and by the way For the past 30 days He already proved that the damn landing page works because he captured all these leads for me Now we're on month number two and now he's telling me to activate my own account And he created all this shit for me here. He already has 10 emails already preset in the sequence hell. Yeah, I'll keep this shit Okay, let's go back because on the facebook ads And the manager and then we'll go to cartra because I'll get confused with oh, yeah, yeah, yeah Yeah, I'm just giving you an overview. Yeah, we're gonna get here. Yes Let's click on my pages to the left What we need to do is we need to set up a couple pages real quick two pages No, we need the cartra real quick because the pixel has to go on to a page So let's click on my pages and we're gonna just set up a couple pages for now Just we're gonna do let's let's um, let's open up a landing page for for me Like insurance agent. Yes So this one right here. Is that was that a template that you liked or what was this one that you said? No, no This was I don't know like what I did. Delete it delete the dots and just delete And then let's start from the beginning. So let's let's let's we just need two pages a squeeze page Which is your landing page and then the thank you page Um, and then and then the form but let's ask for it Can they because I know you you you asking for an email and the name But I need there's a life insurance agent. I need the name Age and the phone number Yes, you can ask for whatever you want, but everything is everything is is by steps Everything is is is what we call in the digital In the digital space in the digital marketing industry. We call it a value ladder So so what that means is that when you're running ads to capture leads you want to You want to approach it in different steps in different levels level one level two level three meaning When I'm running an ad all I'm doing right now is offering you a free pdf That's it. I'm not asking for your phone number. I'm not asking you to ask to request a quote I'm not asking you for an appointment. I'm not asking for no that shit I'm just asking I'm just saying hey man. Here's a free pdf. Enjoy Oh, I am so when it comes to so that's level one level one all I want to do is just give you something for free That's it and in order to do that all I need is your name and email because I'm going to email it to you That's it After that person meets level one. That's level one for for a lead. That's level one Once they download that pdf They go to your thank you page On that thank you page. I'm going to show you what to do on that. Thank you page on that. Thank you page There needs to be a video Of the of the of the agent Okay, and and so for example if that's you Okay When I go to your landing page I enter my name and email. You're offering me a simple Non-aggressive Friendly pdf. I enter my name and email. I click submit. I go to your thank you page on that. Thank you page It's a video of you Hey guys, thank you so much for downloading my free life insurance pdf I just wanted to simply personally introduce myself and let you know how thankful I am Thank you for downloading it check your email because I just emailed it to you You're going to get an email right away with a link to download your pdf And by the way if you want to jump on a call Where I can give you a free consultation and I can really give you all my secret strategies Click the button below. It'll take you straight to my calendar where you can schedule your best time Can we that's not being Thank you page on the thank you page. Here's what I'm saying. Here's the strategy On the thank you page. It's a video of you telling them to schedule an appointment When they click the button It goes to your calendar when they go to your calendar. That's when you ask for their phone number Great. Yes. Yes. Yes. Perfect. Perfect. Right now. Now. Here's it. Here's the deal. Here's the deal. Here's the deal Some are going to schedule an appointment at that time Most of them are not That's why they're email sequence. You're breaking up. I didn't hear it Most most some are going to schedule an appointment at that time, but most of them are not So here's the deal. Here's the deal That's why the email sequence is so important You want to have 10 emails 15 emails 20 emails in that sequence going out every other day Because in these emails, I'm doing two I'm doing three things I'm nurturing the lead which I'm staying top of mind I'm getting that person to see my name every other day every day. Whatever however However, you want to send out the emails every day. You want to send them out every two days Whatever that's up to you, but I would probably send out every day or I would send out the email every other day But let's say for example, I have 20 of them lined up Three objectives Objective number one is to nurture that lead and get them to keep seeing my freaking name because I'm going to keep emailing them And that's all through the sequence. So I'm not lifting a finger. It's automated, right? Objective number one is to get them to keep seeing my name objective number two And this is all through email objective number two is to educate them They just downloaded my free life insurance PDF. They just downloaded my guide So over the next 20 emails 10 emails 15 emails, whatever you want to set up I want to keep educating them on what they downloaded Because not all of them are even going to read it right away So in these emails, I'm simply educating them. Hey, hey, hey, David. Just wanted to follow up I know you downloaded my pdf five days ago. Have you got to page nine on page nine? We were talking about different benefits between this plan and that plan. If you have any questions, please let me know Right. So all I'm doing is I'm educating them on what they downloaded That's number two objective number two is to continue to educate them on what they downloaded objective number three in each email There's a call to action to get you to click my calendar So in each email the whole purpose objective number three Hey, Dave And by the way, if you like to jump on a call where I give you all my secret tips and all my strategies to make sure that you Pick the best premium for you and your family click the link below It'll take you straight to my calendar where you could schedule your best time can't wait to talk to you So if I can't get them to schedule an appointment on the thank you page Over the next 20 emails my calendar link is in every single one of them with a specific call to action to get you to schedule a call It's not a calendar link that I put in my email signature It's not a calendar link that I say ps and by the way if you want to talk click here No, it's a real call to action in the damn email. Hey, Dave. And by the way, man I'm fired up about this stuff We have so many clients right now getting excited about the different premiums we're offer Click the link below. It'll take you straight to my calendar. I cannot wait to talk to you talk to you soon And and you're saying it like you're talking to a friend Right, don't put your your your your own personality into it. Don't make it sound fake It's like you're talking to a friend Yeah, you know and these are the emails So if I can have 20 of them 10 of them 15 of them whatever all set up ready to go With a link to my calendar, that's where you're going to get appointments as well So so what I'm saying is if I can do all that package it all up for you And you do it for you because you're an agent so you do it for yourself one time And then we package it all up. So all we got to do it is share it with clients Those clients are going to want to pay you 10 times more because you did all that shit for them and it'll and it took you only one time That's great. Let me ask you this before I forget. I heard on one of your videos that you said You like to see just one time. I mean one fee for the clients So I'm just saying you charge them Thousand bucks a month flat and not flat like a one fee Half of it or part of that that's for your service and the rest of it for the ads Why is that we could we that that's that's how I started that's how I started so if Later on. Okay. Okay. So eventually you get Run from their ads account ad account. Yes. Now now I ran. Yeah. So about a year ago I started running from their ad account. All right. That's that's fine. That's okay Okay, so now right here pages let's set up two pages click on the green one and and and again This is the most important because this is where we put the pixel So click on that one And and and right here you see all these different templates Squeeze page video sales page. Thank you page. All the templates are already done for you All you got to do is just click on any of them and and and change the color change the image edit the text Very simple, but but what you'll do is you'll stay on for the landing page squeeze pages So click on squeeze pages and there's all these different templates That that are that we can choose from and again we can change all we can change everything about it the colors All that stuff. So just scroll down and look at all of them and just choose choose any Choose any one of them Any of them And see if you were giving out a brochure watch scroll down scroll down real quick scroll down Look at that one to the left. No up up up up that brown one to the left Like with the dvd like if you were giving out a brochure or something like that You can get you can get an image of it put an image and there's the opt-in form simple Very simple very clean and very simple and again you can change that brown You could change all the colors about it man, but but the template is there You know, so so but i'm just giving you that as an example but choose anyone Yeah, so that one that one could be a good one You know, you got you got some bullet points. You got an image of a cell phone Which you can change out put an image of of of the pdf or whatever Or an image of of the insurance agent, you know, maybe a headshot of them Okay, so let's do anyone let's do this one for example Okay, perfect. So just so let's so hit that x that circle the red Yeah, and then and then what you're gonna do is is hover over it and click select Yeah, there you go select. Yep, and then launch builder the green button Okay And all we're gonna do is just get one up just so we could put this damn pixel So page name what I always do when it comes to naming pages is I want to keep them consistent with the name of The eight the agent for example So let's use your your like let's say this is your project. This is your your funnel So it'd be the it'd be the name and then I would put dash landing page or squeeze page Yeah, landing page perfect And then what I would start doing is I would start putting everybody in a category And even if you have a different business that you're working on you put it in a different category That way all the pages can be in its own category life insurance But that would be your life insurance so that so you'd want to you know be specific You know, so so you would maybe just rename it hit manage my categories the blue one Get out of there. Get out of that one Manage my categories right there in blue And so you can go back and you can you can either edit that one or you can add another one You can edit the name life insurance, you know put your name or you can just You know create a new one Okay, so as you start to build out these different ones start putting them in their own category That just makes it easier to find So go ahead and click add and then and then hit done the green one And then now hit the drop down and put it in that category perfect Perfect and then the site hit that no site in particular. You can always do that with no site in particular Yeah, perfect. There you go. And then hit the green create. Okay. That's how you would name it So you would name the page Whether that's the landing page or that's the thank you page, right? So And this is just a simple tutorial This is just showing you everything inside of the builder. What is what so the styles the the sections and components Which I'm going to show you everything but Later on when you have time read through each set read read through each slide here because you'll really learn, you know a lot Okay, okay, so hit next and then next and then and then um You could just put start let yeah, let's get started perfect Okay, so now we're in a page. Here's what I do right away right away Every time I come into a new page Now you named the page and that name is internally. That's for you to see only that's not public Okay, the the name of the page is only for you to see in fact, it's right there You named it at the top. It says right there at the top, right? You see it the name of the page but by default uh Karcher also Puts that name in the tab So right there at the very top of your screen. You have those tabs open. You have facebook You have the the personal facebook page. You have your your zoom in one hour Which is your gmail tab. You have that zoom tab post attendee zoom That's the title in all those tabs So this page you're gonna have a link and you're gonna be able to open up the page and it's gonna have a title as well So the very first thing I do when I come into every page is I hit settings to the left And I change out that name because it's fine for the name to be that Internally, but I don't want the public to see that in the tab. So click SEO parameters So this is what I'm talking about right there the page title. I don't want the public to see that What do you do? So I I I I maybe maybe I would name it Download your free pdf now or download your free life insurance guide now some like that because that's what they're gonna see in the tab Right, so I want it to be something catchy something short something I wouldn't just put forward slash landing page, right? Like I wouldn't show I don't want the public to see that like So if anything I'd put life insurance, you know, download or download your life insurance, whatever like Or download now, you know something short something simple Download Yeah, download your life insurance Whatever your life insurance guide or your life insurance brochure or your life insurance pdf or whatever Perfect. That's it. Just something short download your life insurance guide. Perfect. Perfect. Now This is your landing page, right? This is the squeeze page. This is where it all begins You're going to be running ads to the page, but Especially other people what they like to do also is they'll share it on social media So so if you're doing this for a client, you would most likely Share it on social media and whenever you share it on social media, there's an image that pulls So that image is right there. No image selected Okay, right here Click on that blue button. No image selected Okay, so right here is where you can upload an image. This is the image that people see On social media whenever you share this link So so for example, so you can upload an image from your computer or you can simply type in right there Yeah, yeah, right upload and you can choose any image now. This is just for the landing page You don't got to do this for the thank you page It's just the landing page because this page again, most likely you'll end up sharing on social media But I don't have any images Yeah, no, that's so then search just type in anything to the right type in anything. I'm just showing you all this as an example Oh, yes. Yes. Yes. So so type in anything type in freaking Chicks, I don't know type in freaking people type in any word type in mountains type in anything Type in life insurance see if anything comes up No, no, no, no, no hit hit hit enter you got it. Yeah, you got to search for it So go back Okay, so just just just just pick anything for now like yeah choose that one perfect select it select click it and then hit confirm the green one Okay, now come over here to the very left go to the bottom the very left And the SEO parameters to the very left down. Yeah down right there down down down all the way down all the way down No to the to the right inside of the SEO parameters inside of that right there right there score to the very bottom of that So below the blue button image selected you got to go below that scroll down Low right there apply So whenever you do anything so so here's a here's the deal with cartra Everything is to the left. The only thing you'll ever really be working on is settings to change this if you need to change this components and sections That's really it like that's really it and then in the settings. That's where we put the pixel So we're going to put the pixel But once you're inside this whatever you change you got to always apply You got to always click that green button and apply or it won't say Okay, so so always remember that So so now now If we we we clicked apply so now hit the left arrow SEO parameters at the very top Hit that left and now we're going to go to tracking code. This is where we put our pixel So so so when I come into a new page, I change the title. I add my pixel. That's it Those are the first two things that I do right away And then I can go change the image and change the blue button to green. I can change the text all that shit But so only way that i'm gonna learn is actually okay this way Yeah, yeah when I when I'm doing it because I cannot get lost like with informations Which one? No, no, it's fine. It's fine. But now I'm Okay, go ahead. Let's do it now. We we I need to copy pixel here, right? Yeah, you already did so the very bottom. No, no, no, no right there now right there at the very bottom You see it right there facebook ads right there. So paste it in right there Perfect, there's your pixel apply Okay, good. We're good. So now go to the very very top actions to the very right And and here's how you exit every page. So always keep this in mind You there's a three click exit. You're gonna save progress You're gonna publish live and then you're gonna return a dashboard So save progress x out x out of that publish live And then when you publish live here's what you're gonna do. No, no, no, no don't exit don't excel Get the page link So get that page link and then what I do is I always edit that back end So go ahead and click on that pencil that to the right Edit and take out that qpc too Rename it something different and what I name it is is the name of the title So the name of the title was what what did you put download your free life insurance guide? Yes, do the same thing for that So everything matches so when someone sees it the general public and they're on the page They see that link download your free Life insurance guide or download your life insurance guide and then they see that in the title of the tab which we're going to test it right now And so everything matches Download your life insurance guide perfect. Perfect Okay, cool. So now hit the check and then copy that link and then open up another tab and let's look at it real quick Yeah, copy that entire thing Okay, so I noticed you have the facebook pixel helper right there at the top right Yeah, close that out and then just open up a new tab and open that Paste that link perfect. So that facebook pixel helper to the right. We're going to see it light up There it is there bro. So now click on that facebook pixel helper and you'll see your pixel There's your pixel right there royal media marketing That's how you know everything is set up correctly and then if you notice in the tab Look at the cartridge tab Download your life insurance. See it's a little long. You want to kind of make a little shorter, but um But that's fine, you know, so I see so it looks clean I see that in the link download your your life insurance guide I see it in the title of the tab download your life insurance guide So now all i'm thinking is downloading my damn life insurance guide You know what I mean, so so the pixel is on this page now Let's go back to cartridge go to leave this page up go back to cartridge and now let's return a dashboard Click the green button actually you know, I know leave that leave that link up do it again publish live grab the link Or you might already have it pasted but Publish live grab that link. Yeah, we got to leave that link up because we need it. We need we need that So grab that link copy that link right at the bottom copy that and then just open it back up We need that for our next step our next step is to is to create a custom audience So Leave that one up go back to cartridge. Let's exit. Let's exit out of the builder What we are now No, open up that page hit enter Okay, go back to cartridge And exit out of that builder So go back to cart. Yeah, so close and then hit the green button return a dashboard Rare Perfect and then hit the red button right here exit. Okay, cool. So that's the that's the squeeze page Now let's create let's hit the green button again And let's create a thank you page So they opt in And then they're going to go to a thank you page. So hit the green button the green the green square Let's create another page So go to thank you page now go to thank you pages and choose a template Thank you pages up right there So now you have all these different templates for the thank you page So you can scroll down there's a bunch of them So that that one's good. You can change that color. You can change all that shit, bro It's just the template right change it all all the all the one two three. You can change all that stuff But one thing about the pages Is is you don't want to you don't want to add too much shit like the way it looks is already perfect If anything change the words change the green to your color red Whatever like you can change a little random shit like that, but you don't need to add a bunch more. It's already done You know so So try to just work around what what is already there Launch builder and now we're going to keep it consistent, right? So we're going to put your name and then we're going to put thank you page Slash thank you page. That's the thank you page. Perfect. And then we're going to select the category and put it in your category and so This one is super super important. This this page right here is the most important when it comes to facebook ads So the site no site in particular. So click that. Let me ask you this like when it comes to category what like If I if I just do no category in particular Like with the client Why is this category so important like what does you see right there behind behind the the the square here You see all categories. Don't don't click on it. Don't click on nothing. You see how it says all categories behind No, we're Right there behind this box. You see new page. You see page name category title behind You see all categories Yes, do you see the word all categories right there? No, I don't see it's right there. It's right there on your screen bro It's right there behind this go to cancel cancel this out cancel it cancel it All categories bro. It's right there You see that Yep, okay when you start to build out pages and you have 79 pages All 79 are going to just be listed all right here And i'm going to have to search through every single one of them to find johnny's But if I would have put johnny in a category I could have just clicked there and went to johnny's life insurance I see No, all right, I understand. Yep. So Categories bro. Make sure you do that for sure. It's gonna make it super easy to search for your pages Um, so hit the green one and let's just do the same, but we'll do thank you page And uh, one more question. So I can actually Uh, okay, so let's say I need to put Uh, better picture different picture and write something else on this page. Actually, I need to do that Like do I upload that myself? Well, I have that in katra like I have in uh, I don't know with Others softers or katra there that doesn't have that No, all you do is just upload the picture from your computer Oh, so they don't have any stock photos or something like that. Oh, yeah, they have a shitload That's what you clicked on you typed in life insurance and all kinds of pictures pulled up Yeah, you can you can use one of those if you want for sure Okay, great. No, no, that's a question All right, so we are here on a thank you page Yes, so thank you page Okay, select and then launch builder perfect So go ahead and go back to the ad manager I'm the one who needs to set up the pixel for them first in order to get access to there because all of them They don't have it No, that's what you're gonna do. So you're gonna set up a business page for them And then you're gonna go to their ads manager Or yeah, you're gonna go to their ads manager and then because you're logged into their account You're gonna go to your folder and click on pixel And it's gonna take you straight to the pixel It's gonna take you straight to where we're at right now So click on that facebook tab to the very left at the top go back to the ads manager It's gonna take you straight to this page So refresh this page right here refresh it So now that we added the pixel to the page This is what it looks like now So to the very right you have your pixel id number six four five two eight one three That's your pixel id number So what I like to do is I like to um And I change this name like pixel so I know it's pixel Yeah, go ahead and edit it right there at the top edit right there at the top royal media marketing That's the name of your pixel click on the pencil Click on that edit click on the pencil no to the right to the right of the title royal media marketing to the right to the right Right, right, right. No, no to the right there at the title royal media marketing. No to the left in the middle of the page You have that pencil right there Click on that so you can name it whatever you can name it pixel Perfect. Okay, cool. So So this is so that's what I'm saying when you're logged into their account bro You're gonna come to the ads manager and hit that folder and it's gonna bring you right over here And it's gonna be their pixel And you name their pixel same shit you're doing right now for yourself same shit Everything's gonna be the same so And and then you'll be logged into their culture account And then and then you'll be putting that pixel on their culture page Or you create for the first 30 days You create your own your page they use your page and you just put the pixel on another page for your of yours Well, can they just Keep using my page instead of getting culture like can I just build the I mean landing page? I'm just saying with your name You can you can but the only thing that they're not gonna and you can give them access to to to the account You can no, no, I understand It's better this way. I says, you know my bad my bad No, no, no, you can but but what what they what what they're gonna want to note What they're gonna want is they're gonna want they're gonna want their leads They're gonna want access exactly as that so I will be billing them 60 70 bucks. I I know I understand Yeah, yeah, so I would do that for sure and that's a discount off of this shit, you know, so yeah But but but that's my point. I don't do that until month number two Because month number one, I want to prove that it works month number one. I want to make I want to justify the cost of it But if I just slap you with 60 bucks a month right now for some software And we don't even know if the damn thing's gonna capture leads for you You're gonna be like holy shit, bro. I don't know. I don't I don't want to pay that right now But if I really captured 75 Is it two three or 30 days enough to To do all that for a client Well, in your case if you're gonna straight go to run facebook ads for them right away. Hell. Yeah, you could start capturing leads the first week Okay, yeah, yeah, and then especially again, you got to be running ads You want you want that client as I told you yesterday Just get them in the habit of making a new of new video every week every week a new video So as long as they can do that that's that's where I find most clients Drop the ball They don't produce a new video every week consistently That's what I've experienced four years Every business owner is the same So so if you think that you're gonna bring on 15 clients right now And every single one of them is gonna do a video every week for you. You got to be fucking kidding yourself That's not gonna happen. No, I know like to be honest I I thought like Like I had more confidence to be honest like a last week than enough now I have like more informations and now I'm realizing. I don't know crap about this Yeah, yeah, that's why I'm glad we're working together because This is all the beginning. This is a setup, you know, and that's why That's why I tried telling you in the beginning beginning Step one step two To get to get a few hundred out of them one time right now that's gonna allow you to eat and feed your family But if you jump into every client and demand a monthly fee right away That's gonna be harder for you That's something else. Actually, I'm kind of worried about myself because now I see I lack knowledge about this Like I like prices and and getting the client. That's different story. That's totally different This is something else. Like I said now if I have and I have a clients and I I might even be able not I'm not going to but if I call him right now and I tell them look man like I'm ready Let's go. Let's do this. He would say let's go. Let's let's add me and I wouldn't know how to and we have to start Like to be honest like I know I would go to to his facebook account and all this It's I mean I need I guess more time to process it. Yeah, you will pixel custom conversions business settings custom audience We're doing all that today. So custom audience custom conversion and pixel. We're doing all that right now Yes, yes, I know we are doing it. There's a thing but I still don't Oh, yeah, yeah, you'll you'll you'll pick it up. You'll start learning more brother more you're you're into this You'll start you'll start doing you'll start learning because what you're gonna want to do is in cartra You're gonna just keep practicing add another page put the pixel on it Get that link create a custom audience. You'll just keep practicing on your on yourself Like that's what I've done for years. I practice on myself So so Don't worry about learning everything right now, bro. Like we're recording it So you'll have the recording to always play back, you know, I mean, so don't worry about trying to pick it all up right now But but but the fact is that that's why we started with that folder Because those those bookmarks in that folder. It's the same shit for all your clients It's the same shit. So if you're my client right now, which you are That's what I'm I'm I'm leading you to it's all those bookmarks All you gotta do is click on it. It takes you straight to the pixel click on it Take you straight to the custom audience. This is the same shit if you're logged into your client's account same shit I know I know but I need to set up custom audience for them, right? Yeah, for sure and I'm gonna show you how to do that right now. Yeah for sure So let's grab the pixel real quick hit add events Right there to the bottom add events. You see that drop down This is where we grab the pixel again So from a new website, that's what we want to do from a new website Scroll down from a new website click on that And then install code manually And then copy code Okay, perfect. So hit continue and then just x out Perfect. Okay, cool. So now you have the code. Let's go back to cartura and add it to the thank you page So hit settings to the left. No, not that one Hit settings to the left We're gonna hit SEO parameters. Let's do the SEO parameters first. Remember the first thing we do is we change that title Change that title And and maybe put thank you for here. Here's what I would do. Here's what I would do and here's what I do do In that title again, it's all about a call to action What do I need them to do right here? That's going to be a video of me thanking them That's going to be a video of me introducing myself That's going to be a video of me telling them to check their email because I just emailed their life insurance pdf guide It's a video of me telling them to click the button below to schedule a call So in that title, I want to put schedule your call now Or schedule your appointment now or whatever schedule your free call now or something like that schedule I want that to be right in front of their face in that tab Schedule your free call or something like that Your free consultation or your free freaking whatever the hell you guys use in your business Schedule your free consultation perfect now because this is a thank you page This page will never be shared on social media. So you don't have to worry about putting an image on it Okay, so so but the title is the most important the page title. You always want to do that So schedule your free consultation perfect scroll down click apply. You don't need that. You don't need that click scroll down apply And and go ahead and hide from search engines Because you don't need anyone you don't need anyone searching and finding this page right through the bottom hide from search engines Click on that. There you go. Perfect. And then click apply again Anytime you change anything you always go back and apply perfect So now now we have we have that and then let's let's hit the left SEO parameters. Let's go back Perfect the arrow there you go and then tracking code and this is where we're going to put the pixel We scroll down facebook ads pixel right there. Perfect Okay, now scroll down the page the middle go below that video slot. Okay. Here's what I would do Let's x out. I'm going to show you how to add something to the page. So let's x out of this tracking codes that Setting yeah, let's x out of that What what I want to do in this because again on the video Four things to touch on this what you're going to tell yourself this what you're going to tell your clients This is the thank you video So so not only did they see us in a facebook ad if we're running a video of ourself not only do they see us there But they clicked they downloaded our pdf They entered their name and email then they came here now they see us on video again That's powerful, bro. When people can keep seeing you on video they start to they they become indoctrinated And what that means is that they start to feel like they know you they start to feel like they trust you They start to feel like they like you and that's the whole reason why my youtube video That's why you're here today You saw a few of my youtube videos and like holy shit that guy seems cool. Maybe I can work with him It was all because of video, bro. Like if I was writing a blog you wouldn't be here Right, you wouldn't even be trusting me if you were reading some bullshit on a blog Like it's because of video. So that's why I can't stress this video enough This video is the most important. This is where you're gonna Be able to see that lead that lead is going to be able to see you right away right now And so the four things that you'll hit on and I'm recording so you don't have to read you know, you know You don't have to remember this But if you want to write it down you can write it down because there's four bullet points to hit on this video Number one. I'm thanking them. So the moment you land here. Thank you for downloading my free life insurance guide That's number one. Thank you. Number two. I'm introducing myself I've been in the industry for the past seven years. Here's why I'm excited. Here's why I love helping people blah blah blah That's number two. I'm introducing myself Number three. I'm telling them to check their email because I just emailed them a pd. I just emailed your pdf So make sure you check your email right away The title of the email is your free life insurance guide So make sure you check for that sometimes it may land in spam So check the spam folder just in case but I just emailed it to that's number three And then and then also I'm telling them also To make sure you check your emails over the next few weeks Because I'm going to be educating you on the best terms the best life insurance the best premiums the best everything about life insurance That you can possibly need. I'm going to be emailing you over the next couple weeks. So make sure you don't Miss an email. So that's all part of number three email email email That's bullet point number three And then bullet point number four is I'm telling them to click the button below if they want to schedule their call now That's the fourth bullet point and so right here. We're going to add a button So click on click on sections. Actually, I think it's components. It's sections or components click on components to the left Let's see if it's if it's under components click on components Let's look for perfect right there buttons click on buttons And all we're going to do is scroll down and find a button find a button that you like They're all you know different ones, you know, you everyone likes a different type of button. So just Choose one that you that you like and we're going to click and drag it and we're going to put it above Number one So number one check your email We're going to just click drag it over and drop it Right above number one No, no, yeah click drag it drag it over Okay, okay drag it over to the right. No to the right to the right put it below the video Okay, so now the orange lines you got the or don't let go. Oh you let go bro. No click drag it over Don't let go drag it over. So you have the orange line. Don't let it go Don't let it go. You have the orange lines right there, but if you scroll down the line will turn green So so don't drop it. Don't let don't do nothing When it turns green, that's where you drop it, but don't do it right there. Don't do it right there I'm just showing you an example. So All the different orange lines are different places that you can put that button And so what you want to do is just find the green line that you want to put it on So I want you to put it below below go down go down down down. Don't let it go down down down down down below the video Do it below the video go down below the video. So so right here below the video wait Let's see if we can find the green line. So is there a green line? Oh you let it go bro Okay, you let it go All right, so what did it so do it again So right there see so right where that orange line is above number one Let's turn it green turn it green. Let it go right there. Bam Did you I don't know if you let it go on the green you got to let it go on the green so Drop it right there Perfect perfect. So now what we're gonna do is we want to center it so hover over the button and click on hover over the button the button No, the button bro go to the button No scroll down the button go to the button right there hover over the button click on the button The button bro text goes here that button right there click on the pencil on the pencil Okay, so now Right here you can change the the the um the type you can change the the corner Like if you want it to be square you can change the size you can change the the alignment So at the very bottom to the left click on center And let's center it so we're going to put it right in the center below the video so scroll down You got center Center right there at the bottom center I don't see it Down down down right there center. Okay now click apply Okay, so that will center it now what we want to do is maybe change the color So right there the background color you see where the colors at it's that blue that's circle blue so above Up right there go down right there. You see the background color That's the color of the button down down you see that sort right there. That's the color So whenever you're opening up anything just go to that right there and you'll know the color That's the color that's the same color as the button. So click on that and you can change the color of the button So if you have a different color in mind if you know the code of the color you can always put it in and and just And once you you know find that color you just click apply and then that changes the color So at the very very top go to the very top and you can change the text So at the very very top you click on text and what I would do in the text. This is going to be a button that goes to your calendar So So what I would do is I would I would I would put something like click here to schedule your your free consultation or some like that You know click here to schedule your free consultation or click here to schedule your consultation now or something like that So again in that video bullet point number four I'm telling them to click the pink button below to schedule their consultation now And and I'm and I would be saying all that that would be me in video Saying all that in 60 seconds So click apply And then what you can do is you can change the icon So that little right arrow In that button that little that's an icon. So if I want I can go to the top click on icon And I can change that icon. So that's the angle right I can there's so many different icons And so I can I can maybe type in calendar and find a calendar one or I can type in whatever and find see if they have that one You know, that's okay. Yeah, so so and then link at the very top link That's where I would link it To a cartura calendar. So right at the very very bottom, you don't have a calendar set up yet So we can't link it yet, but that's what you would do. You just link it right there click apply And then that would that would open up your calendar Okay, that's great Okay, so let's get out of here actions save progress Published live And what we're going to do is we're going to rename it. So every time you publish live Get the page link And then rename That end part hit the pencil and rename it and and again, I always try to try to name it what I name the title so What did you put in the title schedule your schedule your free consultation or something like that Yeah, I think you schedule your free consultation Actually grab that link. We got to open up that page So copy the copy the link. No, not that one go back publish live and copy that link And then just open it in a new tab Yeah, we need to open that because Well, first of all number one, we want to test the pixel. So let's make sure we we put the pixel correctly That's number one and then number two. We're going to use it To create a custom audience and to create a custom conversion Okay, so the pixel click on that pixel helper. Let's see. There's your world more Royal meeting marketing. Perfect. Okay, cool. So we're good. So there's the button right there um And then there's the title in the tab schedule your free consultation Perfect, perfect. Okay, cool. So now let's go back to cartoon pages. I can use for the plant same one just this one Yeah, bro, the same same damn one. Just share it with them and they and they get the same one Okay, okay, okay. I need it. All right. All right. Yes. That's why that's why I'm trying to tell you all you do is create it one time You're creating it right now for yourself one time And then and then and then you could just share it with everyone Yeah, okay, but it's a thank you. No, like it would be my video not theirs No, bro, they're gonna they're gonna you're gonna share the template and they're gonna change it all They're gonna change all they're not gonna like that pink button. They're not gonna like that blue They're gonna like purple, you know, they're gonna change out the video with their video Yeah, I get it. Okay. Yeah, so but just the fact that you gave them the blueprint that's value You know, so so let's go back to kartra and let's click the green button actions and let's return to dashboard Okay, so now Okay, so so to answer again your question earlier Why all the different categories now you can click on your categories right there all categories and now you can go Straight to your funnels right there click on that and then boom yours would pop up All right, so if I have let's say David's like sure, and I click it. Yeah, just be your page. No, just be mine. Yep Okay, great. Yeah, so it makes it super easy to find all the pages Okay, cool. So now what we're gonna do is we'll spend more time on kartra later That was the most important right there to finish what we need to do on the facebook ad site We needed a lany page and we needed a thank you page Okay, so now we have both of them up in the top. We have them open. So now let's go to facebook the ads manager Okay, just let me ask you this. So if I have you as a new client like let's say right now What would I do? Which I use my kartra or I would get you kartra right away or after Like you said after month one after yeah, I would I would I would just have I would just use mine for the first 30 days And then and then after I capture leads for you then I'll tell you to go get your own Okay, so I would build a new page then from here like from my kartra for you What new landing page new thank you. Okay. Okay, and here's how you do it now. You'll clone it So for the first 30 days, that's just what I would do. That's an it's an option Yeah, I would let them use my account. I would create the page in my account I would prove myself and then I would tell them to go get their own account Let's say they want to do it right away. Give me one second Okay, so First 30 days, I'm just giving you an option of what I would do I would simply create mine right now. So let's let's say that landing page and there's a thank you page Everything is perfect. Everything is done Now I bring on a client All I'm going to do is I'm going to clone what I already have I'm going to clone it. So hit those three dots On the landing page. No, no, no on the landing page hit those three dots No on the landing page go to the landing page right there the landing page those three dots in the landing page, bro I don't see it. I don't know Okay, right here. No on the landing page. You see the landing page right there No down the landing page. Is that zoom thing in your way? You could drag that out of the way if it's in your way Yes, yeah, get that out of the way bro. Like just drag it get out of the way those three dots on the landing page So you see that picture of that guy That's the landing page No down right there. Yeah, those three dots bro. No the three dots So what I would do is I would clone it So I would just simply I already have it done. It's already complete. I'm just I'm going to just duplicate it I'm going to clone it and I'm going to name it david's landing page And then I'm going to create a whole new category and put it in david's category Oh, I see and then if I want to just change something the picture So go ahead and do it do it do it put it take out your name put david And then and then take out the word clone because you don't need that there So just put david take out the word clone And then and then click on manage my categories manage my categories Create create a category for david david's life insurance and then click add put it in that category And there's that page So now I can use that one And and here's what i'm also going to do so hit hit done Put it in that category perfect So now I just created another page. I just duplicated what I already had done So now as I come into the client's page Again, first thing I'm going to do is I'm going to change the title of the tab The second second thing I'm going to do Is I'm going to be logged into their facebook account I'm going to be in their ads manager And I'm going to grab their pixel and put it on this new page Because when you clone a page you're bringing everything with it And so now on this new page is your pixel So what I want to be able to do is I want to click on settings to the left And I want to change the title The seo parameters I want to change that or actually that could be the same that could be the same perfect Yeah, because it's the same damn client So that's not bad right there download your free life insurance guide perfect now hit the left arrow And let's go to the tracking one thing we the one thing we do have to change is that pixel because my pick your pixels on there So we need david's pixel on there, right? So I will take that out. So go ahead and take it out delete that right now might as well delete it And just get it ready for the next one So as I'm in david's ads manager, I'm going to grab his pixel. Just delete it hit hit delete Or you could just cut hit cut Okay, and then apply So so now I could just simply again go to his grab his pixel put it right there click apply and that's it click apply Remember anything anytime you do anything in there really always hit that apply always always always or else it's not going to save so so now top right actions save progress publish live And then and then once you publish live you're going to change the link And you're going to name it you're going to name it You know very similar to what you already named But you're going to but but you're going to name it something different now. You're not going to be able to use the same Link the same name of yours because you already took download your life insurance guide. You're already you're already using that So now you have to you have to put something different Maybe put david's life insurance guide or something like that And what you can also do what you can what you can also do this is this is going to be very very And again, this will be more value. This is how you're going to add more value to your service This is what this is what's going to make people want to pay you because That's what the link Is because it's your cartier account. That's why it's so important to get their own account in month number two Because you don't want them using your link. That's your link. That's your name No, I wouldn't I'll have them actually like I mean most of them I will have them have a carter account right Yeah, yeah, but but what i'm saying is the fact that for you to go the extra mile and to add more value You can easily go to go daddy and get a new a new domain for them Okay, and and maybe go and get like if I if I was your client And and you go you you go and get a new domain and you call me and said hey david I just set up your new lanny page and I also got your new domain. Your new domain is david's life insurance guide.com So when when you go to davids life insurance dot com It's going to take you straight to this landing page So that way they don't even see the the cartier link. They just know davids life insurance dot com Okay, okay, okay, so if you told me that I'd be like holy shit, bro. Thank you so much Like I would that that's value like I would appreciate that You know, or you can just use that link right there and let them see your name Which I wouldn't do like I wouldn't do that. That's why everyone needs their own cartier account They're going to want that to be their name not your name, you know, so so But for right now again, you can always go get a go daddy one and just forward it to that link Okay, so let's close out of this. We don't need a copy that just save close and then return a dashboard Hit the green one actions return a dashboard So that's all you got to do man is clone Whatever you have done you already have the master the master blueprint the landing page the thank you page Just clone it and then and then and then month number two for example When they get their own cartier account All you got to do is just transfer that page davids landing page All you got to do is is package it all up in my campaigns to the left And transfer it to their account everything's already done I'll show you to do that later, but that's simple super simple Okay, okay. So now we're done with cartier. Let's let's let's we're done with that Let's let's let's exit out of here. We'll come back to cartier later We're done. All we needed was that squeeze page and that landing page so so top right you can always Just hit the profile and log out. Let's get rid of let's get rid of this tab so Let's sign out Okay, so let's go back to the ads manager. Now. Here's what we're going to do We're going to create a custom audience. So refresh this page right here So now we have we have our pixel on those two pages And now we're going to be able to create a custom audience and a custom conversion Around those pages now as well. So here's what we're going to do. We're going to click on the The let's let's do the audience first. So go ahead and click on those dots the square to the left the dots And then we're going to click on audiences So this is going to be very very important man very very important for for you for your clients This is what it's all about man is is is audiences custom audiences and and and continually running running ads To these audiences. This is the most important That's why most people don't succeed with facebook ads at all because they they think they can just run one ad and capture a shitload of leads It doesn't happen that way And then they think they can run ads without creating custom audiences. It doesn't work that way And so that's why you have to get the the client in the mindset of doing a new video every week Even if even if if if some weeks you don't run a new one every week because maybe this week You're running one ad and you're capturing leads and it's going good So you don't need to run the next ad right now Let that one run for a while because you're capturing a shitload of leads But but but I want the client to be in the mindset of doing a new one every week And and and because if we need to run a new one every week, then that's what we'll do We'll run a new one every week, but capturing the audiences Is the most important because as people are watching these videos every week We want to create an audience of everyone who's watching it so we can keep showing them our new ad So so if we do one ad one week right now, it's a video and the video is two minutes long We're going to create an audience of everyone who watched at least one minute of it Then when I go run ad number two I'm going to run that ad and I'm going to retarget All the people in the custom audience of those who watched video number one Because I created an audience. Those are all people who watched one minute of it When I go run ad number three I can retarget everyone who watched video number one and video number two because I created a custom audience So that's the most important that's why most people don't don't make it because your money is in the retargeting of these custom audiences Is making sure that people keep seeing you. That's where the magic is So if you run one ad and I see you one time Bro tomorrow, I already forgot about you Right like like you're only you only showed me one ad and I already forgot about that one ad So you have to make sure you're showing me shit every freaking week a new video every week and how do you how do you do that? You create an audience and you know that I watched it and you retarget them So so this is the most important man. So so the two audiences that you'll create there's actually three, but it's really it's it's two One custom audience are going to be people who watch your videos The second the second custom audience are going to be those who land on your website So even before videos, I can create those custom audience Or I need to first let video be watched a few times and then based on those views create No, the video does not have to be watched, but the video has to be on the business page So you don't have to run an ad on it just yet, but the video has to be on the business page For you to create a custom audience Okay. Yes. Okay. Now That's one audience. The second audience are going to be everyone who lands on your pages That's why we have to right now without that video We cannot install the I mean create audience or we can't not video if if do you have a video on a business page No, okay, then you can the video has to be on the business page So if we don't have a video for for that, that's fine. That's only one type of audience The second audience are going to be people who land on your websites That's why those web pages were most important. So now we can create audiences around the landing page And we're going to create a custom audience around everyone who lands on the thank you page Those are the two audiences that we'll focus on right now. So click on the button the blue button create audience And we're going to go custom audience And we're going to so these are all the different ones that we can create we can create an audience around the website That's what we're going to do right now We can create an audience a custom audience. We go back go back. I gotta explain this part to you. Yes. Yes So so custom audience Now again, all this is bro is creating an audience of everyone who is engaging with your shit. That's all this is So if I land on your website, you have your pixel on the website Put me in an audience I landed on your website. They didn't So those are two different people I landed on your website. The other person did not Don't you want to know that data? Right, like I landed on your website. What are you going to do about it? I landed on your website So that's a custom audience Website if I'm on your email list if I'm more to your client That's why what you can do is reach out to these life insurance agents and say, hey, man Do you have a do you have an email list of all your clients? Okay, cool. Send it over to me because I'm going to create a custom audience Under customer list I'm going to create a custom audience of all your clients And what that's going to allow you to do is maybe run an ad and target only them See the custom audience allows you to run ads to only them So if I want to run ads to only people who landed on my website That's why this is so important if I want to run ads to only people who watched my video That's why this is important And so that's the magic of advertising is that you have to keep getting in front of people They have to keep seeing you And and and when you create an audience and you keep showing them videos or you keep showing them ads They keep seeing you and that's a good thing So you can create audiences of everyone who lands on your instagram account You can create an audience of everyone who lands on your facebook business page So if I land on your business page Show me an ad Right, and that's because you have a custom audience of everyone who lands on the page And now you're just retargeting all those people with future ads So what we'll focus on right now is website. Let's just do the website. Click on website And we'll create these two custom audiences Website and this right here, we're going to go We're going to go We're going to we're going to scroll down and click the drop down all website visitors right there where it says all website visitors click on that And you're going to go people who visited a specific webpage specific webpage and then turn the 30 to 180 The 180 is the max So what facebook's going to start doing is everyone within 180 days Turn that to 180 Everyone within 180 Is going to be in this audience So if I land on your website last month, I'm in this audience So this is 60 then 180 does like a half you No 180 is is what is that freaking 30 60 90? Yeah, that's half a year. So anybody that land on your website within the last six months Now you haven't had this website for six months. So it's going to start tracking from this day forward It's not the last six months. You haven't had the website for the last six months So it's only over the next six months. They'll start putting all these people in your In your audience, which is you which is what you need which is what you want. Those are that's a warm audience so What you're going to do now is go to your landing page and we're going to copy the link So x out of this one. You don't need this one. No, no, no, no x out of this one Go to your right here. This is your landing page. So that's why we needed to keep this one up because we need that link Now double click it real quick double click that link double click it open it all up All you need is the name. You don't need the https. So only grab your name All the way to the right That's all you need copy that Okay, now let's bring it to facebook back to the ads manager. No back to the ads manager And we're going to paste it in right there Okay, okay now here's here's what I need to explain This is very important. This is very very very important. Okay Go back to your landing page real quick Yeah, why he says so why about training this is something else Yeah, you didn't copy the right one. So x out copy That link and just paste it in Perfect. Okay. So so so go back to the landing page. Let me explain this part really quick because this is this is really what you call Details like this is the details the the the the magic is in the details There's two types of people that are ever going to land on this page. Okay two types of people One person person number one Is going to land here They're going to put in their name in email. They're going to click submit and they're going to go to your thank you page Right, that's one type of person the other person that's going to land here is They're going to see the ad they're going to click here And they're going to leave Two types of people that will ever land here, but both of them are very different one foot off the form one did not But they both landed here So what we have to do when we create the audience is we have to go to your thank you page Open up the tab of the thank you page To the right schedule your free consultation open up that thank you tab The thank you page Yeah, get that thing out of the way, bro. Drag it to the very very bottom. Get it like get it way off the way Click on um that tab schedule your free consultation Okay, so now let's grab this link Because what we have to do is we have to be very specific with facebook We are creating an audience of web of landing page visitors only Okay, now go back to as manager We're this is going to be and we're right there at the bottom name your audience We're going to name it once we're done with this part. Don't name it yet. We're going to name it once we're done with this part But this is going to be an audience of people who only landed on this link They never landed on your thank you page So the way to do that is you click on exclude people right there to the right exclude people And then all all website visitors go to specific And then go to 180 specific And then 180 right there bro specific web pages click on that one and then Right there bro And then 180 the 30 turn that to 180 And then paste in that link So what we're going to do is we're going to name it landing page visitors only Name your audience at the bottom So again This is very specific Landing page visitors only these are people that have not opted in Okay, because if you don't do the exclude If you don't exclude the thank you page Then you're going to create an audience of everyone who lands on the landing page Including people who already opted in Oh, that's great. Yeah, yeah, yeah, right So so very different two different types of people and that's this this right here is the best audience ever This audience is what you'll always retarget. So when you run ad number two ad number three ad number 15 You're going to always retarget this audience because these are people this you just need to set up one time for a client That's it bro one time And everything is also good. Yeah, and you'll always use that audience to retarget in the future So so again, you're not going to have a huge audience on your first ad But as you start to run more ads This audience will start to grow because you're going to have people that see your ad And come to your landing page, but don't opt in And it could be many reasons why they don't opt in maybe they saw your ad while they were driving Maybe they saw your ad and they're cooking and the food is burning Maybe they saw your ad and they're changing their baby's diaper All kinds of shit could be happening when they click on your ad they go to your page But they just didn't have the time to fill it out I still want to get back in front of them So so click on create audience So just question. So basically my ads will be just seen with with uh from custom audience Yes and no you're going to always continue to target the market. So you're targeting your audience I'll add to everyone right to everyone, but you're going to also use this audience to retarget them as well You're going to also put this in the targeting as well Okay So we'll get through that when we go through the walkthrough of the ad. We're not there yet, but we'll we'll get there hit done Okay, so so the garage cell collectors. Do you need that audience? No, okay, get rid of that one hit the hit the box check mark the box and just delete it Okay, that's audience number one That's an audience that you will always Target in your ads. Okay now not right now because no one it's not an audience yet No one's even landed there, but after you start running a few ads You're going to always retarget that audience. Those are people that are that are warm. That's a warm audience They senior ad they clicked on your website. They just haven't opted in yet Show them every ad from this day forward or every ad from number two and on every ad every ad retarget that audience Okay, now the second audience click the button again the blue button create audience the second one We're going to create yeah custom audience. We're going to go website And then we're going to simply change it again specific and then 180 And then this one we don't need to exclude people. We're not going to exclude anyone All we're going to do is go to the thank you page And we're going to copy that link for the thank you page No, not that one. That's the landing page. Thank you page copy that one and then That's what goes in you paste that in over there so copy that And then paste it right there The name of this one is going to be life insurance leads The only people that will ever ever ever land on that link Are people who filled out the form That's leads so Create audience So now here's why this is so important The reason why this is so important is because Hit done Is because once you start to capture leads Everyone's going to start landing in this audience From ad number two ads to the leads right what And you don't want to show new ads. Yes So when you set up your next ad yes in the ad set you're going to always exclude Got it. Great. Yeah. Yes. Okay And then again, you would just do the same thing with videos, but you're not excluding You click on the blue button create audience and do do video. So whenever you start doing videos The video goes on the business page first Okay, and then you can click on video And then you can and then you can find choose a content you click on that Click and then you're going to simply I go with 25 percent We create an audience of everyone who watches at least 25 percent of your video I don't care how long it is or how short it is you want it to be at least more than 60 seconds But it could be as long as whatever two minutes three minutes four minutes five minutes whatever But I want to create an audience of everyone who watched 25 percent of it So I would choose videos click on that at the top choose videos Choose videos. Where do you see that choose videos? Right there bro. It's right there. Choose videos the above online Okay, so okay, so you can you you got videos right here. So that's for For marketing agents. Yeah for sure. So just do it for the hell of it. Let's let's click it Yeah, X out of that. No, you got to check the box. Check the box. I'm sorry. Check the box Okay, so now let's confirm Okay, now let's name it name the audience. So this is going to be 25 percent of marketing video Video Very simple 25 percent of marketing video Perfect hit next Okay And then done Okay, so here's what I would do also So let's say that is video number one. There's there's four weeks week number one. That's the first video When I go to week number two and I go run that next ad I'm going to retarget everyone who watched that video I'm going to continue to retarget my the cold market. I'm going to continue to target whoever the hell I'm targeting But I'm also going to retarget them When I go run ad number three, I'm retargeting them ad number four retargeting them So when I'm on ad number four I I now already have three if I'm doing video if I'm doing a different video every week I'm on week number four. I now have three videos 25 percent a week one 25 percent of week two 25 percent of week three now on week four ad number four I'm retargeting every week So now all these people that are seeing my videos every week, they're going to keep seeing me They're going to keep seeing me And again, it's not like I'm bugging anybody. You're watching my shit So that's why you keep seeing me because I'm just I'm creating an audience of you And now I'm retargeting you you wouldn't sit there and watch 25 percent of my video if you weren't interested Right, so so it's not like you're you're you're bugging people and you're just you keep Advertising to people that don't even are not even interested in your shit You're showing your shit to people who are interested in your shit. They're watching your shit Yeah, right so so And and and that's the video and then and then you're excluding The lead so in every ad you're always going to exclude always always always from ad number two and on You're always going to retarget the viewers and the landing page visitors But from ad number two and on you're also going to always in the ad when we set up the ad We'll we'll get to that part. But when we set up the ad we're going to also always exclude our leads Yes, right That's the blueprint right there, bro. That's the blueprint So that's custom audiences. That's the most important retargeting those audiences. That's where your money is at It's in the retargeting of the audiences. That's why I always try to tell the client Get in the habit of doing a new ad every week Because we need the data we need the audiences we need to build these audiences so people keep seeing you So so that's why you tell clients and you really justify your monthly service in a way where hey, bro You're hiring me because I'm going to keep running ads for you. That's what it takes It's not just one ad and you're going to get rich. It's like no, bro. We need to keep running ads That's why you're hiring me. I'm going to keep running a new ad every week every week every week. We're going to run a new ad You know, so so that right there is custom audiences